Top 19 Cost-Effective and Superior Mailchimp Alternatives You Must Try

It’s common to get caught up in the hype surrounding platforms like TikTok, which are often promoted as the future of social media marketing. But why wouldn’t businesses be eager to explore such promising avenues and claim their share of the potential return on investment (ROI)? The main considerations are relevance and available resources.

Sometimes, sticking with proven, traditional methods can be more effective than chasing the latest trending platform. For example, 80% of business professionals agree that email marketing boosts customer retention — and there’s a good reason for that. With the right approach and numerous Mailchimp alternatives, email marketing simply works.

This channel is effective across various business types, whether you’re operating B2B, B2C, working at an enterprise level, or running a small business. Notably, 73% of millennials prefer to receive branded messages via email. Despite this, email marketing is often overlooked or undervalued.

Successful email campaigns go beyond writing a catchy subject line and clicking send. It’s essential to understand who your audience is, their interest level in your brand, and how your messages can guide them further along the sales funnel. Developing a clear understanding of your target audience, business goals, and key performance indicators (KPIs) is crucial before launching campaigns. The next step is choosing the right email marketing software to support your efforts.

Top tools in this space enable you to craft compelling emails and subject lines, nurture leads with a CRM, analyze campaign performance, and continuously improve your strategies.

Let’s dive in.

Disclaimer: This article contains affiliate links through which I may earn a small commission at no extra cost to you. These are the tools I strongly recommend for email marketing and Mailchimp alternatives. You can review my full affiliate disclosure in my privacy policy.

From free plans to specialized eCommerce email solutions, the best Mailchimp alternatives vary depending on your business needs. What suits one company might not be ideal for another.

Explore these 19 email marketing tools to find the best match for your needs.

Here are my top recommendations for Mailchimp alternatives this year.

HubSpot’s email marketing platform integrates seamlessly with its inbound marketing suite, including blogs, social media, and landing pages. This cohesion simplifies managing your entire marketing ecosystem. You don’t need external designers or IT support to create effective, conversion-focused emails, thanks to fully customizable, goal-oriented templates. Plus, you can easily access contact data from HubSpot CRM to personalize emails based on subscriber interests and lifecycle stages.

Best for: startups, small businesses, enterprises.

Pricing begins with a free plan offering 2000 email sends per month, access to HubSpot CRM (free forever with unlimited contacts), templates, forms, contact insights, and more. Paid plans start at $50/month. The platform also provides powerful analytics, including split testing features to identify your most effective content.

Moosend provides a comprehensive platform for email marketing, including a drag-and-drop email editor, list segmentation, and detailed data analytics. It allows businesses of various sizes and industries to create customized campaigns easily. Alongside these features, Moosend offers advanced tools for building attractive, brand-aligned forms tailored to visitor location, device type, and preferences. These forms seamlessly integrate with their landing page builder to enhance user engagement.

Moosend is an excellent alternative to Mailchimp, especially suited for eCommerce, marketing agencies, travel companies, publishers, and SaaS providers. The platform is free for basic features, including unlimited emails, sign-up forms, subscriptions, and analytics. Paid plans start at just $8 per month for additional functionalities. For marketers aiming to improve their email subject lines and message effectiveness, Moosend also offers a free subject line testing tool to refine your campaigns.

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Constant Contact has been a key player in email marketing since 1995. Over the years, the tools and strategies have evolved rapidly, transforming how businesses reach their audiences. Today, it offers a user-friendly interface with a drag-and-drop editor, hundreds of customizable templates optimized for mobile devices, and automation features that enable targeted audience segmentation and triggered email campaigns. These tools make creating effective marketing emails straightforward for users in various sectors.

Constant Contact is particularly well-suited for nonprofits, event organizers, government entities, educational institutions, and small businesses. Pricing starts at $20 a month, depending on your contact list size. Additionally, the platform offers extra solutions like website creation and e-commerce support. For a comprehensive comparison between Constant Contact and Mailchimp, check out the full guide available online.

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Previously known as Newsletter2Go, Sendinblue emphasizes security and user privacy. They prioritize compliance with evolving data protection laws like GDPR, making secure data handling a core aspect of their platform rather than an afterthought. Sendinblue stands out with its strong dedication to maintaining privacy and security standards.

As an alternative to Mailchimp, Sendinblue offers more advanced automation features. You can create complex workflows across multiple channels, including email and SMS, to engage your audience more effectively. The platform automatically keeps your contact list updated based on how your contacts interact with your messages, ensuring your database remains current and relevant.

Sendinblue is ideal for a wide range of users, including agencies, large enterprises, eCommerce businesses, startups, nonprofit organizations, government agencies, and freelance marketers. The service provides a free plan that includes up to 300 emails per day and unlimited contacts, making it accessible for small businesses and individuals. Paid plans start at $25 per month, unlocking additional features for growing needs.

A notable advantage of Sendinblue is its ease of white-labeling and reselling. It offers tools such as a multi-account management dashboard, template sharing, and personalized login links, making it simple for agencies and resellers to offer branded email marketing services to clients.

GetResponse also stands out as a powerful email marketing tool. It offers customizable email templates, along with a variety of pre-made sales and lead generation funnels. Whether you’re recovering abandoned shopping carts, creating social media ad animations, or nurturing leads, GetResponse provides specialized tools to support these tasks. The platform also integrates webinar software, allowing you to host and manage webinars within your marketing ecosystem seamlessly. It’s especially suitable for educational institutions, agencies, and eCommerce businesses looking for an all-in-one solution.

Pricing begins at $15 per month for a contact list of 1,000, and the platform is versatile, supporting users in 26 different languages. This wide range of options and multilingual support makes GetResponse a flexible and accessible choice for diverse audiences.

ActiveCampaign is another top contender in the email marketing space. While the specific features are not detailed here, it is known for providing robust automation, CRM integration, and a user-friendly interface designed to help businesses nurture customer relationships effectively. ActiveCampaign is well-suited for businesses seeking a comprehensive marketing automation platform that combines email marketing, sales automation, and customer experience management into one integrated system.

If you’re searching for a powerful email marketing platform, ActiveCampaign might be just what you need to elevate your campaigns. This alternative to Mailchimp emphasizes improving customer interactions through features like segmentation, personalized content, and SMS messaging, enabling you to reach your audience precisely when they’re most receptive.

Best suited for: bloggers, marketing agencies, online stores, SaaS companies, educational institutions, and large enterprises.

Pricing begins at $15 per month for managing up to 500 contacts.

A notable feature in beta, called Predictive Content, aims to enhance personalization on an individual level, helping you craft more relevant emails.

7. MailerLite

MailerLite offers an alternative to Mailchimp with a focus on adding personal touches to your email campaigns. You can customize messages with dynamic content blocks tailored to specific subscriber groups and automate product showcase emails based on visitors’ interests. Also, surveys can be integrated into campaigns to collect ongoing feedback.

Best for: eCommerce stores and small businesses.

MailerLite is a free option, providing up to 12,000 emails per month for 1,000 contacts. Paid plans start at $10 monthly, unlocking additional features.

A common tactic for increasing newsletter subscribers is using onsite pop-up advertisements, which convert at around 3.09%. MailerLite simplifies creating such pop-ups with their drag-and-drop form builder, making it easy to implement effective subscriber acquisition strategies.

8. AWeber

AWeber is an email marketing service that lacks some features offered by other platforms.

Mailchimp offers a range of automation features but excels with its ready-made templates and extensive stock images. For small businesses or newcomers to email marketing who lack strong design resources, this platform covers all the foundational needs.

Ideal for: freelance marketers, agencies, small businesses

Pricing: Begins at $19 per month for managing up to 500 contacts

Additional perk: Discover AWeber’s Email Smart Designer, a tool that can generate branded email templates automatically based on your website URL.

Omnisend focuses on integration and multi-channel marketing, as their name suggests. Its automation tools assist businesses in creating seamless workflows that deliver personalized messages across email, SMS, push notifications, and Facebook Messenger. Users can leverage pre-designed workflows for tasks like cart abandonment recovery, cross-selling, or welcome sequences before customizing their campaigns.

Best suited for: eCommerce, fashion, retail, food service sectors

Pricing: Omnisend is a free alternative to Mailchimp, offering unlimited contacts and up to 15,000 emails monthly

Bonus: The Product Picker tool simplifies product integration from your online store into emails, allowing for quick and easy product showcase within campaigns.

A major advantage of Mailjet is its application programming interface (API) for developers, enabling smooth integration with existing systems to create tailored functionality. Additionally, its Real-Time Collaboration feature allows team members and agencies to comment and make adjustments instantly, streamlining the campaign process.

Best for: Agencies and enterprise-level businesses

Pricing: Mailjet offers a free plan that includes 6,000 emails per month, 200 daily emails, and unlimited contacts. Paid plans start at $9.65 per month for additional features.

Bonus: You can experience Mailjet firsthand by demoing their tool without needing to speak with a sales representative, giving a direct feel of their newsletter creation capabilities.

Designed specifically for freelancers, ConvertKit helps turn your readers and followers into dedicated subscribers. If you don’t have a website yet, ConvertKit offers a straightforward landing page builder and form creation tools. It also integrates seamlessly with over 80 popular platforms such as Shopify, WordPress, Zapier, and WooCommerce, making it easier to manage your backend processes.

ConvertKit is a great substitute for Mailchimp, especially for bloggers, freelance creators, and marketers. Its free plan includes unlimited landing pages, emails, and up to 500 contacts, with more advanced features available starting at $29 per month. For those just beginning their email list, ConvertKit offers a simple approach called the 10 Person Rule, which helps creators start building their subscriber base easily.

12. Automizy.

If increasing your email open rates is a priority, Automizy offers tools to make that goal more achievable. Their AI-powered Subject Line Tester, A/B Testing capabilities, and automatic resend features are simple to implement within your campaigns. Additionally, Automizy provides visual email automation workflows, making it easier to craft personalized buyer journeys.

Automizy is ideal for small businesses looking for an effective email marketing solution. Plans start at $9 per month for up to 200 contacts. If you want to optimize your subject lines, you can try their free Email Subject Line Generator, which can inspire better open rates by helping you craft compelling email titles.

13. Benchmark.

Getting a subscriber to open your emails is just the start; keeping them interested in what’s inside is the real challenge. Benchmark simplifies this process for small businesses by automating timely follow-ups based on opens and clicks. It also collects valuable customer insights through easy-to-embed polls and surveys, enabling you to understand your audience better.

Best alternative to Mailchimp for: Small businesses

Pricing: Benchmark offers a free plan that includes 250 emails per month and unlimited contacts, making it a great budget-friendly option.

Bonus: If your design skills aren’t your forte or your images could use a boost, Benchmark’s Photo Editing tool allows you to modify colors, add effects, insert stickers, and more to enhance your visuals.

SendPulse is an all-in-one platform that approaches email marketing from a customer journey perspective. Its Automation 360 feature helps coordinate the timing of emails, push notifications, and SMS messages to ensure consistent communication. These automated triggers save time and effort for your team. Additionally, you can track which emails specific users have received, allowing for ongoing campaign optimization.

Best Mailchimp alternative for: eCommerce and small businesses

Pricing: SendPulse’s free plan includes 500 contacts and unlimited emails. Paid plans start at $6.40 per month and offer additional features.

Bonus: SendPulse also provides a Subscriber Rating system, giving teams a clear view of subscriber engagement, which helps with better segmentation and personalization.

Drip integrates seamlessly with eCommerce CRM platforms, helping you craft personalized messages that resonate with your customer base. You can display discount codes, suggest products, and tailor content based on visitor behavior and purchase history, making your marketing more effective.

Best Mailchimp alternative for: eCommerce businesses and agencies

Pricing: Plans start at $49 per month for managing 2,000 contacts, offering a range of advanced automation features.

Bonus: Beyond tracking opens, clicks, and unsubscribes, Drip provides advanced optimization tools that help refine your campaigns for better engagement.Tools enable you to track revenue attribution for specific campaigns and help you better understand what appeals most to your customers over time.

16. Campaign Monitor

Another leading alternative to Mailchimp, Campaign Monitor allows businesses to design email campaigns from beginning to end. Its platform offers extensive customization options for every element of your visual email journey. Managing transactional emails is straightforward too, with interactive reports that give detailed insights into how your emails perform.

Campaign Monitor is well-suited for industries like eCommerce, nonprofits, media and publishing, retail, travel, and hospitality. The service starts at $9 per month for up to 500 contacts. A notable feature is access to a vast collection of free, responsive email templates. These templates, ranging from announcements to newsletters, are easy to customize to match your brand identity.

17. FAM

FAM is an email marketing tool tailored specifically for Shopify store owners, created by Sumo. It functions as an all-in-one solution designed to automate nearly every aspect of email marketing. Its standout features include the ability to craft, design, and deliver emails precisely to the right audience at optimal times. Users also gain access to proven email templates tailored for Shopify, such as welcome messages, abandoned cart follow-ups, and product promotions.

FAM is best suited for Shopify users seeking to automate their email strategies. The platform is available through an exclusive lifetime deal on AppSumo, starting at $49. Its primary advantage lies in its integration with Shopify and Instagram, pulling relevant data to automatically generate tailored emails ready for dispatch.

18. SendX

Unlike Mailchimp, SendX focuses solely on email marketing. Their basic plan is budget-friendly and offers unlimited features like creating email sequences, designing custom templates, and managing email lists. The platform also prioritizes deliverability with over 30 optimization parameters to ensure your emails reach the inbox.

Ideal for: Nonprofits, bloggers, educational institutions, small businesses, and the cryptocurrency/blockchain community.

Pricing: Starts at $7.49/month for up to 1,000 contacts.

Bonus: Enhance your campaign insights using SendX’s Heatmap feature, which helps you visualize customer engagement effectively.

If you’re seeking a comprehensive omnichannel marketing automation platform alongside email campaigns, dotdigital is a strong choice. Their Engagement Cloud centers around data-driven tactics to help segment audiences and personalize messages across multiple channels such as email, SMS, and push notifications.

Best suited for: E-commerce businesses, B2B companies, and tech firms looking to integrate diverse marketing channels.

Pricing: Contact them for customized pricing by submitting a pricing request.

Bonus: Their AI-powered features, like Send Time Optimization, refine your messaging by delivering content when your audience is most likely to engage, ensuring maximum impact.

There are numerous tools available to help streamline your team’s email marketing strategies. Before choosing one, assess your specific needs, consider past successes and challenges, and test demos to find the best fit. The ideal email marketing platform, whether one listed here or another option, should be simple to implement and user-friendly. Focus on features that align with your business model and long-term marketing objectives for the best results.