2025 Wix Showcase: 7 Compelling Reasons to Choose the Platform

Creating a professional website for your business is increasingly important as more traditional companies are establishing a presence online. Predictions indicate that by 2040, approximately 95% of global shopping will happen through online channels. So, how can you differentiate yourself and develop an effective, straightforward website? One solution is to use a leading website builder like Wix. With Wix, you can design a responsive site that looks excellent on both desktop and mobile devices. But is Wix suitable for your needs?

To help you decide, this comprehensive Wix review covers everything—from pricing and features to integrations (plugins and add-ons), design themes, SEO tools, e-commerce capabilities, customer support, and more. Let’s dive in.

Please note, I may earn affiliate commissions at no extra cost if you choose to upgrade to a paid plan through the links provided. Nonetheless, this review aims to give you a detailed overview of Wix as a top option for creating and managing a website. For more details, see my privacy policy.

What Is Wix?

Wix is an adaptable website-building platform that enables users to craft highly personalized websites. It’s renowned for being exceptionally user-friendly, making it suitable for beginners and experienced developers alike. Founded in 2006, Wix quickly rose to prominence and is now popular worldwide.

It offers a single, all-in-one platform where you can build responsive websites and manage your online store. The platform also assists small business owners in capturing leads, nurturing customer relationships, integrating payment systems, and expanding organically. Wix is highly scalable, which means your site can grow with your business without needing to switch platforms. Currently, Wix has over 330,000 active e-commerce users and serves more than 150 million users globally. Additionally, more than 21 million mobile-ready websites are built with Wix, demonstrating its cross-platform compatibility. Like Shopify, Wix is now widely adopted across various industries by both small and large companies.

A Brief Overview of Wix.

Wix is an Israeli software company founded by a team of technology entrepreneurs in 2006. It is one of the most popular free website builders that requires no coding skills. Its growth was rapid, reaching 1 million users by 2009 and 10 million by 2011. The company expanded into multiple markets, including Brazil, India, Ireland, the US, and Ukraine. Going public in 2013, Wix has raised significant funds through its IPO and surged to 100 million users by 2017. Today, it attracts around 45,000 new users daily.

One of the key reasons for its popularity is its intuitive interface and easy drag-and-drop builder, allowing users to create professional websites without technical expertise. Data shows that 37% of businesses that prefer simple website tools choose Wix. Its ease of use is further highlighted by its widespread adoption, making Wix the preferred CMS for many businesses worldwide.

Over the years, Wix has expanded its global market share. In 2013, it held just 0.1%, increasing to 0.2% in 2016, 0.4% in 2018, and reaching 1% in 2019. This growth reflects its rising popularity among website builders.- In January 2020, Wix held a 1.3% share of the market.
– Over the next two years, Wix experienced remarkable growth, increasing its market share by more than 220%, which is substantial given the dominance of well-established platforms like WordPress.
– For a more detailed comparison between Wix and WordPress, you can read my full analysis at the provided link.

One of Wix’s key advantages is its freemium model, which allows users to start for free and upgrade to premium plans for extra features. As of March 31, 2020, Wix’s revenue reached $803 million, marking a 25.39% growth from the previous year. This impressive revenue highlights the strong customer loyalty Wix has built in less than 15 years.

Wix offers a comprehensive set of features suitable for professionals from various industries. Its user-friendly drag-and-drop interface, mobile optimization, and hundreds of customizable templates make website creation accessible. Additional tools include marketing options, contact management, SSL certification for security, social media marketing tools, professional email services, analytics and reporting, reliable hosting, social media buttons, a text editor, and access to free fonts.

For online stores, Wix provides a powerful ecommerce platform that enables users to design attractive storefronts and expand their online sales. This feature-rich builder supports multi-platform selling, integrates with secure payment systems, manages order fulfillment, and offers conversion-optimized shopping carts and checkout processes. Users can also utilize advanced marketing tools, drag-and-drop design, and mobile-friendly templates. Moreover, site owners can enhance customer engagement by adding product videos, offering buyers a richer shopping experience.

Wix additionally supports multilingual websites through its Wix Multilingual feature, which allows the creation of different page versions in multiple languages, helping businesses reach a broader audience.

Customer satisfaction remains paramount for ecommerce platforms, and Wix aims to meet this expectation by enabling users to sell a wide range of products—from podcasts to handmade goods—while providing a seamless shopping experience.Wix Booking app helps you accept bookings online with ease.

If your website has poorly designed product images or an overcrowded layout, it can quickly turn potential customers away. Wix provides stylish and eye-catching templates that make setting up a beautiful online store straightforward. You can showcase up to 15 product images for each item to attract buyers.

For businesses operating globally, Wix provides over 15 payment options including popular services like Stripe, PayPal, and Square. All Wix-powered eCommerce sites come with SSL certificates, ensuring that online transactions are secure.

While Wix’s inventory management isn’t the most advanced, it still allows you to sell unlimited products and easily import multiple items using CSV files. The platform supports product management tools that let you automatically update stock status, track product quantities, and manage inventory seamlessly. You can view all your order details from the dashboard and set rules for shipping and taxes based on different regions.

An estimated 70 percent of customers tend to leave your website after adding products to their cart without completing the purchase. To combat this, Wix offers an abandoned cart recovery feature that automatically sends polite follow-up emails to encourage customers to complete their purchase.

However, Wix does not natively support multichannel selling on platforms such as Pinterest, Amazon, or Facebook. Nevertheless, you can integrate third-party apps like Ecwid to enable multichannel sales and add supplementary features.

Getting your online store up and running with Wix is quite simple:

Wix offers four main ecommerce pricing plans, starting with a free option to build your store. To accept payments, you’ll need to move to a paid plan.

The paid plans include:

The initial three plans are designed for small to medium-sized businesses, offering essential features such as online payment processing, Google Analytics integration, and more. The enterprise plan, with a significantly higher price, is tailored for large-scale operations and offers advanced capabilities.

Wix also provides a 14-day money-back guarantee on all paid eCommerce plans, allowing you to try out their service risk-free and claim a full refund if you’re not satisfied.

In 2019, Wix received several awards including ‘Best Ecommerce Software,’ ‘Expert’s Choice,’ and ‘Great User Experience’ from FinancesOnline. Below are some of the main features that often set Wix apart from its competitors:

The Wix editor is known for its simplicity and user-friendly design. It allows you to customize your website’s appearance easily while giving you complete control over the layout. You can start from scratch or choose from over 500 responsive, pre-designed templates to suit your needs. The drag-and-drop functionality makes it very easy to personalize your website, letting you experiment with various options without requiring technical skills. This tool is perfect for those who want to build their websites manually and tailor every detail to their liking.

Wix continually updates its features, adding new options to help users create unique sites. For example, they recently introduced COVID-related badges to assist businesses in communicating their operation status, whether open, online, or accepting orders. The editor also supports SEO enhancements, making it easier to improve your site’s visibility on search engines. For instance, changing URLs and optimizing page titles can be done with just a few clicks, aiding your search rankings. The editor automatically adjusts your site’s display across devices—mobiles, tablets, laptops, and desktops—ensuring a seamless experience everywhere. Additionally, you can enhance your site with animations, videos, images, and special scroll effects like parallax, zoom-in, reveal, or fade-in to add visual interest. You can also upload your own fonts or choose from over 100 pre-installed options, further customizing your website’s look. Overall, the Wix editor’s combination of intuitive design and powerful customization options makes it a standout choice.

The Wix App Market is another fantastic feature that offers a selection of over 300 apps to help grow your website. These apps add various functionalities, from event management software and SEO tools to online survey tools, enabling you to expand your website’s capabilities. Whether you want to improve your SEO rankings, gather customer feedback, or manage online events, the App Market provides numerous options to integrate seamlessly into your site, enhancing its features and performance.

When planning an event, managing every detail can be overwhelming. Using an event management app from the store simplifies this process by offering comprehensive solutions that cover the entire event lifecycle, allowing you to focus on the core activities of your event.

This tool also supports various other functions, including:

The Wix marketplace also offers an app designed to help you set up your online store with ease.

Let’s explore the Online Store app. This app allows you to sell up to 10 products and unlocks additional premium features such as abandoned cart recovery, accepting Bitcoin payments, direct bank payments, and more. Furthermore, it enables you to sell not just on your website but also on platforms like Amazon and Facebook, significantly expanding your outreach to potential customers.

Wix Artificial Design Intelligence (ADI) is an innovative platform that leverages AI to create visually stunning websites quickly and efficiently. It directly competes with the Wix Editor but offers a faster, more intelligent approach, reducing manual effort and helping you get your website online sooner.

The ADI prompts you with a few simple questions about your business needs, such as your preferred features, functionalities, and the intended name for your website. Based on your responses, it instantly generates a professional-looking site. While it automates much of the design process, you maintain full control over the appearance and detailed customization options.

For example, adding a new section to your website is straightforward. Just click on the ‘Add’ menu and select ‘Section to Page’ to customize your content further.You might find that adding more pages or multiple sections to a single page could be necessary for your website’s structure.

There are two primary ways to do this: creating a single-page website with various sections or building a website with multiple pages. This approach allows you to organize your content neatly and modify it as needed. Beyond structuring, you can also customize the visual aspects of your site by changing fonts, themes, colors, and other design elements.

The ADI (Artificial Design Intelligence) tool from Wix also enables you to incorporate animations into different parts of your website. This feature is particularly useful because videos and animations process much faster than text—up to 60,000 times quicker—which helps businesses communicate quickly with visitors. Adding engaging animations can boost conversion rates significantly, by as much as 86%.

Few website builders offer such animation features or the opportunity to enhance conversions, making Wix stand out in this area. Additionally, ADI can integrate pre-existing online data into your website, seamlessly incorporating relevant information during the building process.

Key features of Wix ADI include personalized content creation, unique website designs, mobile responsiveness, intelligent tips, customization options for colors and fonts, and SEO friendliness. However, it also has limitations: it doesn’t provide access to templates while using ADI, relies on answering questions to generate the site, and offers fewer embeddable apps compared to the Wix Editor. Your access to the Wix mobile app market is also limited, and you cannot directly manage specific webpage URLs from ADI, unlike with the Editor.

Wix shines in email marketing capabilities, offering one of the most robust services available among website builders. Businesses can easily create and distribute newsletters, sales promotions, invitations, and product announcements to potential clients and leads. They also offer a variety of backgrounds, color schemes, and fonts, giving you extensive control to customize your email campaigns. Numerous ready-made templates are available, saving you time if you prefer not to design from scratch.

An advantage of Wix’s email marketing is its seamless integration with third-party platforms. You can connect external services like AWeber, MailChimp, ConvertKit, or GetResponse directly to your Wix site with simple HTML code, making it easy to manage contacts from both your website and external sources like Gmail or Outlook in a unified database. Social media buttons can be added to newsletters effortlessly. Moreover, a detailed analytics dashboard helps track and measure the effectiveness of your email campaigns.

This dashboard focuses on three main areas: engagement metrics, send and open rates, and click-through statistics.

The email statistics section shows key data such as the number of emails successfully delivered, the open rate, click-through rate, and other important metrics.

Here’s an example for reference: It displays data like delivery rate, open rate, click rate, bounce rate, and spam complaints. In one case, the delivery success is high, but the open rate indicates room for improvement. Analyzing these figures helps tailor your email campaigns to maximize effectiveness based on your business goals.

There’s also an ‘Advanced statistics’ feature that provides insights into user interactions across different devices, including mobiles, desktops, and tablets.

These detailed analytics enable you to make smarter decisions, enhance your customer engagement, and ultimately increase sales.

Here’s a quick list of Wix’s email marketing features:
– A variety of customizable email templates
– Social media integration tools
– Comprehensive statistics tracking
– Curated, professionally-designed templates
– Seamless contact management

Moving on to another powerful Wix tool, Corvid. The Corvid platform allows users to develop advanced web applications, helping create robust, scalable websites and apps from scratch. It’s a cloud-based development environment that eliminates the need for on-site deployment, as Wix handles hosting and scaling automatically.

To get started with Corvid, follow these steps:
– Log into your Wix account
– Open the Wix Editor
– Enable Corvid within the editor

You can enhance your website by adding custom JavaScript code, which interacts with Wix APIs, allowing for high levels of customization and functionality. Corvid also offers automation features such as scheduling recurring tasks or executing predefined scripts at regular intervals. Additionally, it integrates with Wix Data, granting access to a wide array of Wix’s built-in databases. For external data needs, you can connect to outside databases through specialized APIs.

Once your database connection is set, you can:
– Link data to various site elements
– Capture user inputs for forms or interactions
– Create dynamic, data-driven pages

Corvid includes an integrated development environment (IDE) that allows you to write and manage code directly within the Wix Editor. This IDE supports functions such as CSS and JavaScript minification, bundling your scripts for optimized performance, and managing your databases effectively.Wix Corvid not only enhances your website’s functionality but also functions as a monitoring partner. The site monitoring feature allows you to gather detailed statistics on various Wix site events. For example, it tracks real-time site activities and integrates with Google’s Stackdriver, enabling you to connect with external monitoring tools for deeper analysis. Corvid’s user-friendly, automated features make it particularly accessible for beginners. Additionally, Wix offers numerous tutorials, videos, forums, and blogs to help you learn and understand its capabilities more easily.

Here is a quick overview of Corvid’s core features:

Google Analytics integration with Wix simplifies tracking your website’s performance metrics using your existing GA tracking ID. To set this up, log into your Google Analytics account, navigate to the admin section at the bottom of the page, and generate your tracking code. After copying this code, go to your Wix dashboard, find the Marketing Integrations area, and paste the code into the text field. Once connected, you can monitor critical data like visitor counts, page views, geographic locations, session durations, click-through rates, and popular search keywords. These insights enable you to evaluate your site’s effectiveness, analyze customer engagement, and identify areas for strategic improvements to grow your business.

Wix’s built-in SEO tools make it straightforward to improve your website’s search engine ranking and online visibility. Setting up SEO involves answering a few simple questions about your site’s purpose, target location, and keywords. These tools help ensure that your website loads quickly, which is crucial because studies show that over half of visitors abandon pages that take longer than three seconds to load. Proper SEO optimization can potentially boost your sales by up to 24%, and Google also favors mobile-friendly websites for better rankings.This is where Wix’s SEO tools prove extremely useful.

In addition, Wix can effortlessly generate and update precise XML sitemaps, which help search engines navigate your website more efficiently and improve your rankings. An important feature is its ability to create a custom Robots.txt file, enabling search engines to quickly identify and index your site’s pages.

Wix also automatically generates individual meta tags for each website. These meta tags accurately describe your site’s content to search engines, making it easier for them to find and rank your pages.

Here’s a quick overview of Wix’s advanced SEO features:

Some features like setting up 301 redirects, defining canonical URLs, and customizing page information for social media are crucial for effective SEO. Wix stands out as one of the few website builders that thoroughly addresses all these essentials.

Wix offers a free plan, allowing you to build and publish a website without upfront costs, though it comes with some limitations. For example, free plans include Wix-branded ads that cannot be removed unless you upgrade. Additionally, custom domain names are only available through paid plans.

If you need more advanced options, Wix provides premium plans ranging from the “Combo” to the “VIP” option. The starting price is $13 per month, including features like a personalized domain, 3GB of storage, and more.

The free plan is excellent for beginners testing the waters. Typically, the “Combo” plan, which is the most affordable paid option, is popular among users because it includes a custom domain. Moving up to the “Pro” plan enables you to create a personalized logo and provides 20GB of storage.

Paying annually rather than monthly can save between 17% and 33%, depending on the plan. For example, the Combo plan costs $13 per month when paid annually—compared to $17 a month on a monthly payment plan—saving you roughly 24%. Plus, all premium plans offer a 14-day trial so you can try out the features before committing.

Here are some quick facts about Wix:

Wix’s advantages include the ability to register or import a custom domain, design logos with its Logo Maker, and enjoy built-in security features. It also offers centralized contact management, password-protected pages, tailored shipping and tax rules for international markets, automatic software updates, multi-language support, and multiple payment gateways for smooth transactions.

However, there are some drawbacks. For example, copying content between templates isn’t allowed, which can hinder flexibility when redesigning. The free plan includes Wix branding—which may impact branding efforts—and it lacks detailed analytics, limiting insights into visitor behavior. Additionally, transferring your website to another platform later can be challenging, often requiring starting from scratch, which could be time-consuming and costly.

In summary, Wix is a widely used website builder ideal for small and medium enterprises, startups, and individuals seeking online visibility. With a significant focus on research and development—over half of its employees are dedicated to this area—Wix ensures your website runs smoothly. If your goal is to sell physical or digital products and you prefer a simple site without hiring a developer, Wix is especially recommended. Its intuitive interface, excellent customer support, and rich set of features make it one of the top choices for website creation. Start building your site today with Wix.