Unlocking Success: Is Kajabi’s Course Builder the Ultimate Investment for 2025?

The e-learning sector is experiencing rapid growth, with projections estimating that the global market could hit $325 billion by 2025. This surge encourages savvy entrepreneurs to capitalize on the trend.

As more people seek to learn new skills and information becomes increasingly accessible on mobile devices, online courses have become highly profitable. Kajabi has recently emerged as a notable platform in this digital education space.

It offers a comprehensive suite designed to help infopreneurs create, promote, and sell their courses effectively.

Recognized as one of the top online course platforms, Kajabi was launched in 2010 and has since empowered over 50,000 users across 120 countries. It has served approximately 60 million students and generated around $1.5 billion in sales.

But, the big question is: Does Kajabi live up to its reputation? In this comprehensive review, I will delve into its pricing, features, and how it compares to other competitors.

Let’s begin.

What is Kajabi?

Kajabi is an all-in-one platform designed to facilitate the sale of online courses. Its integrated features eliminate the need for multiple tools, providing everything needed for course creation, marketing, and sales in one place. Payment options include PayPal and Stripe, and users can promote their courses through standard email marketing tools. The platform also supports automated marketing funnels and campaigns that can be scaled or optimized easily. Built-in analytics allow users to monitor progress and identify growth opportunities.

Course creators can build dedicated landing pages to display key information, with a library of ready-made templates that simplify website design. Businesses can also use custom domains to ensure their brand is easily recognizable. Alongside marketing tools, Kajabi provides features for creating courses from scratch, with tools to develop engaging educational content digitally. Its robust product launch and marketing funnel tools streamline the selling process, while automation handles marketing campaigns without requiring constant oversight.

Key features of Kajabi include:

1. A complete online presence: The platform provides users with a fully hosted website featuring customizable templates that can be installed with a single click. Further edits can be made via an intuitive drag-and-drop editor—all without any coding skills. It supports high traffic volumes and includes a blogging feature, allowing users to upload SEO-optimized media effortlessly.

2. Personalized email marketing:Kajabi understands the power of effective marketing in converting leads into first-time buyers and eventually into loyal followers. Its built-in marketing tools enable course creators to easily broadcast updates and news about their courses to their entire mailing list or targeted segments using personalized emails. You can also monitor these emails, tracking when they’re opened, and soon you’ll be able to analyze how well your campaigns are performing with detailed reports on what works and what doesn’t.

Create compelling landing pages that convert traffic into customers with Kajabi’s optimized templates, which can be customized to align with your brand style. For course creation, Kajabi offers features like quizzes, memberships, and assignments that are designed to enhance user experience. Educators can easily build membership sites to grow their audiences while providing excellent service, and students benefit from straightforward assignment and test submissions. Assignments help track progress and gather feedback, contributing valuable insights for future course improvements.

To increase sales, Kajabi provides tools for upselling and designing customized checkout pages with flexible pricing options. Whether you want one-time payments, subscriptions, free trials, or setup fees, you can select the plan that best suits your product. Automated marketing pipelines streamline communication, allowing you to send timed emails, reminders, and registration confirmations automatically. These pipelines can be tailored to your audience, and Kajabi uniquely supports live webinars, giving users the option to attend or revisit these sessions at their convenience.

Kajabi continually updates its platform to enhance user experience and stay ahead of market needs. Recent improvements include a range of new features and functionalities. In January 2022, Kajabi upgraded its coupon system, making discounts more flexible. In November 2021, it introduced Coaching on Kajabi, a dedicated platform for coaches to develop their online businesses seamlessly. The October 2021 launch of Podcasts added a robust podcast hosting feature, further expanding content options. Other updates include a visual editor for sequence emails introduced in May 2021, and the addition of Kajabi Access in October 2020, providing comprehensive support, resources, and personalized guidance. That same month, Kajabi also enhanced its website builder with more templates, better upselling options, a member directory, and improved blogging features.

Data analytics is a crucial aspect of effectively managing online courses and marketing efforts. Kajabi offers a new suite of reports that simplify tracking product performance, sales forecasts, offer conversions, and affiliate activities, making it easier to evaluate success and plan future strategies. In 2019, Kajabi launched a feedback portal, enabling users to submit suggestions, vote on features, and track development pipelines — keeping customers informed about upcoming updates. It also refined existing features, such as custom domains, assessment cloning, enhanced email tracking, and the Momentum theme, all aimed at providing a seamless and customizable experience. Continuously evolving through customer insights and market trends, Kajabi has maintained its competitive edge by proactively addressing user needs.

Kajabi’s pricing options cater to a wide range of users, offering flexible plans suited to different business models. For detailed pricing information, visit their official site and explore the various packages designed to support your course creation and marketing goals effectively.Pricing

Given its extensive features, it’s understandable why this top-tier platform generally charges a bit more than competitors. The pricing varies based on how much you plan to use its digital tools, with several options tailored to different needs.

The Basic Plan begins at $119 per month, while the Pro Plan can cost up to $319. Opting for an annual subscription typically grants a 20% discount. I’ll explain what each plan covers so you can choose the best fit effortlessly.

All plans include access to drip content, website builders, live webinars, and events. Plus, there’s a 14-day free trial, allowing potential users to test out the platform’s functionalities without commitment.

Creating a website with Kajabi is straightforward—you can customize attractive templates until your site looks just right. If you have SSL certification from Cloudflare, you can even personalize and host your website under your own domain. Once your site is set up, adding courses involves uploading videos, audio files, and texts. You can manage different product types, like mini-courses or webinars, and tailor course outlines, disable comments, and enable downloads.

After your courses are ready, marketing becomes the next step. Kajabi helps convert visitors into paying customers through various sales funnels, including promotional offers, free reports, and product launches. Offering freebies can help gather email addresses, while promotional discounts grab attention. The product launch is especially lucrative, energizing your audience and boosting sales through personalized follow-up emails.

Although Kajabi is more expensive than some other course-building options, it’s perfect for entrepreneurs with an existing customer base aiming for growth. It’s designed for serious users ready to invest in a comprehensive platform.

Using Kajabi

This platform is ideal for advanced users looking to start a professional online learning business. If you’re new to online course platforms, some of its features might take time to master. To help you get started, I’ll guide you through key steps in setting up and managing your Kajabi account.

First, creating a website requires selecting a template and customizing it to match your brand. While it takes effort, Kajabi’s sleek templates help attract and retain customers. If you have SSL certificates like Cloudflare’s, you can even host your site under your own domain for a more polished look.

Once your website is live, you can upload your course materials—videos, recordings, and downloadable files—by visiting the products section of your dashboard. You choose the type of product you want to add and customize the course outline, deciding whether comments are enabled or files can be downloaded.

Promotion and sales involve marketing your courses to maximize enrollment. Kajabi offers built-in sales pipelines for different strategies, such as free reports or special offers. Offering free resources in exchange for email addresses helps grow your audience, while timed promotions encourage quick purchases. Product launches can generate significant revenue, especially when combined with personalized email campaigns to keep your audience engaged and informed about updates.

What I Like About Kajabi

One of Kajabi’s standout features is its ability to facilitate sales. Its effective sales funnels and landing pages convert visitors into loyal customers, and all email marketing can be managed within the platform. The built-in automated follow-up system removes the need for third-party tools. Since the introduction of Kajabi Email in early 2020, users have had access to powerful tools for creating professional email campaigns quickly. These features collectively make Kajabi a strong platform for marketing and sales activities.

The platform offers multiple variations based on the primary website theme. Not only does it maintain a sleek, professional appearance, but it also provides practical and stylish templates to help you build sales funnels and landing pages. If Kajabi’s options don’t suit your style, there are numerous premium and custom themes available elsewhere that you can explore.

Creating a blog remains one of the most effective methods for driving traffic and promoting your products, as I’ve experienced firsthand. Kajabi has made significant improvements in this area. While it still doesn’t match WordPress’s versatility, it comfortably surpasses many similar platforms.

Kajabi integrates with Wistia for video hosting, which is considered one of the top all-around hosting solutions. This integration makes uploading and streaming videos seamless, ensuring high-quality playback regardless of device or internet speed. Furthermore, videos stay protected, and budget-conscious users will appreciate that a separate Wistia license isn’t required. Since Wistia’s basic package costs around $99 per month, accessing it through Kajabi’s $119 plan offers good value.

Thanks to a variety of versatile templates, business owners are well-equipped to launch different types of online content such as mini-courses, evergreen training programs, full-scale online courses, and memberships. You can customize courses by adding or removing components to fit your specific needs.

While this feature is part of course creation, Kajabi excels in managing live events and deserves special mention. Setting up a Zoom webinar is straightforward. Entrepreneurs can run entire campaigns by including registration pages, post-event offers, email alerts, and checkout options. Templates streamline these processes, and with a Zoom account configured, just tweak the content and insert your Zoom link. This approach works well for physical events, virtual conferences, and summits alike.

Having established a strong reputation over the years, Kajabi invests heavily in customer service. Their Hero University initiative provides users with additional tutorials and support to maximize platform features. Outside Kajabi’s official resources, many reputable websites offer guides and walkthroughs created by trusted companies, making it easier for new users to get acquainted and solve common issues.

This is more of a bonus aspect that doesn’t directly influence your experience, but during company-organized meetings for registered users, you’ll notice a lively community eager to share insights and assist each other. They are friendly and welcoming, which can help newcomers feel more comfortable as they learn how to utilize all the platform’s resources.

Although some users find Kajabi’s editing easier than WordPress, I personally think it can be somewhat complicated. Certain features aren’t immediately obvious, and options are sometimes hard to locate. For instance, under ‘Page Builder,’ one might expect to create website pages, but instead, it’s mainly used for building standalone or funnel pages. Incorporating these into your main navigation also isn’t straightforward. While all-in-one platforms tend to be complex, the upside with Kajabi is that you don’t need coding skills. Tutorials and support resources are available to help familiarize yourself, so don’t get discouraged early on.

While Kajabi’s community is active and helpful, some users may find it limiting that there aren’t dedicated discussion forums like those on other platforms. Forums create spaces for in-depth conversations, collective feedback, and peer-to-peer support, which are valuable for many users.

Kajabi currently does not offer a beginner-friendly affiliate program that new affiliates can easily join, which might be a missed opportunity for those looking to promote the platform and earn commissions.It assists users in reaching a broader audience of learners. However, for Kajabi, direct access to these affiliates isn’t available at the basic level; instead, you need to upgrade to the Growth plan to utilize this feature.

Potential Challenges

While most issues discussed here are common limitations that can be managed or worked around, Kajabi does have a few shortcomings that might make it a poor choice for some users. Before settling on this platform for course creation, consider whether you require any of these features—if so, you may need to explore other options better suited to your needs.

Lack of Multi-Tenancy Capabilities

Multi-tenancy involves managing multiple separate instances under one platform, which is particularly useful if you operate as a training provider with multiple corporate clients. These clients often want their own branding within the system. Although Kajabi permits creating several websites in its Growth and Pro plans, this doesn’t truly equate to multi-tenancy, which provides more isolated, multi-client setups.

Limited Education Credit Features

While Kajabi allows course creators to issue completion certificates, it does not support indicating the amount of time associated with a course or tracking continuing education credits. Although some workarounds exist, if earning continuing credits is essential for your offerings, Kajabi may not meet these specific needs.

No Support for SCORM or TinCan Standards

Kajabi lacks the ability to import or configure courses created with specialized e-learning tools like Captivate or Articulate. Moreover, it doesn’t support standards such as SCORM, TinCan, or xAPI—protocols essential for certain e-learning content. If these standards are vital for your courses, you’ll need to consider other platforms designed to support them.

Comparing Kajabi to Competitors

Having reviewed many features, benefits, and limitations of Kajabi, it’s helpful to compare it with its main competitors—Kartra, Thinkific, and ClickFunnels—to see how it stacks up.

Kajabi versus Thinkific

Initially, these platforms serve different user types. Kajabi is geared toward users wanting to quickly design and sell online courses, whereas Thinkific is more suitable for creators seeking to develop detailed, structured courses. While Kajabi offers a range of marketing tools, Thinkific’s marketing features are more limited, though it does include basic email marketing functionalities. Thinkific is known for delivering high-quality instruction in its courses, focusing on comprehensive content, while Kajabi emphasizes rapid monetization. For detailed comparisons, check out my full reviews: one comparing Thinkific and Kajabi, and another dedicated to Thinkific’s features.

Kajabi versus ClickFunnels

While Kajabi is focused on course creation and marketing, ClickFunnels is designed to build highly effective sales funnels. It is ideal for selling digital products and services, with Kajabi offering its own sales funnel tool called Pipelines. Interestingly, in this comparison, Kajabi’s strength lies in course design and marketing, but ClickFunnels excels in creating sales systems to maximize conversions. ClickFunnels can be used to promote various products, including third-party applications, whereas Kajabi’s primary focus is on developing and marketing educational courses. For a deeper dive, review my comprehensive assessment of ClickFunnels.

Kajabi versus Kartra

(Continuation of comparison not provided in the original text, but similarly, it would examine features, strengths, and weaknesses of each platform to help users decide the best fit for their needs.)

There are many similarities between the two platforms. Both are online tools designed for businesses, allowing users to build websites, automate emails, and create marketing funnels.

However, their primary focuses differ significantly. Kajabi mainly targets online course creators, helping educators and coaches sell memberships and courses. In contrast, Kartra offers these features but emphasizes powerful marketing tools aimed at boosting sales through automation and marketing integrations.

For a detailed comparison, check out my review of Kartra vs. Kajabi. You can also explore my comprehensive Kartra review to learn more about its features.

Full guides to compare additional platforms include:

Let’s analyze the costs associated with Kajabi. I’ve already outlined the different pricing plans, but now it’s helpful to compare these costs with other platforms. This helps determine whether Kajabi offers good value for the investment. The best approach is a detailed cost analysis.

It’s important to note that some competitors offer packages as low as $49 or $99 per month. However, these cheaper plans often lack the full range of features available with Kajabi and typically require incorporating third-party apps to fill in the gaps. This can often lead to higher overall costs, especially when you factor in the need for integrations to make everything work seamlessly.

For example, Kajabi’s Sales Funnel Builder enhances sales performance, but if you opt for a third-party solution like ClickFunnels, monthly costs can range between $97 and $297. Similarly, marketing automation tools like Zapier may cost from $20 to $120 monthly depending on usage. An email service provider such as MailChimp can vary from $10 to $299 per month. Web hosting costs also differ; while Kajabi includes website themes and blogs, using external hosts like Bluehost may cost anywhere from $3 to $119 per month. Additionally, Kajabi offers built-in options for affiliate marketing, which are not typically available on other platforms. If you choose third-party affiliate programs like ShareASale, expect startup fees around $550 plus transaction fees of about 20%.

Overall, consolidating these features into Kajabi can be more cost-effective and less hassle than piecing together multiple third-party services, which may not always function as smoothly together.

ClickFunnels is an excellent tool for streamlining sales funnels, making marketing processes more efficient. It easily integrates with Kajabi, allowing you to manage your marketing campaigns and product delivery seamlessly. This integration can be achieved through various methods, including connecting funnels directly via ClickFunnels and delivering products through Kajabi, creating an efficient and flexible marketing pipeline.

With its extensive features, Kajabi remains a top choice for those who want to create and market online courses efficiently. Its simple interface and powerful capabilities make it accessible even to newcomers, and its pricing is competitive considering the value offered. I recommend Kajabi as an excellent premium platform for course creators.

You can try it out with a free trial to see if it suits your needs.

Start your journey with Kajabi.