Top 27 SEO Tools to Boost Your Rankings in 2025: Honest Reviews & Free Picks

KEY FEATURES:

• The Chrome Extension allows you to generate content directly from your web browser.
• Starter mode uses pre-designed templates to quickly generate SEO-friendly text.
• Boss Mode facilitates bulk content creation through command-based inputs.
• You can create AI-generated art and visuals for your blog or website, or modify existing images.
• The platform supports over 20 languages, helping you reach diverse international audiences.
• It integrates seamlessly with Surfer SEO for enhanced content optimization.

PRICING:

• Starter: $42 per month or higher
• Boss Mode: $82 per month or higher
• Business: Custom plans tailored to enterprise needs

WHO SHOULD USE IT:

• Content creators can generate optimized web copy and blog posts with ease.
• Digital marketers can develop data-backed content to enhance campaigns.
• Social media managers can automate the production of engaging visuals for various platforms.
• Agencies can streamline content workflows and manage multiple clients efficiently.
• SEO experts can produce content aimed at improving search engine rankings.
• Large organizations can leverage advanced automation workflows for extensive content needs.

Possible Limitations:

• Topics that are highly technical may not always be accurately generated.
• Plagiarism detection features are not included in the basic plan.

2. Surfer SEO

Top Choice for All-Around SEO Optimization

• Free: $0
• Basic: $49/month
• Pro: $99/month
• Business: $199/month

WHO CAN BENEFIT FROM IT:

• SEO professionals aiming to boost their efficiency and focus on strategic tasks will find Surfer SEO’s process useful, as it automates repetitive actions like SERP reviews and site audits.
• It’s also ideal for small businesses and marketing agencies, providing a cost-effective option with enterprise-level features.
• Content creators and bloggers can utilize Surfer SEO to enhance their writing by discovering opportunities and understanding which types of content perform best within their niches.

DRAWBACKS:

• New users might find it challenging to understand how different workflow components interact initially.
• The free plan offers limited features, which may restrict its usefulness.
• If you manage a large website or multiple projects, you might quickly hit the usage limits on the basic plan.

3. Ahrefs

Disadvantages:

• Does not offer automated reports for clients, which can be a limitation for marketing agencies.

4. Scalenut

Effective SEO workflows.

KEY FEATURES:

• Supports keyword identification and comprehension of user intent, which is crucial for enhancing content relevance and quality.
• Includes a content grading system that offers feedback to improve your writing.
• Offers AI-powered tools to help overcome writer’s block, allowing for complete content creation from start to finish.
• Provides real-time suggestions for improving your content during the writing process.
• Enables users to discover new relevant topics, connect with influencers, find potential customers, and monitor content performance over time.

PRICING:

• Individual: $12/month
• Growth: $32/month
• Pro: $60/month

INTENDED USES:

• SEO writers aiming to identify topic clusters and enhance their content quality.
• Content strategists looking to improve their overall content relevance and performance.
• Founders seeking to understand user needs and optimize their website content accordingly.

DRAWBACKS:

• The AI sometimes produces repetitive output, which can limit variety and creativity.

KEY FEATURES:

• Organic Research — Discover millions of keyword ideas along with their competitiveness scores, helping you identify the best opportunities.
• Competitiveness Metrics — View your competitors’ top organic keywords and backlinks, with options to export data into CSV files compatible with Excel.
• Content Creation — Easily generate blog post outlines that include relevant keywords, headlines, suggested word counts, links, tone, and more, all with a single click.
• Keyword Tracking — Monitor your keywords’ rankings over time and get notified of any position changes in search results.
• Link Monitoring — Receive alerts about changes in your competitors’ backlinks, including new and lost links, so you can stay ahead.

PRICING:

USED FOR:

• Blog content creation.
• Researching competitors’ top organic keywords, Google Ads, backlinks, and Facebook Ads.
• Gathering word counts, keyword difficulty, suggestions, backlinks, and more to shape your content strategy.

CONS:

• No technical SEO metrics included.
• No historical data tracking.
• Lacks an SEO audit feature.

6. SEMrush.

KEY FEATURES:

• Organic Research: Discover which keywords your competitors rank for and analyze their organic search strategies.
• Advertising Research: Improve your ad campaigns by examining competitors’ ad budgets and targeting options. You can also customize campaigns based on location.
• Product Listing Ads: View competitors’ Product Listing Ads and their product feeds to optimize your own product advertising efforts.
• Traffic Analytics: Gain insights into a website’s traffic sources, visitor behavior, and overall online presence, helping you understand how potential customers interact with competitors’ sites.
• Local SEO: Check how your competitors rank in local search results to refine your local SEO strategies.

PRICING:

USES:

CONS:

• It may be overwhelming for beginners due to its extensive features.
• Advanced functionalities come with a higher price point.
• Occasional inaccuracies in data related to ads and backlinks have been reported.

7. Advanced Web Ranking

• Established in 2002, this tool has a long-standing reputation in the industry.
• Delivers highly targeted local SEO results for desktop and mobile, down to country, city, or GPS coordinate levels.
• Supports over 3,000 search engines across more than 170 countries, including specialized engines like Baidu, Yandex, Amazon, and YouTube.
• Offers customizable reporting options such as white-label reports, exporting as PDFs or CSV files, creating permalinks, and integration with Data Studio.
• Capable of handling large keyword datasets, making it ideal for agencies and big in-house teams.
• Includes unlimited user accounts with various permissions (admin or team member) at no extra cost.

• Starter: $49/month
• Pro: $99/month
• Agency: $199/month
• Enterprise: $499/month

• Conducting keyword research efficiently.
• Monitoring large sets of keywords regularly.
• Identifying local keyword rankings with precision.
• Gathering insights into competitors and SERP features.

• Tracking many keywords can slow down updates, as real-time ranking data is collected.
• The platform lacks functionalities for link-building efforts.

• Thorough website audits help maintain a competitive edge by highlighting SEO issues.
• Backlink monitoring checks for lost, damaged, or new backlinks.
• On-Page SEO analysis ensures your site’s structure and code are optimized for search engines.
• White-label capabilities enable you to brand reports with your logo and company details.
• The marketing plan tool assists in crafting tailored strategies for your business goals.
• Keyword research features help identify ideal keywords for your SEO campaigns.
• API access provides automated and programmatic control over data and tools.

• Essential: $39.20/month
• Pro: $87.20/month
• Business: $191.20/month

• Business owners aiming to boost their website rankings.
• SEO professionals conducting keyword research, competitor evaluations, and site audits.
• Digital marketing agencies presenting comprehensive SEO services to clients.

• Additional competitor insights could enhance the platform’s offerings.
• Guidance on effectively utilizing quotas would be helpful for beginners.
• Small or less-established websites may sometimes lack available backlink, keyword, or traffic data, which can be frustrating.

9. Sitechecker.

Key Features:

• Website Change Monitoring: Their regular website scans track modifications and show how these changes influence your SEO score.
• On-Page SEO Audits: The tool examines your web pages, highlighting issues that need fixing.
• Traffic Analysis: View traffic data of competitor websites without restrictions.
• Backlink Tracking: Receive daily updates on new or lost backlinks to stay on top of your link profile.
• Ranking Monitoring: Observe your keyword positions, including local and mobile rankings.

Pricing:

Ideal For:

• Individuals needing comprehensive site audits.
• Competitor analysis and monitoring.
• Tracking keyword rankings and movements.
• Monitoring new and lost backlinks.

10. Authority Labs.

Main Features:

• Global Tracking: Track rankings across various countries and cities, both locally and internationally.
• Keyword Optimization: Use built-in tools for effective keyword research and targeting.
• Free Trial: A 30-day free trial is available to test the platform.
• Daily Reports: Receive detailed daily updates on your rankings to measure progress.
• White-Label Solutions: Use white-label keyword tracking features to enhance your branding and service offerings.

Pricing:

• Sometimes, the tool provides incorrect keyword suggestions.

12. Long Tail Pro

KEY FEATURES:

• Project Management – Organize multiple campaigns smoothly across different websites.
• Import/Export – Quickly transfer top keywords into Excel or upload them into Long Tail Pro’s dashboard.
• Keyword Research – Access comprehensive keyword ideas necessary to improve your search rankings faster.
• Serp Analysis – Study competitors’ websites to understand why they rank highly. Review their top pages for any keyword and use insights to craft strategic SEO plans.
• Rank Tracking – Track your keywords’ ranking performance across major search engines like Google, Bing, Yahoo, and YouTube from a single interface. Keep updated on your SEO progress in real time.

PRICING:

USES:

• Finding competitive keywords for your niche
• Generating long-tail keyword ideas to enhance SEO

DRAWBACKS:

• Limited manual keyword input options
• Restricted seed keyword choices
• It does not analyze backlinks, which is important for comprehensive SEO strategies.

13. SEObility

KEY FEATURES:

• Rank Tracking – This feature tracks daily keyword positions across various demographics and search engines, allowing users to monitor their progress over time.
• Keyword Monitoring and On-page Analysis – The tool crawls web pages and offers suggestions for improvements based on keyword usage and on-page SEO factors.
• Local Search Results Evaluation – Users can assess and monitor local search rankings, helping target specific geographic markets effectively.
• Competitor Analysis – Quickly compare your website’s content with that of competitors to identify opportunities and optimize your strategy.
• Reporting Tools – Generate PDF exports and email reports to keep track of ranking changes and SEO progress regularly.

PRICING:

USES:

• Website crawling and comprehensive audits
• Monitoring daily Google search rankings
• Link building and backlink analysis
• White-label reporting and regular performance checks
• On-page metadata validation and site health checks
• Blacklist and safe browsing assessments
• Tracking page response times
• Export detailed reports in CSV and PDF formats

14. SEOquake

KEY FEATURES:

• SEO Bar – Browse web pages with the SEO Bar to instantly access critical SEO information about each site, making on-the-fly analysis straightforward.
• SERP Overlay – This feature offers a comprehensive view of the search engine results page (SERP) analysis, and allows you to export the data as a CSV file for further review.
• Keyword Analysis – Provides detailed reports with structured insights into keywords, helping you understand their performance and relevance.
• Print and Export – Enables you to save your data from any report format in CSV, making data management easier.
• Deep SERP Analysis – Offers thorough insights into SERP details and lets you compare your rankings with competitors to gauge performance.

Pricing:

This tool is completely free to use.

Primary Uses:

• Performing detailed on-page SEO audits
• Checking internal and external links
• Comparing URLs and domains in real-time
• Exporting reports in CSV format for analysis

Drawbacks:

• New users may find some advanced parameters quite confusing initially

15. SEOptimer



SEOptimer is an easy-to-use SEO audit tool designed to enhance your website’s search rankings. It excels at both on-page enhancements and off-page link building strategies.

Key Features:

• White Label SEO Reports – Generate customized, branded reports for clients by analyzing multiple factors.
• Embeddable Audits – Incorporate audit reports directly into your website to attract more leads and conversions.
• SEO Crawler – Scan each webpage to identify technical SEO issues.
• API for SEO Audits – Use for trend tracking, troubleshooting, and bulk reporting tasks.
• Unlimited PDF Reports – Download as many reports as needed, offering greater control over your documentation.

Pricing:


The pricing structure includes a basic plan for individual websites at $19/month, while marketing agencies can opt for the White Label plan at $29/month and a combined White Label and Embedding package at $59/month. A 14-day free trial is available to test features before subscribing.

Application Areas:

• Content marketing optimization
• On-Page SEO improvements, focusing on internal site elements
• Building quality backlinks through Off-Page strategies
• Managing advertising campaigns to boost website traffic
• Launching social media campaigns to enhance online presence

Limitations:

• Absence of a dedicated mobile app for on-the-go analysis

16. LinkMiner





LinkMiner by Mangools is a powerful tool for analyzing backlinks, especially useful for finding broken links. It offers detailed insights to improve your SEO strategies. Beyond just identifying broken links, it provides useful data such as Domain Authority, Facebook likes, and backlink information from platforms like Ahrefs and Moz, helping you gauge the value and impact of links.

KEY FEATURES:

• Backlink Analysis – Quickly identify whether backlinks are do-follow or no-follow using advanced filtering options. This helps in understanding the quality and potential impact of your backlinks.
• Link Evaluation – Assess the strength of backlinks based on metrics like Citation Flow, Trust Flow, and Alexa Rank, which can guide your link-building efforts.
• Opportunity Discovery – Find new backlink opportunities by analyzing competitors’ backlinks, helping you discover strategic link-building chances.
• Citation Flow – This metric measures how popular a website is based on the number and quality of links pointing to it, providing an estimate of its influence.
• Link Strength Optimization – Enhance your backlink profile by optimizing link strength to maximize the SEO benefits or “link juice”.

PRICING:

You can try LinkMiner free for 10 days. After the trial, subscription plans start at $29 per month, with options going up to $79 per month depending on your needs.

USED FOR:

• Analyzing competitors’ backlinks to find potential opportunities
• Identifying specific types of backlinks for targeted link-building
• Assessing the overall strength and quality of link profiles

CONS:

• Sometimes, the tool’s assessment of backlink power may not always be fully accurate, requiring manual verification.

17. Pitchbox



Pitchbox is a comprehensive tool designed to streamline influencer outreach and content marketing. It simplifies the process of connecting with influencers and bloggers, opening up significant link-building possibilities. It offers campaign management, outreach email templates, and detailed opportunity tracking to enhance your outreach efforts.

KEY FEATURES:

• Campaign Management – Create and run outreach campaigns targeting publishers, influencers, and bloggers.
• Product Review Outreach – Quickly identify websites that review products, facilitating targeted outreach opportunities.
• Email Templates – Use customizable templates to streamline communication with prospects.
• Detailed Opportunity View – Review each prospect’s information and add relevant tags for organization.
• Workflow Filtering – Search and filter prospects easily to manage outreach efficiently.

PRICING:

Pricing with Pitchbox is tailored for each client. You need to request a demo, after which they will provide a customized monthly quote based on your specific requirements.

USED FOR:

• Identifying key influencers, bloggers, and publishers relevant to your niche
• Automating outreach emails with follow-up sequences
• Leveraging data insights to optimize link-building strategies for maximum impact

18. Google Search Console



If you’re aiming to boost your website’s ranking on Google, using Google’s own SEO tool can be incredibly helpful.

Google Search Console, formerly known as Webmaster Tools, provides valuable insights into how Google views your website. It helps you track your site’s search performance, identify and fix indexing issues, and optimize your sitemap. The platform offers various data points and tips that form the core of your SEO strategy. For comprehensive results, it’s recommended to use Search Console alongside Bing Webmaster Tools.

Alongside the Google Keyword Planner, which is integrated with Google AdWords, Search Console is essential for any website owner. It’s straightforward to install on WordPress through the Yoast SEO plugin, making setup hassle-free.

KEY FEATURES:

• Communication Channel – Sends alerts and updates about website errors or issues.
• Control Center – Enables monitoring of XML sitemaps and helps fix detected errors.
• Data Insights – Allows exporting data to Google Analytics or other analytical tools for deeper analysis.
• Keyword Optimization – Provides suggestions for keywords to improve your content’s search ranking.
• Diagnostics & Crawl Data – Offers tools for diagnosing website problems and viewing crawl statistics to identify areas for improvement.

PRICING:

Free of charge.

USES:

• Optimizing search engine visibility and analyzing website data
• Monitoring audience engagement and organic traffic performance
• Testing metadata accuracy and ensuring site security

DISADVANTAGES:

• Occasional incorrect warnings or suggestions
• Does not provide competitor analysis or insights
• The latest update lacks some crucial SEO functionalities

19. Moz



Moz is widely regarded as one of the top SEO tools available today. It covers everything from site audits and ranking analysis to backlink checks and keyword research. The platform provides industry-standard metrics along with numerous suggestions for page optimization.

For advanced features, you can opt for MozPro, and its browser extension, MozBar, offers additional insights into SEO metrics, competitor analysis, and Google SERP data directly within your browser.

KEY FEATURES:

• Rank Monitoring – Keeps track of your website’s ranking across thousands of keywords and search engines.
• Keyword Research – Seeks out new keyword opportunities through competitor analysis and SERP data.
• Backlink Analysis – Evaluates backlink profiles, including metrics like Domain Authority, to help build your backlink strategy.
• Site Audits – Conducts comprehensive scans to uncover website issues and optimization opportunities.
• Keyword Comparison and Prioritization – Allows you to compare keywords and rank them based on performance and potential.

PRICING:



Moz provides a free trial lasting 30 days. The premium plans are priced between $99 and $599 each month, offering various features to enhance your SEO efforts.

Used For:

Moz is ideal for increasing website traffic and improving search engine rankings. It also offers tools for keyword research and onsite optimization, as well as analysis of backlink profiles.

Cons:

• The tool doesn’t cover a wide range of keywords.
• The database and metrics are mainly focused on US data only.

20. Ubersuggest



Ubersuggest, created by Neil Patel, is renowned as a top free SEO tool. It excels in keyword research and can uncover both specific keywords and a wealth of long-tail keywords to expand your content’s reach.

Key Features:

• Content Optimization – Offers suggestions for optimizing blog or webpage content by providing relevant niche keywords.
• Competitor Analysis – Allows you to examine what your competitors are doing and identify the keywords behind their higher rankings.
• Keyword Analysis & Suggestions – Helps discover keywords your target audience is searching for.
• Rank Tracking – Monitors how your keywords perform in search engine results over time.
• Keyword Research Tools – Provides extensive lists of related keywords relevant to your industry and target audience.

Pricing:

Ubersuggest is available for free, making it accessible for users on any budget.

Usage:

The tool is perfect for identifying high-impact keywords to improve your search rankings and for conducting competitive analysis.

Drawbacks:

There are very few complaints about Ubersuggest; it is considered a very effective free SEO resource.

21. SpyFu



SpyFu enables users to uncover the most profitable keywords used by their competitors. It also analyzes competitors’ ad campaigns and organic search strategies, aiding in comprehensive competitive insights.

Key Features:

• PPC Ad Rank Tracking – Helps you monitor ad positions and suggests keywords to expand your PPC campaigns.
• Competitive Monitoring – Tracks emerging competitors and analyzes their PPC activities.
• Keyword Grouping – Clusters competitors’ keywords from AdWords for strategic use in your SEO efforts.
• AdWords Strategy Advisor – Recommends beneficial keywords by analyzing competitors’ ad campaigns.
• Keyword Discovery Tool – Finds keywords your competitors are targeting and estimates their click volumes.

Pricing:



SpyFu provides three flexible subscription options that unlock unlimited search result views. Prices start at $33 per month and can go up to $199 per month when paid yearly. This platform is mainly used for tracking competitors’ keyword strategies, analyzing keyword groups, influencer marketing, and monitoring SEO keyword rankings.

However, it has some drawbacks such as sometimes providing inaccurate data, and its interface can be quite complex for first-time users.

USE CASES:

• Analyzing competitors’ keyword strategies
• Grouping and studying keywords
• Influencer marketing campaigns
• Monitoring SEO keyword rankings

DRAWBACKS:

• Data accuracy issues at times
• User interface may be overwhelming for beginners

WooRank.



WooRank is an automatic site review and SEO strategy analysis tool. It offers extensive data and insights to help improve your website’s traffic, leads, and revenue. Designed for digital marketers, website owners, and agencies alike, it covers a range of features including keyword tracking, site auditing, SEO monitoring, and competitor analysis.

Its key features include tracking keyword performance and ranking, crawling sites to find errors and security issues, monitoring website uptime, and providing customizable reports with white-label options. Additionally, there’s a free extension available for detailed website analysis.

Pricing is structured into three plans, with a free 14-day trial. The basic Pro plan costs $59.99 monthly, while the Premium is $179.99, and the Enterprise options are priced at $249.99 per month. The platform is suitable for those focusing on mobile optimization, social media integration, SERP rankings, backlinks, and comprehensive competitor insights. A notable downside is its relatively high cost compared to similar tools.

PRICING:



WooRank offers three different subscription plans, along with a 14-day free trial. The Pro plan is priced at $59.99/month, the Premium at $179.99/month, and the Enterprise plan at $249.99/month. This platform is well-suited for those interested in mobile rendering, social media analytics, SERP rankings, backlinks, and competitive site analysis. Nonetheless, its higher pricing may be a drawback for some users.

USE CASES:

• Mobile website rendering
• Social media influence metrics
• SERP rankings and backlink analysis
• Competitor website evaluations
• Marketing strategy optimization and site audits

DRAWBACKS:

• Relatively expensive compared to other tools

Fat Rank.



Fat Rank is an excellent Google Chrome extension that allows you to easily see where your website ranks in Google search results. Additionally, it provides the convenience of downloading detailed reports in CSV format directly from the mobile app or Chrome extension.

KEY FEATURES:

• Unlimited Keywords and Domains – Fat Rank permits tracking an unlimited number of keywords for any website, helping users surpass their competitors.
• Graph Visualization – This feature shows how your website’s rankings fluctuate over time through clear graph displays.
• Downloadable Reports – Users can receive comprehensive analytical reports in both CSV and PDF formats for in-depth insights and sharing purposes.
• Unlimited Monitoring – Keep tabs on as many keywords and domains as necessary, with easy export options for reports.

PRICING:

Free of charge.

USED FOR:

• Conducting competitor keyword research
• Generating quick ranking reports
• Checking multiple keywords efficiently

CONS:

• Only one keyword can be checked at a time
• Previous keyword data cannot be saved within the tool

24. Siteliner.



Unlike many other SEO tools, Siteliner focuses on website analysis without extra features. Despite this, it remains a robust platform for website owners to identify issues such as broken links, duplicate content, and more. This helps in enhancing website quality and improving search engine rankings. The tool’s main advantage is its ability to scan up to 500 pages at a time, providing detailed reports on each page’s performance. It also analyzes backlinks to assess page authority, providing insights into how pages are linked across your website. Reports can be downloaded for thorough review, supporting overall site optimization efforts.

KEY FEATURES:

• Duplicate Content Detection – Assesses content duplication across your site by scanning up to 500 pages simultaneously. It helps locate repetitive content easily.
• Page Authority – Evaluates the strength of pages based on backlink analysis to determine their power in search rankings.
• Broken Links – Checks for and identifies broken or outdated links on your website to improve user experience and SEO.
• Detailed Reports – Provides comprehensive page-by-page analysis and optional XML sitemaps for better site structure understanding.
• Performance Reports – Enables users to download precise reports that showcase your website’s overall health and issues needing attention.

PRICING:

Siteliner offers a free plan that allows analysis of up to 250 pages each month. For larger needs, the premium version costs 1 cent per page and can analyze up to 25,000 pages per month.

USED FOR:

• Identifying duplicate content
• Detecting broken links
• Enhancing site authority and performance

CONS:

• Only supports internal website analysis

25. Screaming Frog SEO Spider.



Screaming Frog is a top-tier SEO tool designed for quick and comprehensive website audits. You simply input your site’s URL, and the tool starts crawling, detecting issues such as broken links, missing tags, duplicate content, and more. Few errors can escape the thorough analysis provided by Screaming Frog.

KEY FEATURES:

• Audit Redirects – Identifies both temporary and permanent redirect chains efficiently.
• Duplicate Content – Finds identical content, URLs, and other repetitive elements.
• XML Sitemaps – Enables quick creation of XML sitemaps with advanced URL configuration options.
• Analyze Metadata – Checks your metadata and page titles to ensure they are of appropriate length and optimization.
• Robots.txt – Facilitates auditing your robots.txt file and highlights potential issues.

PRICING:

Screaming Frog offers a free version, allowing you to crawl up to 500 URLs. For more extensive analysis, the paid version is available at an annual fee of £149.

USED FOR:

• Extracting data with XPath queries.
• Crawling JavaScript-based websites.
• Identifying duplicate content issues across sites.

CONS:

• No API support available.
• The free version has limited features compared to the full version.

26. Seed Keywords



Seed Keywords is a powerful tool that helps website owners, bloggers, and influencers discover the most impactful keywords to improve search engine rankings. Users can generate tailored search scenarios for specific queries to find the best keywords for their niche or content.

**How it works:** First, you craft a scenario by posing a question related to your niche. For example, “If you have a faulty PC and need to fix it, what would you search for?” The tool then provides you with a unique URL to share widely within your field. As people respond to that query, you collect a vast array of real-world search terms from actual users, giving you valuable keyword ideas.

KEY FEATURES:

• Create a Scenario – Generates unique URLs based on custom scenarios tailored for your website’s needs.
• Seed Keywords – Offers various seed keywords at no cost to jumpstart your keyword research.

PRICING:

There are no charges involved—this tool is completely free with no hidden fees.

USED FOR:

• Creating scenario-based data collection to understand user interests.
• Discovering keyword ideas directly from how real users search online.

CONS:

• Keyword results may sometimes be inaccurate or inconsistent.

27. Mangools.



If you’re seeking a comprehensive SEO tool that fits a smaller budget, Mangools provides a solid solution. It includes five specialized tools designed for keyword research, SERP analysis, rank tracking, on-page SEO, and link monitoring. Unlike many other SEO suites, Mangools keeps things simple by avoiding unnecessary features that you’re unlikely to use, making it user-friendly and straightforward.

Key features include KWFinder, which helps identify the most relevant keywords for your content; SERPChecker, allowing you to see search engine rankings locally and on mobile; SERPWatcher, for tracking how your keywords perform over time; LinkMiner, which analyzes competitors’ backlinks to find new linking opportunities; and SiteProfiler, giving insights into competitors’ website strategies.

Pricing is flexible, with three main plans tailored for different business sizes. There’s a 48-hour money-back guarantee along with a 10-day free trial. The Basic plan starts at $29.90 per month, the Premium at $39.90, and the Agency plan at $79.90. Mangools is primarily used for tracking keywords, analyzing competitors, managing backlinks, and localizing SEO efforts.

However, it does have some limitations. The platform does not provide a dedicated dashboard for clients, which can be a drawback for agencies managing multiple accounts. Also, its database isn’t as extensive as some of the leading SEO tools, which might impact the depth of data available for large-scale analysis.

What are SEO tools? These are software applications designed to help website owners enhance their visibility on search engines like Google. They frequently assist with tasks such as keyword research, backlink analysis, on-page optimization, ranking tracking, and technical SEO improvements.

Most SEO tools are provided as cloud-based SaaS solutions, accessible via subscription. As Google’s algorithms continue to evolve, having a diverse set of SEO tools is crucial for staying ahead. For example, new websites might use Ahrefs for initial keyword discovery, SurferSEO for on-page and semantic analysis, and SEMrush for technical website audits.

Top On-Page SEO Factors

Optimizing your website for search engines involves several important on-page elements. These include:

The title tag, which should include relevant keywords and be concise yet descriptive, directly signals the page’s topic to search engines. The meta description provides a brief summary appearing in search results, encouraging users to click by including pertinent keywords and a compelling call to action. Headings (H1, H2, etc.) help organize content and improve readability, so include relevant keywords naturally within these elements.

Other Considerations

Additional on-page factors include image alt text—descriptive tags that not only improve accessibility for users with visual impairments but also help search engines understand your images. Properly optimized alt tags can contribute positively to your SEO by making your images more findable and improving overall site relevance.

• Internal Linking – Connecting other pages within your website is a powerful strategy to distribute page authority across your domain and enhance user engagement. It’s important to link to relevant content using clear and descriptive anchor text instead of generic phrases like “click here” to improve navigation and SEO.



• Page Speed – The loading time of your website is crucial for keeping visitors engaged and encouraging repeat visits. Improve this by optimizing image sizes, minimizing the use of unnecessary plugins and ads, implementing caching solutions, utilizing content delivery networks, and considering advanced options like Google AMP or Progressive Web Apps if suitable.



• Mobile Optimization – As most users access websites via mobile devices today, ensuring your site is fully responsive is essential. This includes designing for various screen sizes, making buttons and links easy to tap, and ensuring images adapt properly across devices. Mobile-friendly websites enhance user experience and improve search rankings.

By improving these SEO elements, you can significantly boost your website’s visibility and ranking in search engine results.

Content and Linking Strategies in SEO

At the core of effective SEO is quality content. Without valuable and relevant content, your website won’t achieve high rankings since search engines prioritize content that aligns with what users are searching for. Having an exceptional website is great, but if nobody is searching for your niche, your chances of ranking are slim. This makes keyword research vital—you need to understand what potential visitors are looking for and tailor your content to those specific keywords. Alongside producing compelling content, earning high-quality backlinks is equally important. Backlinks, which are links from other reputable websites pointing to your site, serve as a trust signal to Google regarding your site’s authority and relevance. The more authoritative backlinks you secure, the better your chances of climbing search engine rankings. This is why link building is a cornerstone of SEO. You should actively seek out high-authority websites to link to your pages through methods like guest blogging, broken link building, or the skyscraper technique. Utilizing the right SEO tools can greatly ease these tasks—they assist with keyword research, SERP analysis, rank tracking, and backlink monitoring, making your SEO efforts more effective and organized.

Frequently Asked Questions about SEO Tools

How long does SEO usually take?

Achieving noticeable results in SEO generally takes between three to six months. If you’re just starting a new blog or website, the process might take longer due to indexing times, especially if your site has a low domain authority. For example, it took me about eight months to reach 100,000 monthly visitors. Once your site gains authority, new content can be indexed faster; I can publish a new page today and see it appear on the second or third page of Google within the same day. Overall, treating each blog post as a long-term investment and updating your content regularly can steadily improve your search rankings.

What are the best free SEO tools available?

While many free SEO tools lack some advanced features found in paid options, they can still be valuable for monitoring your SEO progress and conducting keyword research. Some popular free tools include Google Keyword Planner, Moz Link Explorer, Google Trends, Google Analytics, Google Search Console, Keyword Hero, and Screaming Frog. These tools can provide insights and data that help guide your SEO strategy without requiring a financial commitment.

Can I handle my SEO myself?

Yes, if you’re familiar with SEO techniques and strategies, you can manage your own SEO. I personally handle the SEO for my blog, which I launched last year, and now it attracts around 300,000 monthly visitors. To do your own SEO, start by reading industry blogs and taking online courses to build your knowledge. Understand your target audience, perform keyword research to identify valuable topics, and produce content optimized for SEO. Building domain authority through backlinks via guest posts and outreach is also crucial. Finally, learn how to use tools like Google Analytics to monitor your traffic and track progress.

What should I budget for SEO?

If you plan to hire SEO professionals, rates typically range from $75 to $150 per hour, which translates to about $750 to $1,500 per month. Larger projects or complex campaigns handled by high-end agencies can cost up to $20,000 monthly. Many SEO tools are either free or cost approximately $99 per month. To determine an appropriate budget, calculate your expected return on investment (ROI) based on your website’s performance and niche. This helps ensure your spending aligns with your growth goals.

Is SEO a difficult skill to master?

Yes, SEO can be quite challenging because it spans multiple disciplines, including keyword research, content marketing, technical SEO, and link building, all while search engine algorithms evolve constantly. Success in SEO requires building domain authority through backlinks, creating content that ranks well, and understanding how to use tools and metrics effectively. Becoming proficient involves ongoing learning and adapting to algorithm updates, but with dedication, it’s definitely achievable.

Final Thoughts

Leveraging top SEO tools can significantly boost your keyword research efforts and improve your search engine rankings quickly. When selecting a tool, carefully evaluate the features you need versus the cost, ensuring it fits your specific goals. Whether you’re running a blog, managing a SaaS platform, or operating a local business, SEO tools are essential to compete effectively on search engines. Most of these tools offer free trials, allowing you to test their capabilities before committing long-term. Which SEO tools do you rely on? Feel free to share your favorites in the comments below.

Additional Resources at StepThroughThePortal.com: If you’re just starting out, check out my comprehensive guide on how to start a blog this year. For those ready to monetize their traffic, browse my reviews of the top 105 affiliate programs. To advance your SEO skills further, explore my post on using AI in SEO tools to gain a competitive edge.