Top 9 Email Marketing Tools to Watch in 2025: The Ultimate Alternatives to Constant Contact

Understanding Constant Contact

Advantages of Using Constant Contact

• High delivery rates ensure your emails reach inboxes
• Intuitive drag-and-drop email editor
• A broad selection of customizable email templates for free
• Specialized tools for surveys and event management
• Included website building features
• Over 500 integrations across various industries

Drawbacks to Consider

• Automation is limited mainly to autoresponders, with minimal A/B testing (subject lines only)
• Contact management capabilities are basic
• No RSS email sending functions
• Reporting features are simple, showing only fundamental email metrics
• Registration forms and landing pages tend to be basic and difficult to customize
• The pricing can be steep relative to the features offered

The Top Alternatives to Constant Contact

1. HubSpot Email Marketing

HubSpot vs Constant Contact: feature comparison

• Automation: While Constant Contact offers basic autoresponder sequences, HubSpot provides advanced automation that goes beyond email, allowing you to create complex workflows triggered by customer actions or specific data from your CRM. You can customize these workflows or use pre-made templates, managing not just email campaigns but also internal processes like lead scoring and team management.
• Personalization: HubSpot’s CRM adds significant value by collecting detailed visitor and contact data, enabling highly personalized emails at scale. Unlike Constant Contact, which offers simple personalization tags, HubSpot’s CRM captures interaction history and deeper insights to tailor your messaging effectively.
• Beyond Email: The free HubSpot plan includes a wide array of tools, such as forms, landing pages, CRM, marketing automation, and even ad management, live chat, chatbot creation, and customer support ticketing. All these tools integrate seamlessly with the email marketing features, offering a comprehensive platform for business growth—all at no cost.When upgrading to paid plans, you gain access to more features that help grow your business, such as content strategy tools, SEO optimization, and social media management. Besides email capabilities, Constant Contact offers a website builder and ad creation tools; however, HubSpot generally provides broader value overall.Heading: HubSpot vs Constant Contact: Pricing
  – Constant Contact does not offer a free plan, which might discourage new users hesitant to commit financially. In contrast, HubSpot’s free plan allows unlimited subscribers and up to 2,000 email sends each month. It includes essential CRM features, forms, popups, live chat, chatbots, and ticketing at no cost.
  – For paid options, Constant Contact provides two plans: the Email plan at $20/month and the Email Plus plan at $45/month. Both include unlimited sends for up to 500 contacts, with prices increasing as your contact list grows. The $20 plan offers signup forms, while popups are available on the $45 plan. HubSpot’s paid plans start at $50/month and include advanced automation, personalized content, and optimization tools, with pricing based on contact tiers—starting with 1,000 free contacts and charging for additional thousands.
  – Generally, HubSpot is more affordable for small startups or users with fewer contacts. As your subscriber base expands, HubSpot’s costs rise, but the additional features can significantly support business growth.

  Get started with HubSpot Email Marketing.

  Heading: Moosend
  Moosend is an all-in-one marketing platform offering tools to expand your business, especially suited for ecommerce and travel companies. It includes advanced email automation, a rich library of prebuilt workflows suitable for online stores—such as cart abandonment follow-ups and order reminders—and extensive personalization options. For example, if you operate a clothing store, you can tailor recommendations based on your customers’ local weather, showing warm clothing in winter and swimwear in summer. Moosend also offers a pay-as-you-go pricing model called “credits,” allowing flexibility by paying only for what you use on a one-time basis instead of committing to a monthly plan.

  Heading: Moosend vs Constant Contact: Features
  – Automation: Moosend exceeds Constant Contact with more sophisticated workflows and triggers, including customer behavior like product views or subscription updates, making it easier to automate targeted emails.
  – Personalization: While Constant Contact allows basic tag-based personalization, Moosend’s capabilities are more detailed. You can customize content based on weather, customer preferences, or purchase history, increasing relevance and engagement.
  – Pay as you go: Moosend offers a ‘credits’ system—pay only for the features you need without a fixed subscription—ideal for businesses with fluctuating email needs.

  Heading: Moosend vs Constant Contact: Pricing
  – Moosend provides a free plan that allows unlimited non-transactional emails to up to 1,000 contacts, including forms, automation, tracking, and reporting.
  – Most features exclusive to higher-tier plans on Constant Contact, such as the Email Plus plan at $45, are included in Moosend’s free tier.
  – Paid plans start at $10/month with access to landing pages, custom reports, and enhanced support. Over time, Moosend tends to be much cheaper than Constant Contact, although costs increase with the number of contacts.

  Get started with Moosend.

  Heading: SendinBlue
  Both SendinBlue and Constant Contact are user-friendly platforms suitable for beginners. However, SendinBlue also offers more advanced features that appeal to experienced marketers looking for a comprehensive toolset.

  

  Comparison of Sendinblue and Constant Contact: Features

  • Automation features: While Constant Contact provides a welcome series and some automated workflows on their higher-tier plans, it offers fewer automation options overall compared to Sendinblue. Sendinblue includes automation capabilities on its free plan, supporting workflows with if/then/else logic, dynamic segmentation, automated lead scoring, database automation, abandoned cart recovery (Shopify integration only), on-page event tracking, SMS automation, and CRM lead attribution. Both platforms support autoresponders, but Sendinblue’s automation features are more extensive.
  • Optimization tools: Constant Contact allows testing of email subject lines through A/B testing, whereas Sendinblue offers the additional option to also A/B test email content. Sendinblue additionally provides send time optimization, a feature that Constant Contact lacks.
  • Additional marketing tools: Sendinblue acts as a comprehensive marketing platform, offering a variety of tools to attract and grow your customer base. Both platforms include landing page builders and Facebook advertising options, but Sendinblue further offers a sales CRM, retargeting ads, live chat, and SMS marketing, making it a more versatile all-in-one marketing solution.

  Pricing comparison: Sendinblue vs Constant Contact

  • Sendinblue’s free plan allows sending up to 9,000 emails each month (or 300 daily). It includes a mobile-friendly email creator, email templates, SMS marketing, full CRM features, transactional emails, basic automation, and reporting tools.
  • Pricing structure: Sendinblue charges based on the number of emails sent, not the number of contacts stored. This means you can have an unlimited number of subscribers across all plans. In contrast, Constant Contact charges per stored contact, which can become costly for growing businesses with expanding subscriber lists.
  • Paid plans for Sendinblue start at $25 per month. Higher-tier plans at $39/month and $66/month unlock advanced features like removal of Sendinblue branding, A/B testing, detailed reports, landing pages, automation, and Facebook ads, providing more tools for serious marketers.

  Start your journey with Sendinblue.

  4. Omnisend

  Omnisend is another top email marketing tool favored by online retailers due to its e-commerce features and budget-friendly plans. The platform integrates various tools tailored for online stores to boost sales and engagement.

  

  Omnisend vs Constant Contact: features

  • Automation capabilities: Constant Contact provides limited personalization and automation options. Omnisend offers pre-built automation templates for cart abandonment and new customer welcome sequences. It also allows cross-selling by recommending products based on past purchases. Each template is customizable to match your customer journey.
  • Forms and customization: Constant Contact lacks custom field options but allows branding of forms. Omnisend features a broad range of customizable forms, including popups, embedded forms, and even gamified options like a wheel of fortune, enhancing user engagement.
  • Analytics and reporting: Constant Contact provides basic metrics such as open and click rates. Omnisend, focused on e-commerce, offers detailed reports on automation workflows, tracking sales performance, ROI, and cross-channel revenue attribution to help optimize marketing efforts.

  Omnisend vs Constant Contact: pricing

  • Omnisend’s free plan includes sending up to 15,000 emails monthly (or 2,000 daily), website tracking, signup forms, exit-intent popups, landing pages, discount codes, product display blocks, and more tailored for e-commerce.
  • Many features available for free in Omnisend, like ecommerce marketing tools and landing pages, are also included in Constant Contact’s Email plan starting at $20/month. For customizable popups and coupons, the higher-tier Email Plus plan at $45/month is required.
  • Paid plans for services similar to MailerLite start from $16/month, offering automation, SMS marketing, advanced segmentation, unlimited forms, Facebook integrations, and priority support to elevate your marketing efforts.

  Start your email marketing journey with Omnisend.

  Omnisend.

  5. ConvertKit

  ConvertKit is a solid alternative to Constant Contact for bloggers, YouTube creators, freelancers, and affiliate marketers. The platform was designed with content creators primarily in mind.

  

  ConvertKit vs Constant Contact: feature comparison

  • Automation: ConvertKit offers more sophisticated email automation options. While Constant Contact’s automation is largely limited to autoresponders and drip campaigns, ConvertKit allows you to create complex workflows based on “if this, then that” logic. You can merge multiple drip sequences into a single automation and assign tags to subscribers depending on their interests, enabling more targeted marketing campaigns.
  • Email builder and templates: Constant Contact provides a broader selection of email templates. ConvertKit, on the other hand, offers more minimalistic templates geared toward simple, distraction-free emails. Constant Contact features a drag-and-drop editor to customize templates, whereas ConvertKit uses a rich text editor, so your choice may depend on your preferred editing style.
  • Forms: ConvertKit allows you to easily create various forms tailored for content creators — including offer forms, newsletter signups, and blog category subscription forms. The setup process is straightforward, and you can configure automatic confirmation emails for new subscribers.

  You can learn more about how ConvertKit compares to Mailchimp for additional insights into this platform.

  ConvertKit vs Constant Contact: pricing

  • ConvertKit provides a free plan that supports email communication with up to 1,000 subscribers. It includes unlimited landing pages, customizable forms, custom domains, and subscriber tagging features.
  • Premium features such as automation sequences are only available on paid plans, starting at $29 per month, with prices increasing based on your subscriber count.
  • While Constant Contact does not have a free tier, its most affordable paid plan starts at $20 per month. This plan includes landing pages, signup forms, and custom domains. However, ConvertKit’s $29 plan generally offers more value, especially in automation capabilities, compared to Constant Contact’s higher-tier plans.

  Start using ConvertKit today.

  6. MailerLite

  MailerLite has recently gained popularity as an affordable alternative to Constant Contact, especially suited for small businesses and content creators seeking budget-friendly email marketing solutions.

  

  MailerLite vs Constant Contact: features

  • Automation: Similar to other platforms in this list, MailerLite surpasses Constant Contact when it comes to automation. Its workflow builder is simple yet effective, supporting triggers like form submissions, email clicks, and cart abandonment.
  • Email builder and templates: Both MailerLite and Constant Contact offer intuitive drag-and-drop editors and HTML customization options. Both platforms support inserting surveys into emails and conducting ecommerce campaigns. However, Constant Contact provides a wider range of ready-to-use templates.
  • RSS email campaigns: MailerLite’s RSS-to-email feature automatically updates your latest blog posts into email newsletters and is available even on the free plan. Constant Contact also offers this feature, providing a convenient way to keep subscribers engaged with your latest content.

  Contact surprisingly lacks this feature.

  MailerLite vs Constant Contact: Pricing

  MailerLite offers a free plan that provides the choice between a drag-and-drop email editor or a rich text editor, but it does not include access to newsletter templates. This free tier supports up to 1,000 subscribers and allows sending 12,000 emails each month. It also includes essential features such as landing pages, signup forms, popups, an unsubscribe page builder, email automation, RSS campaigns, A/B testing, campaign reports, and surveys. To access similar features, you would need to upgrade to Constant Contact’s Email Plus plan, which starts at $45 per month.

  Paid plans for MailerLite begin at $10 per month, with costs increasing beyond 1,000 subscribers. These plans grant access to the custom HTML editor, newsletter templates, custom domains, promotional popups often used in ecommerce, resend options for unopened emails, delivery timing optimization based on time zones, dedicated IP addresses, and more advanced tracking features.

  Get started with MailerLite.

  ActiveCampaign vs Constant Contact: Features

  ActiveCampaign is a comprehensive growth platform that integrates marketing, sales, and customer service tools, making it an excellent choice for experienced marketers looking to deploy advanced automation. Unlike Constant Contact, which primarily offers basic email features, ActiveCampaign allows A/B testing not only for subject lines and email content but also for entire automation workflows, supporting up to five variations simultaneously. This makes testing and refining your marketing automations much more versatile.

  While Constant Contact’s automation capabilities are fairly simple and can become limiting as your needs grow, ActiveCampaign uses triggers and actions alongside site and event tracking to create highly sophisticated automations. These triggers include actions such as new subscriptions, unsubscribes, form submissions, email forwarding, replies, cart abandonment, and more. Additionally, ActiveCampaign includes a built-in CRM that can be integrated with its automation tools to help boost sales efficiency.

  In terms of analytics and reporting, Constant Contact provides standard metrics like open rates, click-through rates, bounce rates, and unsubscribes, with the ability to compare up to five campaigns. Conversely, ActiveCampaign’s reporting system is more comprehensive, divided into categories such as campaigns, automation, goals, contacts, and chats, with each offering detailed subreports for deeper insights.

  ActiveCampaign vs Constant Contact: Pricing

  ActiveCampaign does not offer a free plan, but its lowest-tier paid plan begins at $9 per month, which is notably cheaper than Constant Contact’s starting price of $20 monthly. The Lite plan from ActiveCampaign includes features like unlimited email sends to 500 subscribers, automation, and unlimited forms and autoresponders—providing more value than Constant Contact’s basic email plan.

  At $20 per month, Constant Contact’s email plan also permits unlimited emails to 500 subscribers but lacks forms and only allows re-sending campaigns to non-openers. As you move to higher tiers, ActiveCampaign’s plans start at $49 monthly and add advanced features like Facebook custom audiences, integrations, and SMS marketing. More sophisticated automation, including machine learning options, begins at $149 per month. Pricing varies depending on your total subscriber count.

  Get started with ActiveCampaign.

  GetResponse vs Constant Contact: Overview

  GetResponse is another strong alternative, especially for publishers, ecommerce businesses, bloggers, and startups.

  GetResponse vs Constant Contact: Key Features

  • Automation Capabilities: GetResponse allows you to set up two main types of automated messages: time-triggered messages, such as birthday wishes, and action-triggered messages, based on user interactions. It also automates tasks like tagging and scoring contacts, moving them between lists, and integrates these workflows with signup forms, landing pages, emails, online payments, and webinars. In contrast, Constant Contact offers more limited automation options, mainly autoresponders and resending emails to non-openers, even on its most premium plan.
  • Email Creation and Templates: GetResponse provides tools for A/B testing your email content, subject lines, form fields, and scheduling times. Meanwhile, Constant Contact only supports testing subject lines. GetResponse boasts over 200 customizable email templates and more than 5,000 free stock images, whereas Constant Contact offers around 100 templates and fewer free images. Additionally, GetResponse includes spam testing to check emails against spam triggers, a feature not available in Constant Contact. It also supports creating newsletters via RSS feeds.
  • Analytics and Reporting: Both platforms provide standard reports, but GetResponse enhances this with real-time email activity tracking and a geolocation map, showing where your subscribers are located worldwide when they open and click your emails.

  Pricing Comparison: GetResponse vs Constant Contact

  • Both platforms operate on paid subscription models, with pricing based on the size of your contact list. GetResponse does not offer a free plan, but it is generally more affordable starting at $15 per month for up to 1,000 contacts. This plan includes full access to email marketing, landing pages, forms, and some automation features, surpassing what Constant Contact’s higher-tier plans provide.
  • The more advanced plans from GetResponse start at $49 per month, unlocking features like advanced automation, abandoned cart recovery, and integrated webinar tools.

  To try out GetResponse, visit GetResponse.

  Mailchimp

  Mailchimp offers a free plan and is a popular alternative to Constant Contact, especially for small and medium-sized businesses seeking a versatile set of marketing tools to grow their reach.

  

  Mailchimp vs Constant Contact: Key Features

  • Automation: Constant Contact provides straightforward autoresponders and basic personalization options. Mailchimp, however, enables personalized product recommendations, follow-ups based on purchase history, and automation triggers linked to subscriber interactions, offering more nuanced engagement options.
  • Form Building: Both services include form creation tools, but Mailchimp’s forms are more customizable with additional fields that directly feed data into your CRM. It also allows generating QR codes that link directly to your forms. Constant Contact’s forms are more basic, with standard fields, requiring third-party apps for QR code linking.
  • Analytics and Reporting: Constant Contact reports cover basic metrics like open rates, clicks, and forwards, while Mailchimp offers more detailed insights, including click maps and advanced analytics to better understand user engagement.

  Pricing Overview: Mailchimp vs Constant Contact

  • Mailchimp’s pricing structure is more flexible, offering a free tier, two affordable paid plans, and a premium option. The free plan allows sending up to 12,000 emails monthly to 2,000 subscribers, including basic segmentation, automation, and templates. Similar features are only available on Constant Contact’s $45/month plan.
  • The paid plans of Mailchimp, priced at $9.99 and $14.99 per month for Essentials and Standard respectively, unlock advanced CRM features, automation, and higher sending limits. The Premium plan, aimed at larger teams and extensive testing capabilities, starts at $299 per month.

  Explore Mailchimp at Mailchimp’s website.

  Summary

  Bonus: If you are already using Mailchimp but want to consider better or more affordable options, check out this list of top Mailchimp alternatives.

  Constant Contact is suitable for basic email campaigns and offers many customer support options. However, it lacks some advanced marketing automation and detailed analytics that more sophisticated tools provide. For a more powerful platform with extensive automation, personalization, and scalability, consider options like HubSpot or ActiveCampaign.