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Offering virtual tours is an effective method to showcase your business, products, or services online. As new small business ideas emerge daily, standing out from competitors has become more crucial than ever. Whether you’re giving virtual museum visits to audiences worldwide or inviting users to experience the excitement of theme park rides from their homes, the options are limitless. In professional settings, virtual tours significantly benefit the real estate industry. Using virtual tour software can elevate your business—allowing you to seamlessly showcase properties, perform virtual walkthroughs, and engage clients more effectively. You might integrate your preferred property management software to present listings, or leverage augmented reality tools to highlight additional benefits to clients who choose you as their agent. Regardless of your industry, virtual tours are now a vital part of modern business operations.
Unsure which software is best suited for your needs? Continue reading to discover some top virtual tour platforms that allow you to create immersive VR and 360-degree tours effortlessly.
What Are the Top Virtual Tour Software Options?
The following are some of the leading solutions available today to help you craft engaging virtual experiences.
1. Matterport
Overall Best for Creating Virtual Tours

Matterport stands out as the premier platform for generating detailed 3D models and virtual reality experiences. It is ideal for professionals in real estate, architecture, engineering, and marketing who want to create immersive demonstrations or showcase properties online. With Matterport, you can develop, promote, and manage your listings efficiently, helping to close more deals and accelerate leasing procedures. Their network of skilled Capture Technicians ensures a professional look for both small and large-scale environments. Additionally, the option to use smartphone capture makes it easy to produce VR content without extra hardware. You can even try out their free plan to see if it fits your needs.
Key Features:
- Choose your preferred capture method—dedicated 3D scanning hardware, software-only options, or smartphone capture.
- Build captivating 3D and VR tours that let clients explore your offerings remotely.
- Download the app for additional tools such as adding hotspots, annotations, and videos to enrich your tours.
Pricing:

The pricing options include:
- Free: $0 forever
- Starter: $9.99/month
- Pro & Business: $69/month
- Enterprise: Contact sales for a bespoke quote
2. Klapty
Ideal for Diverse Applications and Business Types

Klapty is a social platform designed for sharing virtual tours, enabling you to showcase immersive 360-degree views and experiences with potential clients, partners, or friends.
Whether you’re a real estate agent, a restaurant owner, or simply want to share your travel adventures, Klapty provides an ideal platform to do so. Creating and sharing virtual tours is straightforward and requires no technical expertise—just a few clicks. Using your smartphone or computer, capture your surroundings, and Klapty handles the rest. The possibilities for virtual reality experiences on Klapty are only limited by your imagination, making the process both easy and enjoyable. You can replace lengthy descriptions with engaging virtual tours that vividly demonstrate your offerings to prospective buyers or partners.
Key features include ease of use for beginners, quick sharing options, and the ability to create compelling tours that visually communicate what your business or project is about.
Pricing plans are simple with two options: the Pro Unlimited at $9.9 per month, and the Gold Unlimited at $39.9 per month, making it accessible for different needs and budgets.
With two pricing plans to choose from, Klapty makes it easy for you to get started:
– Pro Unlimited: $9.9 per month
– Gold Unlimited: $39.9 per month
My360 is an all-in-one platform tailored for managing VR real estate experiences from start to finish. It simplifies the process of creating impressive virtual tours without requiring technical skills or multiple tools, supporting you through every step from shooting 360 videos to building detailed 3D models. Perfect for real estate professionals, My360 allows users to produce immersive property presentations that clients can explore remotely, giving virtual tours that stand out in a competitive market.
Forget about juggling various software—My360 consolidates everything into a single user-friendly platform, making it straightforward for anyone to craft stunning VR experiences. Share your completed tours on social media instantly, or publish them on free or paid hosting platforms to reach a wider audience. Its features are designed to help real estate agents and businesses create engaging virtual content easily, keeping them ahead in the market.
Pricing is straightforward at $37 per month, billed annually, making it an affordable solution for serious virtual tour creators.
Best for integrating detailed floor plans into virtual tours, Nodalview specializes in enriching your virtual experiences with floor plan visuals.

Nodalview allows real estate agents to efficiently capture, manage, and share 360-degree images with clients and partners.
You can use your smartphone or DSLR camera to quickly take panoramic photos and instantly convert them into immersive VR experiences. If you want to attract more clients and close more deals, utilizing Nodalview is a smart choice. Its high-quality visuals enable rapid creation of panoramas, videos, and interactive property tours. Additionally, floor plans within the platform allow visitors to explore different levels of the property for a more comprehensive understanding.
Key features include the ability to give potential buyers a clear idea of what to expect before they visit in person with 360-degree images. You can also import your Matterport 3D tours for a broader virtual exploration. Creating branded, professional content becomes quick and easy, often within just 10 minutes, thanks to a user-friendly interface and minimal learning curve. Support from customer-focused experts is available if extra help is needed.
Nodalview offers three flexible subscription plans to suit different needs and budgets: Basic at €49 per month, Pro at €99 per month, and Business at €159 per month.
Pano2VR is a leading tool for delivering smooth and high-quality virtual tours. It’s ideal for transforming panoramic images and videos into engaging VR environments, whether you’re creating a single gigapixel panorama or a comprehensive tour with numerous locations. By capturing with a DSLR or GoPro, you can craft immersive experiences compatible with any modern web browser. The software offers various features, including the ability to export projects so clients can explore your tours on their devices. Its “Patch Mode” helps improve image quality before stitching, and stabilization features ensure videos and photos remain smooth and clear.
The software’s key features include the ability to publish VR tours directly to Google Street View for public exploration, create interactive popups with images and text, and modify projections during viewing to craft unique visual effects. You can also add directional sound for a captivating experience. An integrated web server simplifies embedding your virtual tours on any website. Pricing is available in two tiers: Pano2VR 6 Lite, costing €149 for a single license (with additional licenses at €100 each), and Pano2VR 6 Pro, priced at €399 per license with additional licenses at €300 each.
3D Vista is designed for those who want to integrate hotspots and quizzes into their virtual environments. If your focus is e-learning or training tours, 3D Vista is particularly suitable. It enables the creation of interactive 3D models and immersive virtual tours that enhance learning and engagement. Whether you aim to include clickable hotspots, quizzes, or other interactive elements, this platform provides the tools needed to develop rich, engaging content for education, corporate training, or other specialized applications.Virtual tours are an effective way to educate people about various products and services.
You can also utilize 3D Vista to develop diverse content like 360-degree photos, videos, and fly-through animations.
Enhance your virtual tours with a rich selection of tools and templates from 3D Vista, turning them into engaging learning experiences. Adding hotspots for discovery and quizzes helps users gain deeper insights into your offerings.
Integrating 3D Vista with a learning management system can transform your employee training programs, allowing you to simulate scenarios, assess knowledge, and monitor progress seamlessly.
Key features include incorporating gamification to make learning enjoyable, creating conditional actions to tailor the tour experience, managing all your tours centrally within one account, and sharing projects with the community for inspiration.
Pricing for 3D Vista is straightforward, with a single one-time fee of $499, eliminating concerns about ongoing costs.
Concept3D specializes in creating interactive 3D maps. Ideal for bringing your environment to life with realistic renders and animations, it offers tools to produce diverse 3D content from product visuals to real estate walkthroughs.
You can craft interactive maps and models for your website or presentations. Leveraging high-quality 3D renderings, you can impress customers and better meet their needs without needing advanced design skills. Because each space is unique, Concept3D allows you to customize environments and control lighting for authenticity.
Its key features include developing interactive experiences through 3D maps and virtual tours, integrating real-time data into the environment, and assisting in space planning and design.
Pricing options range from free for basic plans to customized quotes for advanced features, with detailed plans available on their website.
Other notable virtual tour software includes Kuula, Cloudpano, RTV, Virtual Tour Pro, and 3Dvista Virtual Tour, each offering unique features for various needs.
Virtual tour software enables users to create virtual representations of physical environments. These tours can be accessed via computers or mobile devices, allowing viewers to navigate spaces as if they were physically there. Most tools also support 360-degree images and videos, providing an immersive experience.
The technology works by constructing virtual models of real-world locations, giving users the ability to explore these spaces interactively. Adding 360-degree media enhances immersion, making virtual tours a versatile solution for real estate, tourism, education, and training applications.Virtual reality enthusiasts seeking an enhanced experience can benefit from VR headsets, which provide a next-level immersive journey. These headsets are most effective when used with specially designed 360-degree virtual tours created explicitly for VR compatibility. When viewing these videos, users can look around in all directions, offering a more lifelike sense of being inside the space. Many virtual tour software solutions also support the creation of unlimited tours with interactive hotspots and quizzes, adding layers of engagement and customization.
Why do real estate professionals find virtual tours so valuable? They serve as an excellent tool for showcasing properties to prospective buyers. Agents can present both the interior and exterior of a property, along with the surrounding neighborhood, making it easier for clients to visualize themselves in the space. This comprehensive display makes virtual tours a powerful resource for property marketing.
Virtual tour software that offers cost-effective online presentations comes packed with various features. Let’s explore some of these key functionalities.
One standout feature is Real Tour Vision, which facilitates highly realistic virtual tours by allowing users to import photos or videos to craft a tour. It’s also possible to develop detailed 3D models from scratch, enabling the creation of unique and tailored virtual experiences suited to specific needs.
Another valuable feature is virtual staging, where furniture and decor are digitally added to empty rooms. This helps potential buyers gain a sense of how they might decorate the space, inspiring their imagination as they explore the property virtually.
Many virtual tour programs include Leap Motion technology, allowing users to navigate tours using simple hand gestures. This interactive control creates a more engaging and immersive experience, especially beneficial for real estate clients who want to feel more connected to the property.
Creating multiple tours is straightforward with the right software; users can generate unlimited virtual walkthroughs without any programming expertise. This flexibility enables agents to prepare different versions tailored to various client preferences and expectations.
360-degree viewing is a core feature, offering the ability to look around a property in all directions for a highly realistic visual experience. Additionally, instant access to tours is a common attribute—meaning you can begin creating and sharing your virtual tours immediately, without delays.
Cloud-based platforms are also popular, granting users the ability to access and present virtual tours from any device connected to the internet—perfect for on-the-go use. Customer support is another crucial aspect; since virtual tour technology is still relatively new, many providers offer extensive support through tutorials, FAQs, and direct assistance—sometimes via dedicated mobile apps—to help users maximize their experience.
Frequently Asked Questions about virtual tour software include its common functionalities, such as drag-and-drop interfaces, hotspots, quizzes, 360-degree views, and cloud storage. These programs are compatible with mobile devices, ensuring you can access your tours wherever you are.
Virtual tour software is highly applicable in business contexts, especially for real estate agents seeking innovative ways to showcase properties and attract clients. Features like lead generation tools, website integration, and customer support make these solutions a practical choice for commercial use.
Creating virtual tours doesn’t require professional photography, as many programs support capturing images with standard smartphones, and some even use specific cameras like Ricoh Theta or Insta360 for enhanced quality. The dollhouse view feature offers a 3D overview of the property, allowing users to see it from multiple angles for a more immersive experience.
No, professional photographers are not necessary for creating virtual tours. Most software includes tools that enable users to build compelling tours without prior photo or video expertise, and branding options like plug-ins allow you to customize your tours’ appearance easily.
In summary, virtual tour software is a must-have for real estate professionals aiming to impress clients and stay ahead of the competition. It delivers engaging and memorable experiences by showcasing homes, businesses, and attractions virtually. The top options currently include Matterport for overall quality, Klapty for diverse use cases, and My360 for all-in-one functionality.
What are your thoughts on virtual tours? Do you plan to incorporate this technology into your business? Let us know in the comments. For further insights, explore additional resources such as virtual conference platforms and top video conferencing tools available on StepThroughThePortal.com, to help you stay at the forefront of virtual entertainment and communication.
 
