Top 13 Survey Solutions to Elevate Your Business in 2025 (Free & Premium Options)

In today’s world, conducting effective market research has become more vital than ever, especially as advertising expenses continue to rise. Online survey tools provide numerous benefits for online businesses, bloggers, SaaS providers, and eCommerce platforms. These include gathering product feedback, conducting market and academic studies, generating new content ideas through surveys, collecting customer insights to improve SaaS products, and assessing employee satisfaction levels.

In this article, I’ve ranked and reviewed the top survey software solutions, focusing on features like usability, analytical capabilities, depth of data collection, customer support, pricing, and overall effectiveness. Let’s dive in.

What is the Best Survey Software?

Below are my selections for the best survey tools available today.

1. QuestionPro.
The top overall choice for survey software at $99 per month. QuestionPro offers a comprehensive platform suitable for individuals and large corporations. It features an intuitive web-based interface with ready-made survey templates that can be easily customized to match your branding and boost engagement. It excels in collecting large amounts of data swiftly, allowing for precise decision-making, and provides tools like NPS to evaluate customer experience. The platform’s response analysis dashboard is user-friendly, and sharing insights with colleagues is straightforward.

Key features include a vast library of pre-designed surveys, scalable data collection, customer experience tools, and robust analytical dashboards. Support is highly rated, available 24/7 via email and chat, with dedicated technical and customer success teams depending on your plan. Pricing plans include a free option with limited features, an advanced plan at $99/month, and custom enterprise solutions.

This software stands out for its versatility, ease of use, and extensive question types—including hundreds of ready-made surveys—that enable seamless data export in multiple formats and easy integration with systems like Salesforce and Marketo.Try QuestionPro for free.

Ideal for users seeking simplicity ($99 per month)

SurveySparrow is a versatile survey platform suitable for individuals, small teams, and large organizations. It features a straightforward online interface that allows users to craft surveys and distribute them swiftly. It’s particularly effective for engaging audiences through quick polls to learn more about your customers. The more questions you ask, the better your chances of gathering meaningful insights, and SurveySparrow makes it easy to obtain prompt feedback on nearly any survey. Its user-friendly design ensures no steep learning curve, providing live feedback on responses as they come in. Additionally, you can incorporate multimedia like images into your surveys to enrich the interaction.

They offer four main plans, each with a 14-day free trial:

Start your journey with SurveySparrow.

Great for creating beautiful, mobile-friendly surveys ($33 per month).

This platform specializes in designing visually appealing surveys that look great on any device, including smartphones and tablets. The interface is simple and efficient, loading quickly regardless of device. Real-time analytics allow you to see responses as they come in, enabling immediate interaction with data through filtering, searching, sorting, exporting, or creating stunning visual reports. SurveyLegend makes professional, beautiful surveys accessible and easy to manage on any device.Here’s a clear, simplified rewrite of your content in HTML format, maintaining the structure and headers while improving readability:

The four main plans offered by SurveyLegend are:

Ideal for flexible question formats ($25/month)

SurveyMonkey is a globally popular survey platform known for its ease of use. It simplifies the process of creating, designing, and collecting survey data. You can include up to 15 questions per survey, with options like open comments, sliders, and multiple-choice questions. Additionally, you can incorporate questions created by experts to enhance survey quality. The platform offers over 230 ready-made templates tailored to various needs such as customer satisfaction, healthcare, employee feedback, and more. These templates suit both beginners and experienced users, with customization options for design, colors, fonts, and branding.

The versatility of sharing options is especially useful. You can export your survey data in various formats like CSV, XLS, PDF, PowerPoint, or SPSS. Additionally, you can present your results visually with charts and graphs for clearer communication.

SurveyMonkey simplifies the process with a straightforward workflow: start by creating surveys and polls targeted at your audience, then distribute them through social media, email, mobile links, and other channels. Once feedback is collected, you can analyze the data using a suite of analytical tools, integrate the results with third-party applications, and make informed decisions for your business based on the insights gathered.

Key features include a large library of pre-made questions, with an AI-powered engine suggesting relevant options based on your content and brand. The platform offers robust data reporting tools that generate graphical charts and detailed reports, with options to customize the presentation of data to suit your needs. Support is readily available, with 24/7 assistance via email, typically responding within an hour. Integration with hundreds of apps makes data collection seamless, and advanced features like logic branching, skip logic, personalized messages, and unique URLs for each respondent keep your surveys engaging and tailored.

Pros of using SurveyMonkey include easy data export in CSV or Excel formats, a survey preview function that helps you visualize the final product before launching, scoring tools to predict survey success, SMS distribution options, mobile-responsive templates, and logic tools that customize user navigation based on their answers.

Regarding pricing, SurveyMonkey provides seven plans suitable for individuals and teams. For individual users, options include a free Basic plan, and paid tiers such as Advantage ($32/month billed annually), Standard ($99/month billed annually), and Premier ($119/month billed annually). For teams, there are the Team Advantage ($25/month billed annually), Team Premier ($75/month billed annually), and a custom-priced Enterprise plan, which supports features like multi-language surveys and complex survey logic.

Sogolytics, another affordable platform starting at $25 per month, is well-suited for businesses seeking powerful analytics and user-friendly interfaces. It offers a large repository of templates and built-in question models, enabling quick survey creation. After designing your survey, you can distribute it across multiple platforms and monitor results in real-time through live reports. Sogolytics caters to various markets with templates for customer retention, event feedback, and general surveys, making it a versatile option for enterprises aiming to gather insights efficiently.

You can streamline your feedback collection process by linking its API directly to your CRM system. The platform’s Natural Language Processing feature automatically examines text responses, enabling quicker and more efficient customer service. Additionally, its data analytics tool evaluates response sentiment, helping you grasp user behaviors with ease. You can utilize tools like the Net Promoter Score to tailor your questions more precisely, ultimately obtaining more actionable feedback.

Sogolytics offers four pricing tiers:

In addition to the subscription plans, a free basic option is available. The Premium plan includes features like AutoSave, which allows you to review incomplete surveys easily.

Creative interactive questionnaires perfect for surveys, quizzes, and assessments ($33 per month).

Survey Anyplace enables the creation of engaging questionnaires and offers valuable customer insights. The platform provides numerous options for question types, including open-ended responses, image choices, ranking, and rating questions. It also supports adding a quiz timer, final scores, and leaderboards to boost user engagement.

Creating an effective survey with Survey Anyplace involves three simple steps: designing it using customizable templates with multimedia elements and branding, distributing it through various channels, and analyzing the collected data for insights.You can easily share your mobile-friendly surveys across all types of devices. These surveys can also be embedded directly into your social media pages, email marketing campaigns, or your web applications for convenient access.

To improve your understanding, analyze the collected data visually using various formats like texts, charts, and graphics. This approach helps you interpret the results more effectively while also providing meaningful responses to your audience.

You can integrate your surveys with popular platforms such as Facebook, Webhooks, Zapier, and Google Analytics, which enables comprehensive and powerful reporting capabilities.

Key features of the survey tool include a selection of 20 ready-made templates that allow you to set up a survey quickly, with options to preview the final version before publishing. Customization is straightforward because you can add your brand logo, choose colors, select backgrounds from 40 visually appealing options, and include social media share buttons within your survey.

Additionally, the platform offers interactive quizzes with pre-written question pools and timers to validate answers and generate final scores. Automation features allow you to tailor surveys based on real-time customer data, schedule follow-up surveys, send reminders, and automate responses to keep your audience engaged. An intuitive dashboard provides detailed analytics and insights into survey outcomes.

The platform comes with several advantages: engaging scratch-off elements and discount coupons can boost participation, and the user-friendly tabbed editor makes editing simple. You can also create fully white-labeled surveys, assign controlled access to stakeholders through restricted enterprise roles, easily change question types via a dropdown menu, and save your original templates for future use.

Pricing options include four paid plans: Essential at $33 per month, Professional at $50 per month, and custom Enterprise and ReportR plans available upon request. A free 7-day trial lets you test the software before committing. The Enterprise plan offers a full white-label option on special requests.

HubSpot’s enterprise customer feedback software, costing around $800 per month, is considered the best for comprehensive customer service. It gathers qualitative and quantitative feedback by distributing surveys through emails and embedding them on your website. The tool helps you select the most suitable survey formats to maximize visibility and engagement, enhancing your customer outreach efforts.HubSpot provides a variety of tools to improve your survey experience, including:

HubSpot’s intuitive dashboard consolidates all customer responses in one place, making it easy to analyze data. It also helps identify opportunities to boost customer engagement and compare your customer satisfaction levels against industry standards.

The survey feature is integrated with HubSpot CRM and is available through different plans:

Qualtrics offers advanced online survey solutions tailored for specific research projects, costing around $1,500 annually.

This platform features a drag-and-drop survey builder that enables the creation of highly customized and user-friendly surveys. It includes over 50 pre-designed templates for stunning, professional-looking questionnaires. You can gather valuable insights from customers or employees, whether you’re sharing surveys via email, text messages, or other channels.

After analyzing the results, you gain valuable insights and options to segment your market effectively.

You can also consolidate all feedback into a single platform, breaking down silos and gaining a comprehensive view of the customer journey. This helps you make more informed decisions and understand customer experiences thoroughly. Additionally, engaging questions and high response rates enhance the quality of your insights.

To ensure data security, it provides enterprise-level security measures, including monitoring, privacy controls, and data access restrictions.

Key Features:
– Extensive Integration allows seamless data transfer without coding, with 16 system-level integrations including tools like Tableau, Jira, and Pendo.
– 360-Degree Feedback automates multi-rater reviews, simplifying employee evaluations, and protects rater anonymity using confidentiality features.
– NPS Identification helps you pinpoint dissatisfied customers and assess their loyalty, aiding the enhancement of products and services to improve your Net Promoter Score.
– Analytics and Reporting enable tracking of customer usage patterns and generating deep insights through advanced analytics to better understand customer behavior.
– Automated Alerts notify you immediately about issues, allowing quick resolution.

Pros:
– Leverage real-time insights from website visitors to enhance user experience.
– Use targeted surveys and smart segmentation for relevant communication.
– Measure how new initiatives influence organizational KPIs and employee productivity.
– Distribute surveys across various platforms including mobile apps, websites, chatbots, and more.
– Utilize predictive intelligence and powerful statistical tools for data analysis.

Pricing:
Qualtrics pricing is available upon request. Market reviews indicate starting prices around $1500 annually, with a free plan also available that remains unlimited in usage.

GetFeedback

An excellent tool for collecting customer feedback, with pricing details available upon request. GetFeedback allows you to deliver exceptional customer experiences by gathering real-time feedback. Its user-friendly drag-and-drop interface makes creating engaging surveys straightforward, which can be sent out to customers at every touchpoint in the customer journey—from sales interactions to service feedback.

The platform integrates smoothly with Salesforce, enabling you to synchronize data and insights across systems. It also automates survey distribution, assigns follow-up tasks, and provides actionable insights to your team, helping to address customer concerns promptly and strengthen brand loyalty.

Some of the typical survey templates offered include Net Promoter Score, event and conference feedback, marketing and product evaluation, and employee engagement surveys.

Key Features:
– Free Templates provide 15 ready-to-use survey formats, simplifying the creation process and saving time.
– Distribution options enable you to reach customers across multiple channels, ensuring wider feedback collection.

Available plans include:

>Pricing details are available upon request, and a free trial period of 14 days is provided to evaluate the service.

Ideal for users who want to track surveys via a mobile app ($25/month).

Zoho Survey enables quick creation of intuitive surveys compatible across all devices. It provides instant graphical presentations of results for straightforward analysis. With over 250 professionally designed templates covering areas like customer satisfaction, marketing, corporate resources, education, healthcare, events, market research, and employee engagement, it ensures you have versatile tools for various needs. Its multiple question formats, including multilingual options, make customization easy, and responses can be distributed via web links, emails, QR codes, or embedded directly on websites and emails for seamless collection. The platform also offers comprehensive reporting features, such as real-time insights, filtered responses, cross-tab analysis, and customizable reports, ensuring your data-driven decisions are well-informed. Security is a priority, with features like SSL encryption, password protection, CAPTCHA, and multiple-response prevention to safeguard your data. The service further integrates with popular tools like Salesforce, Slack, and Google Drive, enhancing your workflow. Pricing starts at $25 per month, with options for offline surveys, branding customization, and a wide variety of templates in multiple languages.Zoho offers four tiers of pricing for its services:

Additionally, a 7-day free trial is available for the Enterprise option, allowing users to explore its features before subscribing.

A powerful tool designed to gather feedback across multiple channels, costing $39 per month. Nicereply simplifies collecting real-time customer feedback with branded one-click surveys that can be personalized with various questions and sleek templates.

Nicereply enables businesses to evaluate feedback through the Customer Effort Score, helping identify areas where customers face difficulties with products or services. The Net Promoter Score feature assists in pinpointing loyal customers and expanding the customer base. After collecting responses, users can analyze the reasons behind negative ratings and work on improvements. Its platform offers numerous themes and color options to align with your branding, all customizable without requiring any coding skills.

Nicereply provides four different subscription options:

All plans include a 14-day free trial and a live demo at no cost.

Opting for annual payments saves you 20%. If your organization requires more than 2,500 responses, you can reach out to the sales team for tailored pricing options.

Best suited for gathering detailed customer feedback (pricing available upon request).

Click Pulse Insights to explore how it delves into customer experience by asking contextually relevant questions during surveys.

It allows extensive customization of surveys to align with your brand’s look and feel, offering options to adjust themes, colors, and logos. The platform enhances your survey response rates by up to 10%, and you can distribute surveys seamlessly across various enterprise channels.

Additionally, Pulse Insights integrates with popular web analytics tools, including A/B testing platforms and customer relationship management systems. The three main solutions offered include fast analytics processing, guiding customers to optimal actions based on feedback, and personalizing interactions by understanding individual preferences.

Pricing options are available upon request, tailored to your organization’s needs.

A free survey tool suitable for personal projects and large organizations alike.

Use Google Forms, accessible through this link, to quickly create surveys with an intuitive drag-and-drop interface, making it suitable for both individual and organizational use.You can tailor the pre-designed templates to create forms that meet your specific needs. Additionally, you have access to live charts and data that update based on respondents’ answers. You can also link this collected information to other Google services for further analysis. Respondents can upload files as part of their survey responses, making data collection more versatile. The platform supports various question types, including multiple choices, short answer inputs, and dropdown menus.

Key features include extensive collaboration options that allow you to share editing rights with anyone globally, powerful data analysis tools such as charts and pivot tables to interpret large datasets, and an intuitive user interface suitable even for beginners. You can set up automatic email notifications and reminders for specific events or actions, and all data collected is secure and encrypted. The system also incorporates two-factor authentication to safeguard your information from unauthorized access.

Advantages of using this platform include its accessibility with a Gmail account, offering over a dozen themes to customize the look of your forms, and the ability to create personalized thank-you pages. Support is available 24/7 through email and live chat, and all form modifications are automatically saved to Google Drive. You can also duplicate existing questions to build surveys more efficiently. Best of all, using Google Forms is completely free.

What is Survey Software?

Survey software consists of tools designed to facilitate the collection and analysis of feedback from targeted audiences. Historically, organizations relied on manual surveys to gauge public opinion, but modern software simplifies and speeds up this process through digital means. These applications provide features like drag-and-drop form builders, automated responses, and data tracking, making surveys easier to design, distribute, and analyze.

Such tools are valuable for researchers, businesses, and freelancers who need reliable insights quickly. Popular options include SurveyMonkey, SoGoSurvey, and Zoho Survey, all known for their ease of use and robust functionalities.

What Features Should You Look For in Online Survey Tools?

Different users have various goals with surveys. For instance, eCommerce businesses might want feedback from recent buyers about products, bloggers may seek input from their email followers for content ideas, while SaaS companies might survey users to identify which features they’d like next. Regardless of your purpose, certain features are essential in any online survey platform.

Data Analysis is one such feature. A good survey tool should enable you to interpret your collected data effectively. For example, SurveyMonkey offers sentiment analysis, word clouds, and tagging options to help you derive meaningful insights from responses.

When participants answer surveys, they tend to feel most comfortable if they can respond in their native language. This approach also helps improve the accuracy of the responses.

For example, SurveyAnyplace offers a broad selection of language options to cater to diverse respondents.

Using survey software that supports third-party integrations can be very useful for companies operating across multiple platforms. This allows seamless connection with various business tools, enhancing efficiency.

For instance, Nicereply provides integrations with popular platforms like Zendesk, LiveAgent, Pipedrive, Freshdesk, and Mailchimp to streamline customer support and marketing workflows.

Surveys can be affected by various biases that distort honest answers. To improve the accuracy, many tools allow you to randomize question order, hide certain questions, or fix some questions’ positions, reducing bias.

For example, Qualtrics offers options to randomly display questions, hide some, or lock their positions during the survey process to ensure more reliable results.

Automation streamlines your workflow by reducing the time spent on creating, designing, and distributing multiple surveys. Instead, you can focus on analyzing and interpreting the responses, saving valuable time and effort.

For example, Zoho Survey offers robust automation features. You can see how these tools simplify the process through their user-friendly interfaces and pre-built functionalities.

How Can You Use Survey Software to Create Effective Online Surveys and Enhance Customer Satisfaction?
Most online survey platforms share similar features, making them straightforward to use.

Let’s walk through creating a survey with SurveyMonkey: First, sign up on their website and click on ‘Create Survey’ located at the top right of the page. The platform offers three main options for building your survey: you can let SurveyMonkey generate one based on your goals, select a template and customize it, or start from scratch by building your own or copying an existing survey.

If you choose the ‘Start from template’ option, you can browse through a wide selection of templates designed for different purposes and industries, making it easy to find one that fits your needs. You can also specify your criteria or requirements within the text editor to fine-tune the template and click on the ‘Use this template’ button to proceed.

Next, you’ll be prompted to name your survey and select the appropriate category, which helps in organizing your survey effectively. Once categorized, you can add various question types, such as multiple choice, ratings, or open-ended questions, to gather the information you need.

Here are some examples of questions you might include:

You can tailor and customize your survey forms to match your brand identity. This includes adding your preferred colors, fonts, and logos to create a cohesive look.

After designing your survey, you have the option to preview it fully before sending it out. This helps you see how the survey appears on various devices like desktops, tablets, and smartphones, ensuring a consistent experience for all respondents.

Once you’re satisfied, you can choose from many distribution options to send your survey. Then, all you need to do is wait for responses. The data collected can be used for analysis, customer feedback, and further engagement activities.

How to improve customer satisfaction online involves making sure your digital interactions are smooth and enjoyable. Customers expect a seamless experience from finding products to subscribing or making purchases. Providing excellent service online is essential to retaining loyal customers.

Key strategies for enhancing online customer satisfaction include offering simple and convenient checkout options. Customers want quick and easy transactions, so providing multiple payment methods like credit cards and PayPal enhances flexibility. Ensuring your website is secure with HTTPS encryption will make them feel safe sharing their personal data.

Clear and transparent return policies are vital for building trust and loyalty. Customers should easily find and understand how to return or exchange items if needed. Make your policies readily accessible and straightforward to avoid confusion and frustration.

Timely delivery remains a top priority. Consumers value fast, reliable shipping, ideally with options like same-day or next-day delivery when possible. Keeping customers informed with updates on their orders provides reassurance that their packages are on the way, which improves their overall experience.

Improving online customer satisfaction doesn’t have to be complex; simple, consistent efforts can significantly enhance how customers perceive your brand and service.

That’s my list of the top survey software options to consider this year. Each tool offers standard features with some unique functionalities. To choose the best one, consider your specific business needs.

For instance, if you want a free tool with essential features, Google Forms is a solid choice. It provides strong security and supports collaboration easily. For more advanced paid options suitable for small to large businesses, SurveyMonkey is highly recommended. If integrating surveys within a CRM is part of your strategy, HubSpot offers a robust embedded survey feature to enhance customer feedback collection.

Before making a purchase, review each platform’s features, analytics capabilities, data security measures, and customization options to ensure it aligns with your goals.

Which of these top-rated survey platforms do you plan to try? Feel free to share in the comments below.

Further resources at StepThroughThePortal.com include reviews of the best email marketing software and top webinar platforms for your online business needs.