Top 7 Call Tracking Tools to Watch in 2025: The Ultimate Ranked Guide

Managing a call center can be overwhelming because of the many components involved, from customer service representatives handling calls to managers monitoring performance. One crucial aspect to keep track of is call activity itself. While various conference call services are available, not all include call tracking features. Additionally, if you want features like live chat integrated into your plan, you’ll need to select a provider that offers both functionalities.

Having the ability to measure key call center metrics and KPIs is vital for ensuring your business operates efficiently. After all, if you can’t measure performance, you can’t identify areas for improvement. Without further delay, here are some of the top call tracking software solutions currently on the market. These rankings are based on features, user-friendliness, pricing, and more. Let’s dive in.

Below is a list of the leading call tracking applications determined through research and evaluation.

CallAction stands out as one of the best call tracking options due to its comprehensive features and user-friendly interface. If your business focuses on sales automation and you need integrated call tracking, CallAction is an excellent option. When growing a sales team, having an efficient phone system to handle lead management and customer interactions is key. CallAction automates tasks like capturing leads and sending follow-up emails, supporting business expansion. It seamlessly integrates with popular CRMs, providing insights into existing leads and uncovering new opportunities through advanced tracking tools. For ongoing nurturing efforts, CallAction is highly recommended.

Pricing plans include:

CallRail is a useful tool for understanding which marketing campaigns are driving phone calls to your business.

If your company prides itself on delivering excellent customer interactions, it’s crucial to track and manage your incoming phone calls accurately. This helps ensure you can assess the success of your marketing efforts and improve where necessary. Additionally, if you’re searching for an easy-to-use call tracking software that provides clear insights into which campaigns are generating phone leads, this platform is a solid option.

CallRail offers detailed call data, showing which campaign or keyword prompted the call, the duration of the call, and even keyword information. Its comprehensive call flow tracking and reporting features allow you to monitor your marketing effectiveness closely, enabling data-driven decisions to enhance your return on investment. The platform’s analytics capabilities help you analyze the performance of individual marketing channels so you can optimize your budget and strategies accordingly.

There are different pricing tiers with various features, including:

Hubspot is well-regarded for tracking website visits and email interactions, making it a great choice for businesses aiming to monitor every facet of their marketing efforts. Overall, Hubspot is a comprehensive platform designed to support small business growth.

They offer a free call tracking feature that provides all essential capabilities to get started. This tool seamlessly integrates with their marketing automation platform, allowing businesses to track every relevant interaction and coordinate their sales calls efficiently. Users can even make calls directly from their browser, enabling them to follow the entire customer journey within a single interface.

Hubspot’s call tracking is available at no cost, offering all necessary features to start evaluating your marketing efforts immediately.

If you need a call tracking platform that combines both text messaging and phone calls to engage with customers, CallFire is an excellent option.

This tool simplifies the management of all your customer interactions in one platform and offers comprehensive insights to evaluate your marketing efforts effectively. It saves time and resources by utilizing CallFire’s auto-dialer to connect with more leads quickly.

CallFire’s advanced call management features make it straightforward to maximize the potential of your customer database. You can choose a local number or go international to monitor your marketing campaigns globally. The platform’s detailed analytics enable you to assess campaign success and optimize your return on investment. You can also combine long codes with SMS to reach a broader audience of prospects and clients.

Starting with a pay-as-you-go plan at just 6 cents per minute or text, you can pay only for what you use. The monthly plans are also available:

price options cater to different business needs.

Invoca (formerly DialogTech) is suitable for a range of purposes including marketing, sales, eCommerce, and customer experience enhancements. Its real-time call attribution and intelligence features enable smarter marketing decision-making.

The platform allows automation of several marketing processes, such as customer segmentation based on specific demographics and lead nurturing. It provides a comprehensive view of the customer journey, tracking both incoming and outgoing calls.

Pricing details are available upon contacting their sales team, as they offer tailored plans to suit different needs.

CallSource guarantees 99.999% server uptime, ensuring reliable tracking of your calls around the clock. They offer multiple pricing tiers, allowing you to choose a package that fits your business—ranging from tracking a single number to comprehensive enterprise solutions. You can connect your call marketing efforts with SEO strategies for a holistic approach, and with features like A/B testing and call recording, you’ll optimize your use of call data effectively. Their Dynamic Number Insertion feature uses call tracking numbers to identify whether leads originate from online or offline sources, further enhancing your marketing insights.

Key features include improved ROI tracking by analyzing effective marketing channels, A/B testing for optimizing campaigns, lead source identification through DNI, managing sales opportunities via their dashboard, and automatic lead capture from your website or marketing channels.

Pricing information is available through a demo, giving you insights into their plans and the features included.

ActiveDemand provides a platform that allows businesses to monitor not only phone calls but also various other customer engagement channels such as chat and email. Their system helps you track which webpage, campaign, ad, or keyword is driving calls, enabling smarter allocation of your marketing budget. The platform’s quick setup feature makes getting started fast, making it ideal for businesses that need immediate insights. Additionally, it integrates with social channels, providing a comprehensive view of the customer journey. Key features include custom KPIs for measuring marketing performance, scheduled reports for ongoing insights, a full view of customer interactions across multiple channels, and seamless integration into your existing marketing infrastructure.

Call tracking is available at no cost with several options to choose from:

Other call tracking tools not covered here include Convirza, Marchex, Ringba, Whatconverts, Salesforce, and Phonexa.

Call tracking software helps businesses monitor and analyze phone calls effectively. By tracking important data such as call duration, caller ID, location, and keywords used during calls, companies gain insights into which marketing channels are producing results. This automation can also streamline marketing tasks like customer segmentation and lead nurturing, ultimately giving a clearer picture of the customer journey and enhancing marketing return on investment by focusing on the most profitable channels.

One of the main benefits of using call tracking software is the ability to access concrete data on revenue generated per marketing effort. Owners can see exactly how much income each marketing dollar brings and identify which sources are most profitable. This helps allocate marketing budgets more intelligently. Features like keyword tracking enable businesses to see which ads generate calls, helping refine campaigns to maximize return on investment and improve overall efficiency.

Call tracking tools can connect with platforms like Google Analytics and Ads, providing insights into which keywords and campaigns are leading to phone calls and conversions. Integrating with SEO tools, social media, and other call tracking platforms offers a comprehensive view of the customer journey. This multi-channel perspective helps identify successful strategies and areas for improvement, blending online and offline campaign data for a complete understanding of customer engagement and retention.

A key feature of top call tracking tools is an automated interactive voice response system, which directs callers to the right department or person automatically. This saves time, reduces frustration, and helps better allocate resources by routing calls based on availability and need.

Another crucial component is intelligent call routing, which ensures calls are directed to the most suitable team member or department. This improves customer service efficiency and enhances the overall caller experience.

Providing toll-free numbers enhances your professional image and makes it easier for customers to reach you without charge. These numbers also help track call origins, and some services offer international toll-free options for global call tracking.

This feature analyzes the entire conversation to understand customer sentiment and identify potential leads, offering valuable insights to improve service and sales strategies.

Tracking calls generated from specific keywords helps determine which keywords are most effective in driving conversions, enabling more targeted campaign optimization.

Recording calls is essential for reviewing conversations, understanding customer needs, and training staff. It also supports quality assurance efforts by capturing customer interactions for future analysis.

Integrating call tracking with platforms like Google Ads allows businesses to see which ads generate calls and track conversion rates. Such integrations offer a well-rounded view of the customer journey, improving targeting and campaign effectiveness.

Form tracking is a feature that enables companies to monitor how many phone calls are generated through online forms. This information is valuable for identifying which forms are most effective in encouraging potential customers to take action.

Having an easy-to-use interface is crucial for any software, especially for call tracking tools. Because these systems often handle a large volume of calls, the interface needs to be straightforward and simple to navigate, ensuring efficiency and reducing user errors.

IVR means “interactive voice response.” It is a feature that lets businesses communicate with customers through voice prompts, making it easier to manage customer service interactions without direct human intervention. This technology can streamline handling inquiries and improve overall customer experience.

How Can You Measure Conversion Rates With Call Tracking?

You can determine your conversion rates by tracking how many phone calls lead to a sale. To do this effectively, businesses should configure their call tracking software to record and analyze these conversions, providing insights into marketing performance and sales success.

Developing good relationships over the phone involves delivering outstanding customer service. This includes taking the time to understand customer needs and addressing their concerns promptly. Additionally, following up after a purchase helps ensure customers are satisfied with their experience and may foster long-term loyalty.

Effective call tracking software boosts the productivity and performance of call centers and customer service teams. As software features continue to advance, keeping an eye out for new updates can help your business stay competitive and improve your communication strategies.

To summarize, some of the top call tracking software options currently available include:

Have you ever used call tracking software? What additional features would you find helpful? Share your thoughts in the comments below.

For more insights, visit StepThroughThePortal.com: Are you interested in learning about essential business tools for your company? Check out my post on the best accounting software now available to help manage your finances efficiently. If you’re exploring new marketing tools to grow your business, take a look at my article on the top marketing automation software options for 2025.