Table of Contents
Gunderson Direct
Gunderson Direct is a leading provider of direct mail services, offering comprehensive solutions to manage your mailing campaigns efficiently.
MailShark
Looking for personalized digital marketing strategies or a do-it-yourself approach? MailShark provides adaptable options designed to fit your specific goals.
Vistaprint
Vistaprint specializes in designing business cards and provides effective direct mail marketing options tailored for small businesses.
NextDayFlyers
NextDayFlyers guarantees swift delivery, often fulfilling orders within just one or two business days for your convenience.
Top Direct Mail Service Providers
If you’re looking for the best options in direct mail marketing, Gunderson Direct and PostcardMania top the list. Sending physical mail continues to be an effective and affordable marketing strategy. It allows businesses to target local audiences effectively, attract new leads, increase sales, and strengthen connections with both new and existing customers.
Partnering with specialized direct mail companies is recommended to maximize your campaign’s success. These providers can help you design, develop, and dispatch your promotional materials directly into your target recipients’ mailboxes. Interestingly, direct mail enjoys engagement rates of up to 90%, far exceeding the effectiveness of traditional email marketing. Let’s take a closer look at some of the leading service providers available this year.
1. Gunderson Direct
Ideal for Turnkey Direct Mail Campaigns
Gunderson Direct is a top choice for comprehensive, hassle-free direct mail campaigns. If you want a reliable, all-in-one service that handles every aspect from start to finish, Gunderson Direct is highly recommended. They offer expert guidance, and their value-driven approach makes them a standout option in the industry.
Pricing
Quote Available
Annual Discount
None
Promotion
Gunderson Direct is a leading provider of direct mail marketing solutions, known for offering a wide range of services to meet your specific needs. With over 15 years of experience, it ranks among the largest direct mail marketing agencies in the United States.
The company collaborates with renowned brands both domestically and internationally, including PayPal and ZipRecruiter. Their team is composed of experienced marketing experts committed to optimizing your campaign results.
As a full-service firm, Gunderson manages every stage of your bulk mailing process. They also provide detailed performance analytics and reports, helping small businesses craft high-quality mailers that effectively connect with their audience. Their expertise ensures your marketing efforts are both impactful and efficient.
Key features of Gunderson Direct include a proven track record with over 1.5 billion mailings managed successfully. Their strategic partnerships and continuous campaign refinement contribute to ongoing success and higher returns on investment. Services encompass tailored creative designs that align with your brand, quick turnaround times for scaling campaigns, cost-saving mailing formats, and in-depth analytics to monitor performance. Clients consistently rate their satisfaction levels near perfect.
Pricing details are personalized based on your business size and needs. To receive a tailored quote, fill out their contact form with your business information. After submitting, you will get a customized estimate along with a subscription to a newsletter offering valuable direct mail marketing insights.
For more information, visit Gunderson Direct’s website, where you can request a quote designed specifically for your business needs.
Expert Recommendations
MailShark provides personalized digital marketing strategies tailored to businesses of all sizes. Their team of marketing specialists will work with you to craft a unique plan that fits your budget and addresses your specific goals.
If you’re looking for a customized digital marketing plan or prefer to manage it yourself, MailShark is a solid choice.
They provide affordable solutions for Direct Email Delivery Marketing (EDDM) that are suitable for any DIY campaign. For those needing a full-service option from design to mailing, MailShark can handle everything, including printing and direct mailing of promotional materials. They also offer free design services and flexible payment options, making them especially appealing to small businesses working with limited budgets. Their knowledgeable support team is always available to assist whenever required.
Features:
MailShark acts as an extension of your marketing department. With over a decade of experience, they serve diverse industries including:
- Food and hospitality businesses
- Auto industry
- Healthcare and wellness providers
- Construction and home improvement companies
- Legal and insurance firms
- Retailers
- Entertainment and recreation businesses
Their main offerings include targeted direct mail campaigns, saturation mailing lists, USPS Every Door Direct Mail (EDDM), new mover programs, and design and printing services for various direct mail pieces. They also supply products such as postcards, magnet postcards, plastic postcards, flyers, and door hangers, making them a comprehensive source for all your direct mail marketing needs.
Pricing:

Expert Advice
MailShark provides tailored digital marketing strategies designed for businesses of all sizes. Their team of marketing experts will work with you to create a personalized plan that matches your budget and targets your specific goals. Whether you want a completely customized approach or prefer to do it yourself, MailShark is a reliable partner to help you succeed.
If you’re interested in a custom digital marketing plan or prefer managing it yourself, MailShark is a highly recommended choice. They offer cost-effective solutions for Direct Email Delivery Marketing, suitable for any DIY campaign. For those seeking a full-service experience, including design, printing, and mailing, MailShark can handle it all—from creating eye-catching promotional materials to delivering them directly to your customers. They also provide free design assistance and flexible payment options, making them ideal for small businesses working within a budget. Plus, their experienced support team is always ready to assist whenever needed.
Features:
MailShark acts as an extension of your marketing team with over ten years of experience serving many industries such as:
- Restaurants and hospitality outlets
- Auto dealerships and service centers
- Healthcare providers and wellness clinics
- Construction firms and home service companies
- Legal and insurance agencies
- Retail stores
- Entertainment and recreational venues
Their main offerings include targeted direct mail campaigns, saturation mailing lists, USPS Every Door Direct Mail (EDDM), programs for new movers, and full design and printing of various direct mail items. They also supply a wide range of products like postcards, magnet postcards, plastic postcards, flyers, and door hangers, making them your one-stop shop for all direct mail advertising needs.
Pricing:

Expert Tips and Recommendations
MailShark specializes in designing tailored digital marketing plans for businesses of all sizes. Their team of experts will work closely with you to develop a custom strategy that fits your budget and specific objectives. Whether you’re looking to manage your marketing efforts yourself or prefer a full-service approach, MailShark offers flexible solutions. They provide affordable, do-it-yourself (DIY) options for USPS-approved EDDM campaigns, making it easy for small businesses to get started without high costs.
For businesses that want a comprehensive service—including design, printing, and mailing—MailShark can handle the entire process. If your needs are limited to just printing promotional materials that they will mail out, they offer that service as well. They include complimentary design services and flexible payment plans, making them an excellent choice for small enterprises working with limited budgets. Their dedicated support team is always available to assist you whenever necessary.
Key Features:
MailShark acts like an extension of your marketing team, backed by over a decade of experience serving various industries including:
- Food and hospitality
- Automotive sales and services
- Healthcare and wellness
- Construction and home improvement
- Legal and insurance sectors
- Retail businesses
- Entertainment and leisure
Its main offerings include targeted direct mail campaigns, mass mailing lists, USPS’s Every Door Direct Mail (EDDM) services, mailing programs for moving-in/moving-out households, as well as design and printing of diverse direct mail items. They also provide a variety of products such as postcards, magnet postcards, plastic cards, flyers, and door hangers to meet all your direct mail marketing needs.
Pricing Information:

MailShark’s pricing varies depending on the specific services and products you choose. To obtain a precise quote tailored to your needs, fill out their contact form. Once submitted, you’ll receive a media kit containing detailed pricing information, samples of their products, and additional details.
3. Vistaprint
Great for All-In-One Direct Mail Solutions

Expert Advice
While Vistaprint started out mainly known for printing business cards, it has grown into a broad platform offering a wide range of marketing tools suitable for small businesses. This includes comprehensive direct mail services, making it a one-stop shop for your marketing needs.
Ideal For
All-In-One Solutions
Cost
Ask for a Project Quote
Fee Discounts
No annual subscription required
Special Offer
Vistaprint is best known for its custom business card printing, but it also offers a wide range of marketing tools, including a complete direct mail marketing service.
The platform provides over 4,000 customizable templates and has an in-house design team to help create effective marketing materials. This makes Vistaprint a versatile option for small businesses seeking comprehensive marketing solutions.Vistaprint makes creating marketing campaigns simpler and more budget-friendly, especially for small businesses. One of its notable advantages is that it doesn’t just provide printing services; it also offers a comprehensive range of marketing tools to help grow your business. I will need your signature on any necessary contracts before we proceed. Rest assured, no payments are due until your campaign officially starts. This policy helps provide peace of mind for businesses working with limited budgets. Vistaprint’s postcard mailing service is both visually attractive and professionally managed from start to finish. You can also choose to upload your own designs, send us your mailing list, and our team of experts will handle the rest. If you don’t have a mailing list ready, Vistaprint provides options to purchase targeted lists based on demographic data. These lists are highly specific and can be used to reach local businesses or individual consumers effectively.
Some features of Vistaprint that stand out include quick production and delivery, options for double-sided printing, access to an in-house design team for assistance, over 4,000 free templates, demographic-based mailing lists, an easy drag-and-drop postcard builder, and 24/7 customer support. With such a wide array of features, Vistaprint positions itself as a leading provider in the industry. However, currently, their direct mail services are limited to postcards only, so for other printed materials, delivery arrangements need to be handled separately.
Pricing at Vistaprint varies depending on your choices. They offer an easy-to-use online calculator to help small businesses estimate costs for mailing campaigns, which simplifies budgeting and planning. Similar to other providers, your total costs will depend on the options you select, such as quantity, design, and mailing lists.
NextDayFlyers is an excellent choice for quick turnaround times. They offer high-quality printing at affordable prices, making them ideal for small businesses with tight budgets. They also guarantee next-day delivery on most orders, ensuring you get your marketing materials quickly. Their services are designed to meet urgent needs while maintaining quality standards.
Annual Discount
No
Special Offer
NextDayFlyers is renowned for its fast delivery, often getting your printed orders to you within just a day or two after your request. It offers a diverse selection of printed products, making it a trusted choice for direct mail marketing campaigns. The company’s capability to handle large mailing projects—up to 100,000 pieces at once—makes it particularly suitable for businesses with high-volume mailing needs.
Among the products you can order from NextDayFlyers are brochures, postcards, custom printed items, and mail rack cards. The service covers everything from managing inventory and verifying addresses to presorting and shipping. Its platform is user-friendly, allowing you to easily design your items online or upload your own artwork. One standout feature is its next-business-day delivery option, which, while more expensive, is highly valued for projects with tight deadlines.
Additional benefits include production facilities located both in New Jersey and California, offering flexible shipping options, the ability to support large campaigns, in-house postal services with tiered pricing plans, affordable graphic design services, and access to targeted mailing lists for purchase. These features position NextDayFlyers as a top service for direct mail marketing campaigns.
Pricing details are transparently provided based on your chosen products and services. You can customize your order online and receive instant quotes, making budgeting straightforward and convenient.
Moving on to Cactus Mailing, this provider is particularly well-suited for mailing brochures. They combine traditional marketing methods with modern technology, helping you save resources while effectively reaching your target audience.
Their approach integrates classic marketing strategies with the latest tools, ensuring efficient and targeted outreach. This makes Cactus Mailing a reliable partner for businesses looking to maximize their marketing impact with printed materials.
Cactus Mailing is a direct mail marketing provider that focuses on the “Smart Marketing” strategy.
This approach combines physical mailing campaigns with digital tools like Google display ads and dedicated landing pages for a seamless marketing experience.
The platform is user-friendly and has assisted thousands of small businesses in boosting their marketing results. With over 17,000 clients and ongoing growth, Cactus Mailing helps your brand gain greater visibility and drive more sales through expert support.
Besides their core “Smart Marketing” approach, they offer services such as designing and printing postcards, brochures, and providing targeted mailing lists to optimize your outreach efforts.
A notable feature is their specialization in direct mail brochures, with professional printing options that appeal to industries like restaurants, retail, and real estate.
Key features include discounts for bundled services and a free, no-obligation marketing plan to help you start. Additional benefits are the combination of direct mail and digital marketing, affordable campaigns with measurable results, industry-specific solutions, nationwide coverage, and various design resources and templates.
You can upload your own design files and mailing lists up to 30MB, with options to upload larger files in multiple sessions. Pricing is customized — request a quote or use their ROI calculator for estimates. When you request a quote, you’ll also receive a free marketing plan tailored to your business needs.
PrintingForLess specializes in EDDM solutions, offering professional printing and targeted mailing options for businesses seeking efficient direct mail campaigns.

PrintingForLess has been a reputable provider of online printing services since 1996. It is particularly useful for EDDM (Every Door Direct Mail) campaigns and offers a broad selection of printed materials along with complete direct mail marketing solutions.
With many years of experience, PrintingForLess offers valuable tools like marketing advice and ready-made design templates. Users can connect their marketing platforms directly with their services or opt for their web-to-print options for added convenience. They back their services with a guarantee to fully refund any orders that are delayed, helping to reduce concerns often associated with large print runs. Whether you need banners, business cards, or packaging, PrintingForLess handles all kinds of printing projects efficiently. They also provide personalized service, high-volume production capabilities, and a simple ordering process, making them a reliable choice for various printing needs.
Getting a custom quote is simple—you can call their dedicated support line, email your project details, or upload your artwork through their online contact form. Their team usually responds within a few hours and ensures your private information remains secure. Currently, over 200,000 businesses trust PrintingForLess for their EDDM campaigns, demonstrating their widespread reliability and experience.
7. SaasMQL
Ideal for SaaS Companies

SaasMQL specializes in helping SaaS companies reach potential clients through targeted direct mail campaigns. Their approach focuses on account-based demand generation, tailored for B2B growth strategies.
While using direct mail to generate leads for SaaS might seem unusual, SaasMQL offers an innovative alternative. They send customized marketing packages directly to prospects, leaving a more lasting impression than standard emails or letters. Beyond mailing, SaasMQL provides detailed analytics across various channels to monitor campaign effectiveness. Their key features include matching customer profiles with target accounts, combining direct mail with digital marketing efforts, utilizing comprehensive analytics and attribution tools, and leveraging demand generation signals based on customer intent. They also offer extensive support resources to help clients succeed.
Pricing information is available through their website, where you can request a personalized quote based on your needs. This process involves contacting their team via phone or email, or submitting a form with project specifications and artwork files. They typically respond within a few hours, maintaining strict confidentiality of your information. Currently, over 200 businesses trust SaasMQL for their targeted marketing efforts, reflecting the company’s reputation for effective B2B lead generation through innovative campaigns.
SaasMQL provides two main plans tailored for different business goals:
- SaaS Target: Best suited for startups aiming for consistent, predictable lead generation each month.
- SaaS Scale: Designed for companies seeking to effectively engage customers through multiple channels.
For a detailed pricing estimate, just fill out their contact form online and schedule an initial call. You can also follow SaasMQL on social media platforms like LinkedIn and Facebook.
What Should You Think About When Picking a Direct Mail Service?
The direct mail marketing industry is currently valued at over $44 billion. This indicates a crowded, competitive market with many providers, making the choice overwhelming.
To make your decision easier, here are important factors to consider when selecting a direct mail partner. Use this as a guide to find the best fit for your small business needs.
1. Look at the Company’s Experience
The experience of a provider is crucial in direct mail marketing. Ensure they have a proven track record working with the USPS and managing large volumes efficiently, all while offering reasonable postage options. A seasoned provider can better handle your campaign’s logistics.
2. Check Delivery Speed
Your campaign’s success relies heavily on timely delivery. If the mail arrives too late, your promotional offer might expire, reducing its impact. Review the typical delivery times of potential providers. For faster service, options like NextDayFlyers are available for an extra fee, or consider companies like PrintingForLess that guarantee delivery deadlines or offer refunds.
3. Access to Targeted Mailing Lists
Targeted mailing lists allow precise outreach. If you already have customer contacts, this may be less important. Otherwise, choose a provider that offers mailing list services. Paid lists can be a smart investment, helping you reach specific demographics more effectively. Be sure the lists are high-quality, based on detailed demographic data, enabling better audience segmentation and personalization.
4. Range of Products Offered
Your campaign goals determine whether you need flyers, brochures, catalogs, or other printed materials. Opt for a service that can produce various print formats. Also, verify if they handle the mailing process or if you need to coordinate postage separately. Full-service providers can streamline your campaign.
5. Customization Capabilities
Personalized designs are vital for effective direct mail. Many providers offer design support, industry-specific templates, or accept custom artwork. If you have an internal design team, confirm they can use your files. If you prefer their design services, ask for samples relevant to your industry to assess quality and style.
Frequently Asked Questions About Direct Mail
What types of mailers can providers send?
Most providers offer postcards, brochures, catalogs, flyers, and booklets. Some may also include promotional items, video mailers, and other innovative formats to enhance your campaigns.
Is response rate a key factor in direct mail campaigns?
Absolutely. The goal is to turn recipients into customers and drive sales. Current data shows typical response rates range between 5% and 9%, which indicates a reasonably effective campaign.
How does EDDM differ from traditional direct mail?
Traditional direct mail targets specific individuals based on demographic data, while EDDM (Every Door Direct Mail) reaches all homes in a particular area without detailed targeting. EDDM is generally more affordable but less targeted.
Summary
Direct mail marketing remains a powerful strategy even in today’s digital world. Sending physical mail can successfully attract new customers and boost sales, often outperforming online methods.
Here are some top providers to consider:
- Gunderson Direct: Excellent for fully managed, turnkey campaigns
- MailShark: Great for DIY marketing efforts
- Vistaprint: Best for all-in-one solutions
- NextDayFlyers: Known for rapid turnaround times
- CactusMailing: Great for brochure campaigns
- PrintingForLess: Specializes in EDDM services
- SaasMQL: Designed specifically for SaaS businesses
No matter your business size or industry, there is a suitable direct mail partner among these options to help boost your marketing efforts.
 




