Top 7 Keyword Rank Tracking Tools You Must Know in 2025

Ready to explore my top recommendations for keyword rank tracking software? Consider choosing SE Ranking or SEMRush.

Tracking the position of keywords helps you understand how well your website ranks in search engine results pages. It offers valuable insights into your site’s visibility for specific keywords you target.

It’s one of the most essential SEO tools you can invest in, providing critical data to improve your online presence.

Research indicates that approximately 90 percent of content fails to attract organic local search traffic on Google, highlighting how challenging SEO can be without the proper keyword ranking tools at your disposal.

My main focus for this blog is tracking my Google rankings, and for that purpose, I rely on a rank tracker.

A good keyword tracker not only monitors your rankings but also identifies keywords with higher search volumes. Currently, long-tail keywords (those with four or more words) tend to have roughly three to five percent higher click-through rates (CTRs) compared to more competitive short-tail keywords, making them valuable for SEO strategies.

To give you a clearer picture, I will review some of the most popular keyword rank trackers, detailing their ideal use cases, features, and pricing options. Afterward, I’ll briefly cover different platforms for keyword tracking and address common questions related to this topic.

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Below are my top choices for the best tools to track keyword rankings.

<...> SE Ranking stands out as a comprehensive keyword rank tracking tool favored by business owners, digital marketing agencies, and SEO specialists alike, since it provides an all-in-one platform to monitor keywords across various search engines with real-time accuracy. It allows you to track ranking positions based on geographic location, whether by country, city, or region. The tool also offers features like website audits, backlink checks, and SERP feature analysis, enabling you to improve your site’s SEO performance and stay ahead of competitors. Up to five competitors can be added for comparison, and you can see how your site performs on multiple search engines including Google, Bing, Baidu, and Yahoo, even without knowing who your competitors are.

SE Ranking provides a full suite of SEO tools designed to enhance your website’s search performance. It enables you to analyze competitors’ paid and organic keywords, get keyword suggestions, set up alerts for website changes, generate white-label reports, monitor backlinks, and access API features for expert users. Its social media management tools make handling multiple marketing channels more straightforward, and B2B features streamline the SEO process for professional teams.

SE Ranking offers flexible pricing based on your usage frequency, subscription length, and the number of keywords tracked. You can choose plans spanning one, three, six, or nine months, or opt for an annual plan with adjustable feature access according to your needs.A detailed breakdown of SE Ranking’s pricing options:

1. Essential plan at $24.8/month

2. Pro plan at $56.8/month

3. Business plan at $120/month

The platform also provides a pricing calculator to help you select the best plan for your needs. A free trial lasting 14 days is available for new users.

SEMRush is a trustworthy platform designed for professionals engaged in SEO and digital marketing. It excels at tracking keyword rankings by gathering data from Google, enabling users to monitor how their domains, URLs, or subdomains rank on a daily basis with high accuracy. This makes it one of the most dependable rank tracking tools available today.

The platform provides data to analyze your website’s position on both local and national scales, for mobile and desktop devices. You can also filter this data using 16 different SERP features, helping you identify which keywords activate specific features and whether your site appears in those searches. Additionally, SEMRush assists in identifying your true competitors in organic search by allowing you to switch to the Competitors Discovery tab, revealing all domains ranking for your target keywords, sorted by their visibility levels.

SEMRush organizes keyword data into meaningful groups to enhance your ranking strategies. It offers detailed reports, with filters and segments, to give you clear insights into your SEO performance.

Some notable features include:

SEMRush offers flexible subscription plans suitable for individuals and organizations of all sizes, from beginners to large agencies. Plans can be billed monthly or annually, with an option to save up to 17% by choosing the yearly payment.

1. Pro Plan at $119.95/month

2. Guru Plan at $229.95/month

3. Business Plan at $449.95/month

You can cancel, upgrade, or downgrade your plan at any time. SEMRush offers a full refund if you cancel within the first seven days, no questions asked.

SERPWatcher helps you monitor your website’s organic traffic potential every day. It’s user-friendly, enabling beginners to quickly move from setup to reviewing daily rankings in just half a minute. Simply enter your domain, and the platform begins tracking right away. It also offers email alerts to notify you of significant ranking shifts, ensuring you’re always updated on key changes. Moreover, you can access highly localized ranking data from over 50,000 locations, including various states, cities, countries, and DMA regions. This detailed data is vital for accurate rank tracking and performance analysis. The insights gained can be easily shared with clients or team members through interactive report sharing, which can be scheduled based on priority to streamline communication.

SERPWatcher is designed to be simple yet powerful, making it suitable for both beginners and seasoned professionals. Many well-known brands such as Alexa, Airbnb, Skyscanner, and Adidas rely on its accuracy and reliability. Its key features include daily keyword tracking, compatibility with mobile and desktop devices, shareable interactive reports, tracking over 50,000 locations, a performance index to evaluate organic traffic potential, and keyword organization through tags.

SERPWatcher includes a 48-hour satisfaction guarantee. If it doesn’t meet your expectations, you can cancel any of the following monthly or yearly plans for a full refund.

The available subscription options are:
– Basic Plan at $49/month, with an annual option at $29.90/month. It offers 100 keyword searches per day, 200 of 700 suggested keywords per search, and 25 competitor keywords.
– Premium Plan at $69/month, with an annual rate of $39.90/month. It provides 500 daily keyword searches, all 700 suggested keywords, and unlimited competitor keyword tracking. This plan offers the best value.
– Agency Plan at $129/month, with an annual option at $79.90/month. It includes 1,200 keyword searches daily, full keyword suggestions, and 1,200 SERP lookups.

Wincher is a cost-effective SEO tool designed to help online businesses track their keyword rankings and improve their SEO efforts. Despite being affordable, it offers robust features that enable efficient keyword monitoring. Many brands have successfully used Wincher to boost their organic search traffic and overall SEO results. The platform also includes tools to discover high-volume keywords that you might not be aware of, alongside competitors’ rankings, helping you to strategize better and outperform them.

Wincher makes monitoring rankings straightforward, offering digital marketing solutions that are both comprehensive and budget-friendly. It supports automatic and manual report generation, making your SEO tracking clear and manageable. Its main features include improving your SERP position, daily email reports, competitor tracking, automatic keyword suggestions, precise local ranking data across 180 countries, full API access, and multi-device compatibility.

Wincher offers one of the most adaptable and budget-friendly pricing structures. You can select from various monthly or yearly plans tailored to your company’s size and keyword tracking needs.

The basic option is the starter plan, which costs 29€/month or approximately $34/month if billed monthly. Opting for annual billing reduces the rate to 24€/month or about $28/month. This plan allows you to monitor up to 500 keywords daily across ten different websites. Moving up, the business plan costs 59€/month or around $70/month (monthly billing), with an annual option at 49€/month or roughly $58/month. It tracks 1,000 keywords daily and includes unlimited websites, customizable reports, and API access. For larger operations, the enterprise plan is priced at 249€/month or approximately $295/month, with an annual fee of 199€/month or about $235/month. This plan tracks 5,000 keywords per day, encompasses all business features, and enables project access to external collaborators. For needs exceeding 10,000 keywords, contact the team for a custom quote.

Advanced Web Ranking is designed for real-time ranking needs and is ideal for businesses requiring immediate data. It provides precise, up-to-date ranking information across various devices, languages, and search engines within an hour. The platform also simplifies generating attractive SEO reports with flexible layouts, which can be shared with clients via links or user logins in minutes. These white-label reports are accessible from all devices, whether desktop or smartphone. Additionally, it offers competitive analysis features, allowing you to see what keywords your rivals rank for and gain insights to shape your SEO strategies. The tool also compiles a comprehensive list of websites competing in your niche across all targeted keywords.

Its feature set includes customizable SEO reporting, mobile and desktop compatibility, competitor insights, unlimited access for websites and users, support for all SERP features, multi-language tracking, and powerful API integration. These capabilities make it a preferred choice among major brands like Microsoft and Amazon, which leverage Advanced Web Ranking to scale their operations. Over the years, the platform has enhanced its user interface and functionality, making it even easier for marketers and SEO professionals to utilize.

Pricing for Advanced Web Ranking begins with a 30-day free trial, backed by a satisfaction guarantee. Afterward, you can subscribe to monthly or annual plans. The starter plan, suitable for startups, costs $49/month and includes 2,000 units, SERP features, and competitor insights. The pro plan, aimed at in-house teams, is priced at $99/month and offers 7,000 units along with all starter features and competitor discovery tools. The agency plan costs $199/month, providing 14,500 units, all pro features, local keyword search volumes, and updates every hour. The enterprise plan, at $499/month, is designed for larger organizations with 35,500 units and additional support for data migration.

Authoritylabs is a powerful tool that many digital marketing firms count on for its white-label capabilities. It provides automated tracking of local, SEO, and mobile search rankings, utilizing keyword data and search engine results.

Simply input your desired keywords, domains, and locations, and Authoritylabs will let you know your current standing with daily rank updates and detailed reports. It offers highly precise data by tracking search results down to specific states, cities, or postal codes. The software also supports expanding your outreach by adding international domains and pages across various countries and languages, compatible with search engines like Google, Bing, and Yahoo.

Whether you’re managing an agency, running an e-commerce site, or directing an enterprise, Authoritylabs enables clear visualization of your SEO performance and strategic progress.

Here are some of its core functionalities:

Choose from a variety of plans to suit your SEO goals. Authoritylabs allows flexibility to upgrade or downgrade plans based on your needs.

1. Plus Plan at $49/month

2. Pro Plan at $99/month

3. Pro Plus Plan at $229/month

4. Enterprise Plan at $450/month

All plans come with a risk-free 14-day trial to test the platform’s capabilities.

Moz Rank Checker is a top tool for keyword research that quickly shows how well your website is performing for targeted keywords. It estimates the search volume for various terms with over 95 percent accuracy, helping you identify potential keywords to track without committing to them immediately. The platform also assigns a difficulty score to each keyword, showing how easy or hard it is to rank on specific search engine results pages. Whether you’re interested in Google, Bing, or Yahoo, you can select your preferred search engine to gather ranking data and then integrate the most important keywords into your Moz Pro Campaign for ongoing monitoring.

Moz Rank Tracker offers instant ranking reports, enabling you to prioritize your SEO efforts efficiently. It is a trusted platform that can help boost your website’s visibility and performance through detailed analytics.

The key features of Moz Pro include:

Moz Pro offers various monthly subscription plans, or you can choose to pay annually and save 20 percent. All plans include 24/7 online support and a personalized walkthrough to help you get started.

Monthly plans include:

Marketers depend on keyword rank trackers to monitor how their keywords rank over time and assess the effectiveness of their SEO efforts. Essentially, a rank tracker is a tool that provides insights into your website’s performance in search engine results for specific keywords. It supports keyword research and helps optimize on-page SEO by offering data about your keywords’ search positions, search volume, traffic, and other key metrics across search engines like Google, Baidu, and Bing. These tools generate instant reports for desktop and mobile devices, allowing businesses—small or large—to stay updated on their keyword performance.

Popular rank tracking platforms include SE Ranking, SEMrush, Ahrefs, Moz Pro, and free options like Google Search Console. They also enable users to monitor competitor rankings and discover new keywords that competitors may be targeting to improve their position in search results.

Position tracking, also called SERP or rank tracking, involves monitoring your website’s daily search engine rankings for a predefined set of keywords. It allows you to target specific locations and device types, providing valuable data to improve your SEO strategy.

Keywords are essential because they help search engines understand what your website is about, making it easier for your content to appear in relevant search results. Proper keyword optimization can significantly boost your site’s ranking on both local and global search engine results pages.

The most important metrics include:
– Visibility: a measure of how often your site appears in search results. A fully visible site typically ranks on the first page for its keywords.
– Search Volume: indicates how many people are searching for a particular term; tracking high and low volume keywords helps prioritize your efforts.
– Keyword Position: shows where your website ranks within the search results for specific keywords.

Rank tracking software are tools that enable you to check your keywords’ positions in search engine results. They are vital for evaluating your overall SEO performance, allowing you to make data-driven adjustments to your content and SEO campaigns.Understanding SEO Rank Tracking

SEO rank tracking involves using specialized tools to monitor the position of your website’s pages and posts in search engine results pages (SERPs). While these tools are not flawless, they offer a helpful starting point to gauge your current standing on various search engines.

Most rank tracking tools require payment, but many offer affordable entry-level plans. Compared to other options, some of these tools provide reliable features at a reasonable cost, making them suitable for those starting out or working within a budget.

SE Ranking is considered one of the top tools for tracking keyword positions accurately. It provides current, precise data that can help you evaluate your SEO performance more effectively than many alternatives.

AI SEO tools are software programs that leverage artificial intelligence to assist with optimizing your website for search engines. They help automate and enhance various SEO tasks, from keyword research to building backlinks, making the entire process more efficient.

As technology advances, SEO and rank tracking platforms are continuously improving, offering more powerful features for digital marketers. If you want to enhance your website’s visibility, attract more visitors, and increase sales, consider using one of the following tools:

You’re likely to find a platform that fits your needs among these options.

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