Top 7 Lead Generation Tools to Supercharge Your Growth in 2025

If you’re looking for quick recommendations, my top choices are Unbounce and HubSpot.

Many marketing professionals face challenges with generating leads. They often create engaging content for their audience, yet struggle to turn those leads into paying customers. It’s difficult to gather meaningful insights from visitors and to follow up quickly enough to seal the deal. Losing potential clients can be costly, yet investing in tools that don’t integrate well only adds to the frustration.

The positive news is that B2B companies with an optimized lead generation process see remarkable results—sometimes exceeding a 130% increase in revenue compared to those with less effective strategies. While having the best landing page builders can help you collect leads, nurturing those leads effectively afterward is crucial. Without proper follow-up, all your efforts might go to waste.

In this article, I’ll introduce you to seven top lead generation software options, explain what each offers, and guide you in choosing the right one for your business. Please note, I include affiliate links which may earn me a small commission at no extra cost to you, but I only recommend tools I trust. You can read my full affiliate disclosure in my privacy policy.

What is the Best Lead Generation Software?

Here are my favorite tools that excel in different aspects of lead generation.

1. Unbounce.

Best for crafting personalized landing pages at around $80 per month.

Unbounce is a platform designed for creating high-converting landing pages to boost lead generation, sales, and customer engagement. It’s relevant across industries such as SaaS, agencies, and e-commerce, and integrates easily with PPC, social media ads, and email marketing campaigns. The platform enables you to build, customize, and optimize landing pages for maximum conversion, either from scratch or with pre-designed templates using its intuitive drag-and-drop interface.

Unbounce offers over 100 customizable templates, grid options, Google Fonts, a library of more than 85,000 images, and over 240 themes to facilitate your design process. You can add opt-in forms, personalized messages, videos, parallax effects, and light-boxes to enhance your page’s appeal.

Beyond landing pages, Unbounce allows you to create pop-ups and sticky bars to prompt user action, embed offers and forms anywhere on your website, and even trigger these elements based on user actions, location, referral URL, or cookie data. You can schedule these pop-ups and sticky bars to appear at specific times to maximize engagement.

Some notable features include mobile-optimized AMP pages, the ability to add and manage custom pages with a Script Manager, duplicating pages for rapid development, and creating mobile-specific versions of your content to ensure a seamless user experience across devices.

Unbounce integrates smoothly with various marketing automation platforms and CRM systems like Salesforce, Mailchimp, and HubSpot. Its Script Manager makes it easy to connect with tools such as Google Analytics and Facebook Pixels. You can also link Unbounce with Zapier and Webhooks, opening the door to thousands of additional integrations. To ensure security, Unbounce offers features like two-factor authentication, SSL encryption, and compliance with GDPR, CASL, and PCI-DSS regulations.

Pricing for Unbounce comes in four plans, designed to suit different needs and scales, all including unlimited landing pages, unlimited pop-ups and sticky bars, and a 14-day free trial:

– Launch: $80/month for up to 500 conversions
– Optimize: $120/month for up to 1,000 conversions
– Accelerate: $200/month for up to 2,000 conversions
– Scale: $300/month for up to 3,000 conversions

Begin your journey with Unbounce today through their website.

HubSpot stands out as a top choice for comprehensive lead generation, priced at around $50 per month. It offers a unified dashboard to manage inbound marketing, sales, CRM, and customer support efforts. With HubSpot, you can create engaging blog content, run social media advertising campaigns, develop landing pages, automate marketing tasks, and track ROI through detailed revenue reports. Its social media management tools help you monitor and engage with conversations across platforms like Facebook, Instagram, LinkedIn, and Google—all from one dashboard.

Some of HubSpot’s most notable lead-generation features include monitoring social media interactions, embedding videos on posts, engaging visitors through live chat, automating email campaigns, and assigning leads to sales reps automatically. You can also set up automated follow-up tasks, host webinars, manage contacts and leads effectively, and schedule meetings seamlessly. Integration with Gmail and Outlook ensures smooth communication, while reusable email templates save time on repetitive outreach.

Moreover, HubSpot enables the creation of mobile-friendly forms, pop-ups, banners, and slide-ins to convert website visitors into leads, with options to embed these elements anywhere on your site. The CRM tools extend beyond lead capture—offering email scheduling, AI-powered sales automation, and activity analytics such as tracking calls, emails, meetings, and tasks. This makes HubSpot not just a lead generation tool but a complete sales management solution, supporting customer service through ticketing bots and goal tracking.

For more insights on top sales management options, check out our detailed list of the best systems of 2025.CMS Hub is a platform designed to help you create powerful and engaging websites. It allows you to interact with visitors through live chat, gather their feedback, produce content optimized for search engines, and keep an eye on potential security threats.

Pricing

HubSpot Marketing Hub offers four different pricing options: a free plan, a starter package for $50 per month, a professional plan at $890 monthly, and an enterprise package costing $3200 per month. The free tier provides essential tools such as email marketing, contact management, social media promotion across platforms like Facebook and Instagram, and business analytics.

Paid plans include advanced features like SEO tools, comprehensive marketing functionalities, video hosting and management, social media and blogging tools, among others. HubSpot also provides a free trial period and a completely free CRM tool to get started.

Start using HubSpot at no cost.

This tool is ideal for testing different sales offers and landing pages through A/B testing, costing $9 per month.

OptinMonster is an email opt-in solution designed to help convert visitors who are about to leave into customers and subscribers. It provides over 100 templates to generate leads, increase email subscriptions, and reduce shopping cart abandonment. The platform offers features like lightbox popups, floating bars, gamified wheels, and more to engage visitors and boost lead collection. Additional tools include scroll boxes, page-level targeting, exit-intent detection, and geolocation targeting.

You can choose to either use pre-designed templates or build new ones from scratch. Its drag-and-drop interface makes it easy to create sales offers without coding skills. Another highlight of OptinMonster is its automation based on customer behavior, enabling targeted marketing at the right moments. Real-time statistics help you plan your next steps, and split testing allows you to compare different layouts and messages instantly.To determine what works best for you, testing different options can help increase your conversion rates and turn visitors into loyal subscribers.

OptinMonster offers a range of powerful features including ready-made, customizable forms to capture leads, along with detailed analytics to track performance. It automates responses based on visitor behavior in real-time and includes over 26 animation and sound effects to attract attention. You can control display timing, embed HTML elements and JavaScript variables, and personalize experiences through onsite retargeting. Sending welcome emails to new leads helps grab their interest immediately. The platform also provides tools for segmenting your email list, sending targeted offers, and customizing messages based on geographical location and cultural context.

A notable feature is the advanced traffic redirection, which automatically guides visitors to important pages, adds call-to-action buttons, customizes sales flows, and monitors user engagement. The InactivitySensor detects when visitors are inactive and prompts re-engagement with attractive messages. Additionally, OptinMonster seamlessly integrates with popular tools like Salesforce, Mailchimp, WordPress, Zapier, Intercom, Kajabi, Shopify, and Weebly, making it easy to incorporate into your existing setup.

Pricing for OptinMonster includes four plans: Basic at $9/month, Plus at $19/month, Pro at $29/month, and Growth at $49/month. Each plan comes with features such as page-level targeting, list segmentation, subscriber recognition, unlimited campaigns, and integrations. All plans also feature a 14-day money-back guarantee. You can get started with OptinMonster by visiting this link.

Intercom is another effective tool for real-time engagement, costing $59 per month. It excels in interacting with visitors via live chat and chatbots, automating conversations, and scaling customer interactions effortlessly without overburdening your team. Automated bots greet visitors, gather information such as phone numbers, and even schedule meetings, providing a personalized experience that increases lead acquisition. This platform helps you keep visitors engaged and nurtures relationships through instant, targeted communication.

Intercom provides tools to manage and customize your team’s workflow easily. It guides conversations by analyzing potential customer actions, considering their company size and needs, and then assigns each lead to the most suitable sales representative.

Intercom also functions as a customer data platform that allows you to segment your messages based on detailed data. It connects specific accounts to their owners using real-time Account-Based Marketing (ABM), enabling precise targeting and personalized engagement.

Here’s a quick overview of some of Intercom’s key features:

– Real-time chat support and follow-ups.
– Access to live business analytics.
– Self-service options for customers.
– Prioritization of high-quality or loyal leads.
– Integration of customer data from your entire tech ecosystem.
– Automation of workflows using apps within chatbots.
– Monitoring customer behavior to trigger business actions.
– Re-engaging customers with targeted messaging.
– Creating collaborative inboxes for swift and personalized customer service.
– Automated email campaigns designed to attract new leads and maintain current customers.
– Automation of processes such as routing, task assignments, and service-level agreements (SLAs).

Integration capabilities include tools like Clearbit Reveal and Marketo, helping identify, acquire, and nurture leads directly from Intercom’s interface. It also connects seamlessly with third-party marketing and business solutions such as Salesforce, Stripe, and Shopify. Additionally, through APIs, it integrates with other marketing platforms like Google Meet, Facebook, and Google Analytics.

Pricing details can be seen in the accompanying image.

Intercom offers two main plans tailored for different business sizes: one for most businesses and another for very small companies.

For larger organizations, there are three quote-based plans designed to meet varying needs:

– Conversational Support: For personalized assistance at scale.
– Conversational Customer Engagement: To onboard, activate, and re-engage customers effectively.
– Conversational Marketing: To convert visitors into paying customers.

For very small businesses, a plan called Starter is available at 79 USD per month, providing all essential features needed to build strong customer relationships throughout their journey.

5. Leadfeeder

Best suited for streamlining lead generation alongside your CRM system, Leadfeeder is available from free to 63 USD per month. It helps you identify potential clients, acquire leads, and target customers efficiently within your sales and marketing processes.To boost your sales, there are four key solutions to consider: lead generation, account-based marketing, website visitor tracking, and sales prospecting.

The lead generation tool offers insights such as which companies are visiting your website, how they arrived there, which pages they viewed, and what their objectives might be. Leadfeeder gathers this information through detailed customer data and behavior tracking.

Here’s a closer look at how Leadfeeder uncovers potential clients hidden on your site: it identifies the visiting companies, ranks and segments leads based on their interactions, connects you with decision-makers using contact and company info, and sends the qualified leads to your team while updating your CRM.

Leadfeeder automates the entire lead generation process, collecting and analyzing data to build tailored sales pitches and align them with your marketing efforts.

Some of its key features include removing irrelevant companies from your lists, maintaining a record of lead quality, improving follow-up strategies through customer insights, integrating seamlessly with your CRM and marketing tools, alerting you about potential actions from target companies, segmenting leads by employee count or web activity, and filtering out bots, ISPs, and redundant entries.

The platform also integrates with popular business tools like Pipedrive, Mailchimp, Salesforce, Zoho, HubSpot, Zapier, Microsoft Dynamics, Slack, and ActiveCampaign, making your marketing efforts more efficient. When connected, Leadfeeder automatically updates your CRM and passes qualified leads directly into your sales system.

Regarding pricing, Leadfeeder offers two main plans. The Lite version is free and provides basic features, showing leads from only the past three days. The Premium plan starts at $63 per month and includes unlimited data storage, advanced filtering, access to contact databases, detailed company information, and multiple integrations. A 14-day free trial is available for the Premium plan.

Moving on, Mailchimp is ideal for small and mid-sized businesses with plans starting at $9.99 per month. It is a comprehensive marketing automation platform designed to streamline your email campaigns, customer segmentation, and marketing workflows.

Mailchimp is a comprehensive email marketing platform designed to help businesses generate leads, grow their email subscriber list, send targeted email campaigns, and even build websites. The platform consolidates customer data, marketing channels, and analytics into a single dashboard, making it easier to manage and streamline your marketing efforts.

Ideal for small businesses, Mailchimp offers tools to create landing pages, connect with customer relationship management (CRM) systems, and improve overall marketing strategy. Its core focus is on driving lead generation and marketing growth through two main approaches: establishing an online presence for your business and actively marketing your products or services. Users can develop marketing campaigns, analyze past and current activities, and track customer journeys to ensure messages reach audiences across multiple channels.

Overall, Mailchimp offers four key services to enhance your marketing and lead generation efforts.

The first is Audience Management, which uses customer data to generate insights and deliver personalized content. It gathers data from various apps like Salesforce, Pipedrive, and other CRM tools integrated with the platform. Features include creating sign-up forms, managing audience segments, predicting demographics, and behavioral targeting tactics, all aimed at making your messaging more relevant.

Secondly, its Creative Tools section empowers you to develop a unique brand identity. The Content Studio allows you to organize, edit, and synchronize your files within a unified dashboard. An AI-driven creative assistant can help craft personalized and on-brand visuals. Additional tools include customizable content blocks for dynamic messaging, over 100 pre-designed landing pages, email templates, and options for custom domains.

The third set of features revolves around Marketing Automation Tools. These enable you to engage customers proactively through trigger-based emails and detailed customer journey tracking. Features include automation based on specific dates, transactional email capabilities, scheduling via a marketing calendar, and pre-built workflows to streamline campaigns.

Lastly, the Insights and Analytics tools help you monitor customer engagement and evaluate return on investment. You can use real-time reports, conduct A/B tests, run surveys, and get personalized recommendations. Additional options include customizable themes and layouts, live content editing, built-in SEO tools, and domain customization. The platform also integrates with over 250 business applications such as Calendly, Stripe, WooCommerce, Hootsuite, Google Analytics, and Canva, making it highly adaptable to various business needs.

Pricing information is available with four different plans offering flexible options to suit your business size and marketing requirements, ensuring you can choose a plan that fits your budget and goals.

All of these plans include features such as a creative assistant, marketing CRM, website builder, Mailchimp domain, and more.

This tool is ideal for growing your email list and increasing subscriber numbers.

Prospect.io is a sales automation platform designed to assist you in discovering prospects, capturing leads, managing lead data, and launching email outreach initiatives. It allows you to build contact lists, organize routine tasks, automate outbound multi-channel campaigns, and analyze the success of your outreach efforts.

This platform consolidates your outbound emails, follow-up calls, social media posts, and related tasks into cohesive multichannel campaigns. This approach ensures you can connect with your prospects across various platforms and effectively generate leads.

Additionally, Prospect.io provides reporting features that help you track sales objectives and ensure you’re on track to meet targets. It supports integrations with popular tools like HubSpot, Pipedrive, Zoho, Salesforce, Slack, and others through two-way sync capabilities.

One of its key benefits is the automation of all sales and lead generation tasks, with the ability to add new leads either manually or automatically based on specific filters and criteria. You can create custom conditions and workflows to steer prospects toward desired actions. It also offers detailed interaction tracking, enabling personalized email outreach, alongside action blocks for tasks like updating fields, instant notifications, and more.

Notable features include:

Prospect.io also supports mailbox automation and allows you to send cold emails by linking your email account. It works with providers like Gmail, G Suite, Microsoft 365, Microsoft Exchange, and SMTP/IMAP servers.

It features an “email finder” tool that uses algorithms to send bulk emails by simply entering a contact’s name, as well as verifying email addresses to reduce bounce rates. You can even use it to gather all emails associated with a lead’s website domain.

The platform’s store offers a variety of advanced add-ons, plugins, and widgets, including CRM integrations with HubSpot, Pipedrive, Salesforce, and Zoho, as well as tools like LeadsBridge, PieSync, and Zapier. You can also connect your own custom tools.

Pricing

The basic subscription starts at $19 per user each month, with additional add-ons available based on your needs. Three main professional add-ons are offered:

You can combine multiple add-ons through support chat for a customized solution.

A lead is any individual who expresses interest in your product, service, or company. Lead generation tools automate the process of attracting and capturing these leads from various channels, directing them to your marketing or sales teams for conversion.

Generally, leads are generated when someone visits your website and provides their contact information or interacts with your content. A quality lead generation platform offers features like lead scoring, optimizing conversion rates, nurturing leads, and customer engagement to maximize results.

Some key benefits of using lead generation software include:

This type of software can benefit businesses across all industries and sizes by streamlining their lead acquisition processes and boosting conversion rates.From incorporating lead generation strategies, businesses of all sizes—whether individual marketers, startups, or large corporations—are exploring methods to attract potential customers effectively.

Different platforms designed for lead generation may offer various unique features and specializations. Yet, the most effective lead generation software generally includes some common, fundamental capabilities.

Before selecting a lead generation tool, consider all these important features:

A great tool should be straightforward enough for newcomers and small teams to operate confidently, without requiring extensive technical knowledge. The software should not be overly reliant on coding, enabling every team member to comfortably use it without frustration or steep learning curves.

Another vital feature is seamless integration with other business applications. This capability helps streamline marketing efforts, online sales processes, and data collection, reducing manual efforts and improving efficiency. Using integrated systems allows sales teams to access the necessary information quickly, aiding in closing deals and enhancing lead generation.

Any automated lead generation tool should provide comprehensive analysis of the data it collects. This allows you to monitor performance, identify trends, and optimize your strategies based on insightful data. In addition to guiding customer engagement from various channels, robust analytics help forecast future actions and improve overall business outcomes.

Your lead generation tool should include a CRM (Customer Relationship Management) component to accurately track customer interactions and data. For example, platforms like HubSpot equip teams with tools for personalized customer experiences—managing appointments, automating emails, and streamlining sales activities to enhance both marketing and sales productivity.

A successful business aims to expand its customer base, increase revenue, and maximize return on investment. Therefore, your lead generation software must be adaptable to your business growth, capable of handling larger campaigns, more traffic, and increasingly complex data as your company evolves.

A valuable feature is exit-intent technology, which detects when visitors are about to leave your website. It works by monitoring mouse movements and then displays targeted offers or capture forms before they exit, helping you salvage potential leads just as the visitor is about to depart.

Additional considerations before choosing a lead generation platform include:

Many lead generation platforms share similar functionalities and workflows. Understanding how to leverage these tools can significantly boost your lead acquisition efforts.

Key steps involved in generating leads include:

Once these steps are in place, a lead generation tool guides visitors through the entire sales funnel, capturing their information for future engagement.

Here’s an example of this process using OptinMonster:

After logging into your OptinMonster account, click the “Create Campaign” button.

Next, choose the campaign type such as Popup, Fullscreen, Slide-in, Floating Bar, or Inline. Customize the template or design your own, then fill out all the necessary details to make your offer appealing. You can further personalize elements like adjusting the layout, colors, images, and timers, or adding a CTA to collect subscriber information.

Once your campaign is ready, you need to establish the “Display Rules” using the menu at the top of your OptinMonster builder. These rules determine when and where your opt-in forms appear to users. Utilizing “Behavioral Technology,” you can serve the right offers to the right visitors at the most appropriate moments. Before customizing your display criteria, consider creating a personalized message that resonates with your audience and continually monitor how each user interacts with your campaign. Setting triggers for when visitors are about to leave and engaging them with additional offers can significantly boost your conversion rates. After configuring these settings, publish your campaign by clicking the “Publish” button on your dashboard.

Connecting your campaign to Google Analytics allows you to automatically track key metrics such as impressions, conversions, and the most successful pages. Monitoring real-time data enables you to quickly make adjustments or optimize your strategies to increase lead generation effectiveness. When analyzing your campaign data, focus on accessing detailed analytics specific to each campaign, perform split or A/B testing to compare different approaches, and identify new promotional opportunities to maximize results.

Effective lead management software plays a crucial role in uniting different departments within your organization. Generating high-quality leads is essential for business growth, and selecting the right lead generation tools tailored to your needs is vital. Once your process is well-established, you can even offer lead generation services to other businesses—demand for these services remains strong among agencies and entrepreneurs selling products or services. Online lead generation has become more critical than ever for achieving high conversion rates and securing long-term return on investment. While the process may seem simple on the surface, without the proper tools, potential customers may find it difficult to discover your offerings.

Securing qualified leads is fundamental because they are more likely to convert into paying customers. The pressure to generate new leads can be intense, as prospects eager for your products or services expect you to reach out. Consistently attracting new leads through various marketing efforts is crucial, making effective lead generation tools indispensable. While lead management systems aren’t a cure-all, they help organize data from diverse sources like social media, e-commerce platforms, and more, consolidating all relevant information into a single, easy-to-access location.

Having a robust lead generation system alone isn’t enough; you also need methods to convert those leads into paying clients. By leveraging detailed data, you can craft personalized, targeted experiences for each prospect, increasing the likelihood of turning them into loyal customers. Lead management tools assist in understanding what motivates your prospects, allowing you to develop refined buyer personas that inform your marketing tactics. To begin this process, consider these steps:

Assess your current methods, identifying strengths and areas for improvement. Examine your lead sources to determine which channels and campaigns generate the most qualified prospects. Analyze your advertising investment, adjusting spending in targeted markets or niches to maximize ROI.

Software solutions like Infiniium can integrate your data, making it easier for sales, marketing, and customer service teams to access and share information effortlessly. An ideal system should also promote collaboration, enabling team members to add notes and insights about each prospect within a centralized platform.

No matter how many leads you attract, if your outreach does not match their interests or comes across as spammy, opportunities will be lost. Invest in creating detailed customer personas that help tailor your messaging and content marketing efforts. Adjust your communication strategies to meet the specific needs and preferences of each target segment, increasing engagement and conversions.

Using the lead management tools discussed in this article, recognizing customers who may be about to leave becomes much simpler. It’s wise to set up an automatic follow-up system that reaches out to each customer before they drift away and turn into lost opportunities. Always tailor your pitches to match what your prospects need, as this approach can help you attract more loyal customers over the long term. Building a relevant and timely communication strategy ensures that your customers stay engaged and supported throughout their journey.

Simplify your sales process and respond quickly to potential clients because those ready to buy want to move forward without delay. Many prospects have already decided to work with you; your goal is to facilitate that decision by paying close attention to their needs and expectations, making the final steps of the sale smooth and fast. By reducing friction and showing genuine interest, you increase the chances of closing deals efficiently.

This was my overview of the top lead generation software available today.

Whether your goal is to attract leads, grow your email subscriber list, or automate your marketing campaigns, these platforms can support your efforts:

If you’re interested in further marketing strategies, check out some of my related articles:

Which of these tools are you planning to try, and what’s your reason? Share your thoughts by commenting below.