Top 7 Press Release Distribution Platforms to Watch in 2025 (Rated and Reviewed)

Securing media coverage for your business can be quite challenging. It requires significant time and effort to establish strong connections with journalists and editors so they pay attention to your brand’s news and updates. Similar to guest blogging, the reputation and visibility of your brand grow when you choose the right media outlets that highlight your accomplishments in the best light possible.

Consequently, a press release distribution service is an essential tool to announce your latest product launch, company achievement, or other noteworthy news. With press releases ranking among the top marketing strategies for digital expansion, many digital marketing firms include press release distribution in their service packages.

Many entrepreneurs may not realize just how crucial it is to focus on your press release’s purpose. Choosing the right distribution service ensures you get the most return on your investment. This article highlights the top press release distribution services available today. The selection criteria include factors such as:

Let’s dive into the details.

Below are the top services currently available.

PRWeb leverages its extensive distribution network by syndicating your press release to a broad range of sources. It offers tools that make it easy for journalists and bloggers to embed multimedia elements into your release, enhancing its digital appeal. Whether you’re announcing a new product, sharing news about a virtual conference, or providing company updates, PRWeb helps amplify your message. Its guaranteed distribution across major search engines, news outlets, social media platforms, blogs, and podcasts ensures your news reaches a wide audience, which can also support your SEO efforts by increasing backlinks to your site.

PRWeb’s pricing plans are structured as follows:

PR Newswire was established to help you understand and connect with your audience, share your story with media outlets, generate engaging content, and gauge how well your campaigns are performing.

If these goals align with your business needs, PR Newswire could be an excellent platform for you.

Whether you’re a seasoned PR professional or just beginning, PR Newswire offers the tools necessary to distribute newsworthy stories effectively across social media, search engines, and major publications.

Their services empower you to craft compelling content that attracts interest, engages audiences, strengthens customer relationships, and enhances investor confidence.

Aside from superior distribution capabilities, PR Newswire provides a broad range of branding and analytics tools to measure the impact of your campaigns and inform your strategic decisions.

Managing emerging issues, shaping conversations, and making informed choices about content distribution become simpler with their comprehensive suite of resources.

Details about pricing are not explicitly available on their website. To get more information, you need to create a free account, which will give you access to pricing details and service options.

PR Underground simplifies press release distribution, media outreach, and social engagement monitoring. Whether your goal is creating compelling press releases or reaching the right journalists, this platform makes it straightforward.

Their press release builder allows you to craft effective stories quickly, which are then distributed across multiple channels such as Google News, Bing, Twitter, Apple News, Instagram, and over 80 online news outlets. This rapid distribution helps you reach diverse audiences efficiently.

You can also create a branded newsroom hosting your releases, photos, and videos, providing a centralized hub for your media content. PR Underground also offers media monitoring tools that enable you to track how your press releases are shared on social media and conversations around them. View trend data across major platforms like LinkedIn, Twitter, and Facebook to refine your strategies.

There are four different pricing options available:

24-7 Press Release offers an easy-to-use, proprietary cloud platform designed for distributing news across both traditional media outlets and digital platforms. Along with press releases, their platform enables creation of media alerts, story pitches, and coverage tracking. They boast a vast network of media contacts, increasing the likelihood of your news being picked up by major outlets. Their main goal is to help promote your company or brand exactly as you wish, leveraging their extensive experience and ensuring your news reaches prominent search engines like Google and Yahoo when published.

Pricing plans on Newswire include:

If you’re aiming for a straightforward process to publish your news quickly, thenEIN Presswire is a popular platform to consider for press release distribution.

They enable you to broadcast your news through their wire service and collaborate with other distribution networks and search engines. This connectivity makes it much easier for journalists, bloggers, and online readers to find your story. Additionally, their platform provides tools to monitor how many people are viewing your release, giving you valuable insight into its reach.

Typically, during regular business hours, they review submitted releases within about an hour. If your release is sent during late hours or over the weekend, the review process generally takes around six hours. If a press release is approved and no future scheduled date is set, it will be published immediately. You also have the flexibility to schedule your release for a specific date and time in the future, which can help coordinate your communications strategy effectively.

Key features of EIN Presswire include the ability to reach millions of people through their extensive network of trusted news outlets, the opportunity to get published on relevant sites that match your industry or niche, direct connections with journalists and influencers to amplify your message, and budget-friendly options that enable you to make an impact without overspending.

Pricing options start at $99.95 for a basic news release. Their Pro+ plan costs $399 and includes ten releases plus four additional ones at no extra charge. The Corporate package is priced at $999, offering fifty releases with ten extra for free. It’s important to note that the free additional releases with Pro+ and Corporate plans are promotional offers that may not last indefinitely.

For those aiming to craft compelling stories and leverage powerful distribution channels, Business Wire is an excellent choice. With a history dating back to 1961, they provide comprehensive public relations services, backed by a vast network of contacts across traditional and digital media landscapes. Their distribution platform is highly recognized for its ability to deliver news to prominent online sources and industry publications, making it a vital tool for corporate communications, investor relations, public policy, and marketing efforts.

Business Wire utilizes an advanced, high-speed NX Network and partners with numerous international news agencies, ensuring your most critical news reaches the widest possible audience for maximum impact. Their team of experienced press release professionals offers expertise in both writing and distribution, helping you meet your business exposure goals. They also provide various multimedia services to enhance your storytelling and improve engagement.

Pricing plans are designed to fit different needs, with three main options based on the scope of coverage: local, regional, and national. The local plan starts at $475, regional at $510, and national at $940, with each based on a standard 400-word press release.7. GlobeNewswire

GlobeNewswire offers tailored distribution options that connect you with media outlets, investors, and customers through specific channels. You can choose targeted distribution strategies to build your brand, boost your online visibility, and attract media coverage. Summarizing your message into a language that resonates with your target audience allows for more effective engagement and builds trust. This increases the chances of your audience responding positively and potentially doing business based on your press release. GlobeNewswire’s platform was designed to complement your regular communications by being flexible, automated, and user-friendly.

Pricing details are not provided for users not logged into the site. To discover their offerings and costs, you need to create an account on their platform. Other distribution services not covered here include Send2Press, eReleases, Associated Press, and PR Pro.

Press release distribution services are platforms that enable you to submit your news to a wide array of outlets, including news organizations, blogs, social media platforms, journalists, and magazines. If your goal is to effectively broadcast information about your business, press releases are one of the most efficient tools to reach a broad audience. These services help enhance your visibility and establish credibility, making it easier to attract media attention. Leading services boast extensive reach and can connect your story with the right audiences, ensuring maximum exposure. While many options are available, the top providers are user-friendly and offer comprehensive features to help you craft and share your message as effectively as possible.

When choosing a distribution service for your business, certain qualities are crucial to consider:

The most effective services have a vast network to ensure your news is seen by the largest audience possible. This includes placements in leading newspapers, magazines, and online news outlets relevant to your industry. A broad reach increases the likelihood that other media outlets will pick up your story, multiplying your exposure. It also ensures that your message reaches audiences interested in your niche, rather than unrelated sectors.

The channels a company can access are vital — for example, social media, online directories, media outlets, and outbound websites. Established companies typically have access to more diverse and high-quality channels. The number of outlets they can serve at once is also important; if you need to send out many releases quickly, you’ll want a service that can handle this efficiently without significant delays or costs. Prominent outlets like ABC, CBS, NBC, Fox, and Cision are examples of channels with high exposure, making it essential to understand the media reach offered.

User-friendliness is key. The best services feature intuitive interfaces that simplify submitting press releases and monitoring their performance. Support should also be readily available, particularly for newcomers unfamiliar with such platforms. Companies providing excellent customer service can make the process smooth and less stressful.

Effective tracking tools are essential for assessing your press release’s success. A top-tier service offers detailed analytics, showing how many people viewed your release, clicked on links, and where your traffic originates. These insights allow you to optimize your future strategies for better results and increased engagement.Industry-specific media can feel overwhelming at times. Having access to the right analytics tools can help you optimize your efforts, making your distribution more effective. Being able to generate detailed, real-time reports is valuable for any business—whether you’re a startup, someone using press release writing services for reputation management, or somewhere in between.

The top press release services should allow you to include multimedia elements such as images and videos with your releases. Customization options are also important—they should let you adjust the layout and design to fit your branding. Some services even offer built-in multimedia tools to help you create compelling visuals and videos that enhance your story, ensuring your content stands out from competitors. This feature is particularly useful because it helps you produce high-quality content that captures attention and drives engagement.

Leading press release distribution companies offer comprehensive support to help you tell your story most effectively. This can include pre-made templates, tips for crafting impactful releases, and advice on reaching different media outlets. They should also provide campaign tracking, so you can measure how well your press releases perform. These services are especially helpful if you’re new to distributing press releases or lack extensive experience, making the process smoother and more successful.

When choosing a service, cost should be a key consideration. The best options are affordable and offer good value, so you won’t have to sacrifice quality or features to stay within your budget. Beware of companies that overcharge for basic services or provide limited features, and be cautious of very cheap options that may lack essential tools. Finding the right balance involves comparing pricing structures, especially since some services charge based on word count—the longer your press release, the higher the cost. Doing your research helps ensure you’re getting the best deal.

Fast, same-day distribution services are a significant advantage. They allow you to get your news out quickly, which is critical when timing is important. Using such services can give you an edge over competitors and potentially save you money by enabling prompt responses to timely news. The sooner your press release is live, the sooner it can influence your target audience and spur action.

Many PR distribution companies also offer blogger outreach, connecting you with influential online personalities and bloggers. Leveraging this network can extend your campaign’s reach beyond traditional media channels. It’s particularly beneficial because it allows you to engage with influencers who might not be included in standard press distribution lists, leading to increased exposure and credibility for your brand.

Professional writing is essential, whether you’re issuing one press release or multiple. Having a well-crafted, clear, and compelling release increases the chances of getting noticed and shared by media outlets. The best distribution services often include professional writing, editing, or proofreading features, ensuring your message is error-free and polished before submission. This can be a valuable feature that helps maximize your outreach and impact.

Some leading press release sites are expanding their services beyond simple distribution to include content marketing. They now offer additional content formats such as blog posts, infographics, videos, and webinars. Providing a broader range of content options makes these services more competitive and gives you more tools to promote your brand or message effectively.

Customer support is vital, especially for services that are customer-facing, like press release distribution. 24/7 support ensures help is available whenever you need it, whether to answer questions or troubleshoot issues. Reliable support can make your experience smoother and more successful, giving you confidence in your chosen provider.

Understanding your target audience is critical whether you’re distributing nationally or internationally. Consider factors like the language of your press release, cultural context, and the countries your distribution covers. For broader reach, international distribution services connect you with media outlets across multiple countries, often through established relationships, increasing your exposure. However, not all international services are equally effective; research and comparisons are necessary to choose the best fit.

The number of press releases you can send also matters. Some platforms offer unlimited distributions, ideal if you plan to release multiple stories regularly. Others might impose limits, making them more suitable for occasional use. Knowing your needs helps you select a service that aligns with your campaign volume and budget.

Press release distribution FAQs often cover basic questions. For example, press release distribution involves services that broadcast your news to various media outlets and journalists, helping you reach a larger audience efficiently.To reach a broader audience and support your company’s growth, choosing the right press release distribution service is crucial.

What are the three main elements of an effective press release? The key components include a captivating headline that grabs the reader’s attention, a clear and straightforward call to action, and a format that is easy to scan and navigate. Additionally, including a quote in your press release isn’t always necessary. In most cases, a quote doesn’t significantly enhance the story and can be omitted. However, if a quote adds meaningful context or value, it may be worth including. When selecting a distribution platform, consider your target audience, the type of content you want to share, and how often you plan to send out press releases. Cultivating a good relationship with your chosen distribution partner over time can help ensure you receive the best possible service tailored to your needs.

Currently, some of the top press release distribution sites include PRWeb, which is ideal for disseminating your message across numerous sources; PR Newswire, known for engaging your target audience with compelling content; and PR Underground, which simplifies the distribution process for users. Whether you’re a small business launching a new event management software or managing an international logistics firm, these services can support your next major announcement.

Have you ever issued a press release? How did it turn out? What features do you value most when selecting a PR distribution service? I encourage you to share your experiences and insights in the comments below.

Further information available at StepThroughThePortal.com reveals that press releases aren’t just for announcing new product launches. They can also be a powerful tool to enhance your reputation management and shape public perception of your business. Moreover, press releases can support your link-building strategies, helping you gain exposure through reputable sources within your industry.