Top 7 PRM Software Solutions to Elevate Your Partnerships in 2025

Looking for quick access to the top tools? The leading PRM (Partner Relationship Management) software options are PartnerStack and Impact.

Affiliate and partnership marketing are growing rapidly each year. Companies are increasingly recognizing the immense value of partnerships and affiliate programs, viewing them as some of the most effective channels for marketing and sales. If you’re a partnership manager seeking the latest tools to elevate your program, this guide is tailored for you.

Over the last three years, I’ve immersed myself completely in affiliate marketing—ranging from managing affiliate programs at a large SaaS company to participating in over 200 affiliate programs and launching this blog, which now generates over $200,000 monthly. While other marketing channels enjoy a broad array of tools—such as CRM software for customer relationship management, online course platforms for education and marketing, and email marketing tools that automate communication—partner relationship management (PRM) software is essential for effectively handling and expanding your brand’s partnership initiatives. Now, let’s explore the top PRM tools this year.

**Disclaimer:** This article contains affiliate links, meaning I may earn a small commission at no extra cost if you choose to purchase a paid plan. I personally recommend all these tools. You can read my full affiliate disclosure in my privacy policy.

Here’s a list of the best PRM solutions available this year.

PartnerStack is a top-tier platform designed to streamline partner and vendor management. It connects partners with relevant vendors through an integrated marketplace, enabling mutual growth. For partnership managers, it offers tools to automate program management, including onboarding, training materials, and in-app communication. The platform allows extensive customization, enabling managers to oversee diverse partner types smoothly.

Partners benefit from an intuitive experience—they can communicate easily, monitor their success through analytics, handle payouts, and access educational resources—all within a single platform. PartnerStack enhances collaboration and automation, making partnership growth more manageable.

**Key Features:**

**Pros:**

Other advantages include access to educational content, tracking of links, leads, and deals, and support from an award-winning team.

**Pricing Plans:**

Schedule a demo with PartnerStack today to learn more about their offerings and find the best plan tailored for your business needs. PartnerStack makes it easy to get started and integrate their platform into your operations.

Regarded as the top overall software for managing partner relationships, Impact Partnership Cloud offers comprehensive tools to grow and manage your partnership network effectively. This platform enables seamless engagement with partners, facilitating communication across various digital channels and providing detailed performance insights. It supports numerous partnership types, including affiliate programs, brand ambassadors, sponsorship collaborations, non-profit partnerships, and channel partner programs.

The platform automates every aspect of your partnership lifecycle, helping you identify potential partners aligned with your brand goals, automate contractual agreements, and manage payments automatically. Impact also allows you to track partner progress, nurture ongoing relationships, and make data-driven decisions for future growth. To start collaborating, Impact helps you target the right partners by evaluating their brand alignment and reaching out to them. Once both parties agree, the system automatically sets up electronic contracts and payment structures based on each partner’s performance contributions.

Additionally, Impact provides tools for sharing product details, catalog updates, special offers, and promotional materials, making it easier for partners to promote your brand effectively. You can set specific rules so that only certain products are visible to particular partners, tailoring the partnership experience to your strategy. This constant information sharing keeps your brand top-of-mind and ensures partners are well-equipped to promote your offerings.

Key Features:

Pros of Impact include the ability to send personalized messages to hundreds of partners, automated email and drip campaign management, affiliate tracking, banner and commission control, multi-currency payment settlements, social media promotion, a centralized library of marketing assets, and robust API integrations for cross-platform tracking. Impact has established partnerships with major brands such as Levi’s, UBER, and Lenovo, demonstrating its credibility and scalability.

Pricing details are available upon request; potential users can schedule a demo to see the platform in action and discuss the most suitable package for their specific needs.

Contact Impact.com today to schedule a demonstration of their platform.

Please note, there is a one-time setup fee which varies depending on the technical resources needed for your implementation.

The Pro plan offers several advanced features such as automated payouts, tracking across multiple devices, real-time support within apps, detailed performance reports, custom contract handling, and streamlined onboarding processes.

The Enterprise plan encompasses all features of the Pro plan and adds capabilities like triggered email communications, partner Relationship Management (CRM), fraud detection and prevention, buyer journey insights, and more.

Get started with Impact today by requesting a demo. Simply follow this link: Get started with Impact today by requesting a demo.

This solution is ideal for onboarding new partners and training, priced at $25 per month plus your existing Sales Cloud subscription.

Salesforce PRM is a software solution designed for managing partner relationships and channel activities. It allows you to customize partner recruitment, assist with onboarding and training, and collect detailed performance analytics. The platform includes built-in tools for quick initiation of partner education and support, making it easier for partners to succeed in selling your products.

The platform also enables you to recommend relevant content and resources to your partners, helping them find the necessary files swiftly. Its AI-powered features facilitate quick access to personalized information, freeing up more time for sales activities. Additionally, integration with your existing CRM system provides real-time sales monitoring and performance analysis, while AI-driven suggestions connect partners with relevant experts or groups based on their activity and needs.

Key features include pre-built campaign templates that can be customized with your existing content management system, facilitating guided partner onboarding. The system supports smooth collaboration among team members by offering access to subject matter experts and updates. Its comprehensive knowledge base allows partners and customers to find answers independently or submit support tickets, streamlining issue resolution. Furthermore, detailed reports help you track key performance indicators for upselling and cross-selling strategies.

Advantages of Salesforce PRM include centralized information sharing, joint marketing campaign development and management of marketing development funds, restricted data access with partner permissions, integration with various third-party tools, automated processes for fund requests and claims, lead distribution, and deal registration. It also empowers you to assist partners in building and tracking marketing campaigns effectively.

Salesforce PRM is available as an add-on to your existing Sales Cloud subscription for $25 per user per month. This service is exclusively available for Enterprise and higher-tier plans.This platform offers comprehensive learning tracks designed to guide your partners effectively, all based on insightful quotations.

Allbound is a cloud-based Partner Relationship Management (PRM) platform that facilitates seamless collaboration between partners and managers through a dedicated portal. It offers a Customer Success Manager who supports onboarding, co-branding, deal registration, channel insights, and marketing efforts.

The partner portal serves as a centralized resource where partners can find answers to their questions. It can be tailored to match your specific business guidelines, with the ability to control security features within the portal. You can set session timeouts, define maximum session durations, enable two-factor authentication, and personalize single sign-on pages for a consistent brand experience. The portal’s design can incorporate your brand colors, URLs, and icons to align with your corporate identity.

A built-in content library and search functionality enable partners to access relevant resources based on their role, industry, or needs. Pre-designed templates facilitate the management of marketing development funds (MDFs), allowing partners to submit requests, track ROI, and supply necessary information with ease. These templates streamline the process of requesting marketing funds and help monitor marketing investments.

Key features include the creation of educational tracks and playbooks that guide new partners through structured learning pathways. These tracks can be customized based on partner type, tier, or geography, ensuring relevance to their specific priorities. The platform also uses certification tests to assess partners’ knowledge, helping identify engaged organizations genuinely invested in the relationship. Additionally, a dashboard provides insights into partner activity and success metrics such as marketing return on investment, joint initiatives, pipeline contributions, and quiz performance.

Advantages of using this platform include the ability to maintain control over your partner portal, incorporate gamification elements to boost engagement, and provide a self-help content library. It utilizes AI to generate training modules, supports localized language options, and offers analytics to monitor content interaction. Contact and calendar management features assist in coordinating partnerships across various domains, while integration with marketing automation tools like HubSpot, Marketo, and Pardot streamlines workflows. A centralized communication platform helps organize emails and important documents for future reference.

Pricing plans for Allbound are quotation-based and available in three tiers: Standard, Growth, and Premium.

Impartner offers a SaaS-based partner management solution focused on assigning leads to the most suitable partners. It features a user-friendly interface that allows customization and updates to your partner portal, helping you attract the right partners and optimize their performance. The platform includes automated onboarding processes, management tools, and referral program features, making it easier to bolster partner sales and engagement.Partner management software covers areas such as partner performance, tracking, marketing, sales, and deal registration. It also includes a variety of pre-designed templates and automated workflows to simplify onboarding processes.

You can design multiple partner journeys, setting specific deadlines for each phase and task within these paths. Additionally, there are features to develop digital training programs and certification courses for your partners. The tool enables management of your indirect sales channels’ performance, providing access to data like conversions and sales pipelines.

Key features include lead sharing, where you can assign leads to the most suitable partners and monitor closure rates and return on investment. The Impartner Locator connects potential clients with appropriate channel partners based on search filters, allowing partners to showcase their expertise. Integration with your existing CRM systems helps streamline customer data flow with your partner relationship management platform. The software provides real-time insights into partner activities, supporting performance measurement and incentive management.

Pros of this system include single sign-on (SSO) for easy access, automated solutions for marketing development funds, support for multiple languages, integration with Salesforce, and the ability to personalize and co-brand content. Customers can also select partners based on location, certifications, or services.

Pricing is available upon request, with plan details tailored to different business sizes and needs.

Channeltivity is a cloud-based partner relationship management tool designed mainly for large enterprises, costing approximately $1399 per month. It helps manage deal registration, marketing development funds, channel leads, and training, offering seamless integration with HubSpot and Salesforce CRM platforms. This integration enables smooth data exchange, real-time pipeline visibility, and easier order and lead management. The platform also features a self-service knowledge base for partners to access important resources and a dashboard to monitor real-time funding activity, allowing partners to request and track MDF funds efficiently.

Key features include customizable templates and profiles, automated messaging to keep partners engaged through notifications on deals and MDF expiry, and lead management tools that assign leads and support nurturing. Advantages include real-time email reminders, joint business planning, collaboration options, controlled access to resources, analytics for sales and performance tracking, and the ability to manage commissions and referrals. It also integrates with over 1,000 other apps via Zapier, complies with GDPR, and supports single sign-on for ease of use.

Pricing details are available upon inquiry, offering flexible options based on your organization’s size and requirements.

Channeltivity provides three different pricing options: the Standard Edition costs $1599 per month, while both the HubSpot and Salesforce editions are priced at $1899 monthly. Customers have the opportunity to request a free demo before making a decision. The platform offers key features such as a partner portal, resource libraries, partner profiling, recruitment support, deal registration, co-branded marketing collateral, and lead distribution.

This platform is ideal for sharing data and collaborating closely with partners, especially in quote-based scenarios. Magentrix offers partner relationship management (PRM) and customer portals designed to improve teamwork, increase productivity, and boost revenue. It automates multiple stages of the partner relationship lifecycle, including data entry, onboarding processes, lead sharing, partner recruitment, and incentive management.

Furthermore, Magentrix streamlines functions like managing spreadsheets, supporting deals, enabling channel sales, and pipeline oversight. It also facilitates high-value sales pursuits, real-time collaboration, and access to performance metrics. Its self-serve knowledge library ensures partners can find accurate information promptly, allowing them to focus on selling. The gamification feature enhances partner engagement and motivation by assigning points or monetary rewards based on performance.

Key features include self-registration, which allows partners to onboard themselves through a controlled process with accepted terms, and feedback collection from partners and customers, helping businesses analyze and improve performance. The platform also automates Market Development Funding (MDF) management, including submission, approval, expense handling, and payouts.

Advantages include on-demand training and certification, organized tier-specific training sessions, insights into channel management, content management tools, partner progress tracking, and centralized access to critical data. Magentrix’s pricing is quote-based, enabling tailored plans for each business.

Designed mainly for advertisers working directly with influencers, TUNE’s platform is priced at $499 per month. It offers tools to manage partnerships efficiently, although detailed features were not provided in the current excerpt.

TUNE is a platform designed to help you find and manage new partners effectively. It streamlines the entire partner relationship lifecycle, from onboarding to payments. TUNE is available in two versions — one tailored for advertisers and another for networks.

This software is versatile and caters to various types of partners, including affiliates, publishers, app developers, resellers, and business development teams.

Tracking is a standout feature of TUNE. It offers multiple options such as postback tracking, cookieless tracking, and clickless tracking to accurately monitor partner activities.

Moreover, TUNE integrates seamlessly with most Mobile Measurement Partners (MMPs), often without the need for additional SDKs. This integration provides detailed insights into in-app purchases, app installs, and other user actions.

Key Features:
– Partner Discovery Tool – TUNE includes an built-in tool to help you find suitable partners across industries, from media to technology, making partner sourcing easier.
– Workflow Automation – Automate processes like preventing fraud, managing payouts, and optimizing performance to save time and increase efficiency.
– Performance Monitoring – Track how your partners perform across different channels and adjust strategies in real-time for better outcomes.

Pros:
– Certified with SOC 2 Type II and SOC 1 Type II standards for security.
– Equipped with an integrated fraud detection system.
– Supports event-triggered actions for automation.
– Offers detailed reporting with customizable dashboards.
– Supports server-side tracking and targeted campaigns.
– Facilitates automated invoicing and payouts.
– Provides separate interfaces for partners and advertisers.
– Features two-way API connections for third-party integration and real-time decision-making.
– Sends automatic email updates to partners about the latest news and updates.

Pricing:
TUNE offers various plans tailored to different needs. All plans come with a 30-day free trial.

For advertisers:
– Bootstrap – $599/month
– Scale – $1500/month
– Contract – Custom pricing based on requirements

Standard features across plans include campaign management, promo codes, advanced targeting, desktop tracking, data security, real-time reporting, partner API access, and fraud prevention.

For networks:
– Enterprise – $799/month
– Custom – Price on request

Both network plans include a 30-day free trial, with features such as real-time analytics, landing page optimization, full API access, automation, third-party payment integrations, and partner management tools.

What is PRM Software?

Partner Relationship Management (PRM) software is a tool designed to help companies discover, onboard, and manage relationships with their partners. It automates all stages of partner management, from initial recruitment to sales support and payouts.

These systems typically include content management capabilities, a contact database for partners and customers, and a partner portal. Partners can log in to access company information like pricing, product details, training resources, and more, whenever needed to support their sales activities.

Using PRM tools, companies can expand their partner networks, achieve greater visibility into partner activities, streamline communication, and reduce manual tasks like onboarding and data entry. They also facilitate the management of marketing funds, training, content distribution, and sales tracking, ultimately helping to boost revenue through optimized sales channels.

Features to Look for in PRM Software

Different PRM solutions offer various features and pricing. The key is to choose one aligned with your specific needs.

Some essential features to consider include:
– Automated Partner Onboarding. Effective PRM platforms should offer online, automated training modules that partners can complete at their own pace. You should also be able to create customized learning paths and store critical product information to support partner education.Partners possess the essential expertise and knowledge needed to effectively market and sell your products.

Having a central hub for information empowers your partners to operate independently instead of relying on unofficial sources. They should be able to access important documents, brochures, and other resources directly through the portal, which simplifies their sales process.

This central approach streamlines information flow, making sales activities quicker and more efficient.

MDF refers to the financial support your partners might need for extra resources or to develop indirect sales channels. Partner management systems with integrated MDF features allow you to oversee fund allocations, reduce administrative work, and automate payment processes.

You can easily track how the funds are used, ensuring they support sales initiatives rather than being wasted. Plus, you have the authority to revoke funds if necessary.

A top-notch PRM platform should provide real-time sales data and enable you to monitor progress. Analyzing this information helps you identify future market trends and refine your marketing strategies accordingly.

Furthermore, detailed performance insights can evaluate your partners and channels, assisting in designing effective incentive programs. Additional features to look for include fraud prevention, branding tools, deal registration, and goal setting. Managing partner incentives and goals through the platform will help motivate and retain your partners effectively.

Here’s a curated list of some of the best PRM software options available this year. These tools are designed to help you identify, recruit, and manage your partners efficiently.

They enable tracking of partner activities and performance, making it easier to provide incentives based on results. When choosing a platform, ensure it meets all your operational needs and supports your entire partnership ecosystem.

Focus also on features such as filtering options, self-help knowledge bases, data sharing, personalization, and other tools that facilitate the full partnership lifecycle. The perfect platform will support you from partner discovery to ongoing management.

If you’re looking to discover, recruit, and oversee your partnerships from a single platform, consider these options:

Most of these platforms accommodate different business sizes and partner types.

Which PRM tool are you considering, and what makes it your choice? Feel free to share in the comments below.