2025 Showdown: Which Top Video Conferencing Platform Reigns—Zoom, GoToMeeting, Webex, or WebinarJam?

When considering webinar platforms and video conferencing tools, a few major providers stand out:

Specifically, Zoom, GoToMeeting, Webex, and WebinarJam.

While some options are favored more heavily — for example, Zoom’s widespread use even by beginners — popularity doesn’t necessarily equate to being the best choice. Each of these tools offers unique strengths, so a detailed comparison is essential to determine which fits your needs. Key aspects to evaluate include:

This article will review these four main platforms, highlighting their advantages and disadvantages, core features, and suggesting which one might be right for you based on your specific requirements.

Let’s dive in.

Note: I may earn affiliate commissions if you purchase paid plans through some of the linked options at no extra cost to you. Nonetheless, these are the tools I’ve personally used for conducting video conferences, and I recommend them. Full details are available in our privacy policy.

Zoom is arguably the most popular video conferencing software today. As a cloud-based platform, it facilitates meetings, webinars, live chats, screen sharing, and more.

It supports unlimited one-on-one calls and allows up to 100 participants by default, with optional upgrades enabling up to 1,000 participants via the Large Meeting add-on. Additionally, Zoom offers a calling system that manages calls, queues, voicemail, and allows switching between audio and video modes. There’s also a free VoIP and toll-based dial-in service available in over 55 countries.

Overall, Zoom provides a suite of solutions including conference rooms, a telephony system, webinar hosting, live chat, and private meetings.

Here’s a quick summary of some key Zoom services:

Zoom Meetings simplifies starting, joining, and managing quick or complex meetings. It offers streamlined enterprise-grade chat and video communication accessible from desktops, mobiles, and Zoom for Home Devices.

The platform integrates smoothly with major calendar services, enabling collaboration across devices. It supports HD video and audio for groups of up to 1,000 participants, with 49 videos visible simultaneously on the screen. For more insights, see our comparison of Zoom with RingCentral in RingCentral vs Zoom.

Some of its standout features include options for screen sharing and co-annotation, integration with email calendars for quick meeting start, recording capabilities with transcripts, interactive features like reactions and polls, file sharing, and a comprehensive search and archive system covering ten years.

Zoom’s video webinar platform enables you to engage with larger audiences through interactive live training sessions. It supports live streaming to YouTube, Facebook, and other platforms.

Features include virtual backgrounds, studio effects, background noise reduction, and hosting up to 50,000 attendees. You can conduct polls, Q&A sessions, and share content seamlessly. Post-webinar, you can send surveys, track engagement, and push leads into your CRM system.

Zoom’s conference room solutions facilitate easy planning, starting, and content sharing for larger meetings or events. They support sharing multiple desktops simultaneously and offer features tailored for enterprise environments.

Utilize the wireless sharing features to display content in any room. The system also includes interactive whiteboards, annotation tools, and is optimized to suit rooms of all sizes.

Zoom Phone enables secure high-definition voice calls, with the option to upgrade calls to video meetings. It offers features such as voicemail, call recording, call routing, auto attendants, and seamless integration with platforms like Salesforce, Microsoft Office 365, and G-Suite. The app combines phone, video, meetings, and chat functions into a single platform, allowing users to make and receive calls, share content, and escalate phone calls to Zoom meetings directly from their desktop or mobile devices.

GoToMeeting is an online platform designed for hosting and joining meetings, sharing desktops, conducting video conferences, and managing webinars from any location or device. You can start meetings at any time, using various devices.

Some of the main features include real-time screen sharing from desktops or mobile devices, conference calls with integrated VoIP, and one-click meeting launches through tools like Microsoft Office or email. You can create a personal meeting room for real-time hosting with a custom link, support HD video for up to 250 participants, and use up to 25 webcams at once. The platform also supports mobile conferencing, meeting recording with transcription, and automated reminders for attendees.

Additional tools include conference room equipment with easy-to-use software, a “room launcher” to join meetings instantly from nearby GoToRooms using the mobile app, voice command integration with Siri, cloud recording capabilities, and seamless scheduling with Office 365. The platform also includes integrations with services like GoToWebinar and GoToTraining for hosting larger events and training sessions.

Webex is often considered a top alternative to Zoom. It’s a US-based service offering a range of solutions for web and video conferencing, including online meetings, webinars, screen sharing, cloud calling, team messaging, and file sharing. Cisco Webex provides comprehensive platform options to support remote collaboration and virtual events.

Here’s a quick overview of Webex’s main features:

WebinarJam is a cloud-based platform designed for hosting webinars and live event broadcasts through private virtual rooms. It supports audiences of up to 5,000 viewers and allows live streaming directly to platforms like YouTube and Facebook. This tool is particularly popular among marketers who use webinars as a strategy to generate sales leads and nurture customer relationships.

WebinarJam’s core features include cloud-based broadcasting that lets you reach large audiences in real-time. You can broadcast high-definition video and audio at 30 frames per second, sharing your webcam, screen, or PowerPoint slides. The platform supports multiple devices, including desktops, laptops, tablets, and smartphones, ensuring accessibility from anywhere.

During webinars, you can interact through live chats and Q&A sessions, making your events highly engaging. The platform offers various moderation tools, private comments, and highlighted messages to facilitate smooth communication. Recordings of your webinars are automatically saved, allowing you to review or republish content later. Scheduling is flexible, supporting one-time events, recurring series, or continuous “Always-On” rooms. You can also invite attendees to participate during the presentation, sharing their opinions and insights in real-time. Additionally, WebinarJam provides a customizable page builder to create attractive registration pages. Automated email and SMS reminders help boost attendance, while a panic button feature ensures you can quickly switch to a new live room if needed. Polls and surveys can be used to gather feedback and increase interaction during your sessions.

For more details, check out my comprehensive WebinarJam review.

Next, let’s compare different webinar and web conference platforms side by side.

We’ll now examine each platform in detail, focusing on key features.

When choosing a platform, how easy it is to operate and navigate is very important.

Zoom makes hosting quick meetings simple across any device. The control panel is integrated into the main screen and allows easy access to all meeting features. You can hide this panel and bring it up only when needed.

Switching from voice or chat to a video call is just one click. The platform’s apps work on Windows, Mac, Linux, iOS, and Android, so you can join from anywhere, anytime.

Joining a Zoom meeting is easy and can be done via:

Once inside, you can view participants in gallery view or speaker view, set passwords for security, and use features like breakout rooms for smaller groups. Other user-friendly features include co-annotating, sharing screens, a whiteboard, calendar integrations, recording meetings, searchable transcripts, and easy sharing of videos without downloading files.

GoToMeeting simplifies hosting with synchronized audio and video, enabling easy attendee management, screen sharing, recording, and chat. Its mobile apps allow hosts to run meetings from any device.

Participants can join using desktop or mobile apps, or via a Chrome browser with no download required. Before joining, they see a preview screen with options to activate their microphone or camera. The platform offers extensive technical settings, including webcam optimizations, and automation options through Zapier, such as creating meetings automatically when you add events to your calendar.

Webex offers a straightforward interface with immediate access to meeting options from its dashboard. To organize a meeting, simply click “Schedule a Meeting” and choose a template that fits your needs.

Fill in all the necessary details to either start your meeting immediately or set it for a later time. During the session, you’ll see a list of participants and other panelists on the right side of your screen.

Joining a meeting or collaborating is straightforward. You can send email invitations containing joining instructions and a password to your attendees, ensuring a smooth connection. The platform supports multiple ways to join—via computer, mobile device, or video conferencing system—and allows access directly from a browser without requiring software installation or account creation with Webex.

WebinarJam offers a wide range of features including high-definition video and audio streaming, automatic recording, attendee spotlighting, a page builder, polls, and surveys. Its ability to create customized landing pages and automatically record sessions are notable advantages. Additionally, it enables you to set up automated email responses tailored to registrants’ actions, making attendee engagement seamless.

A significant feature is its “Express Configuration” option, which allows you to launch your webinar within 30 seconds. Even the standard setup process is quick, typically taking less than five minutes. The platform supports multiple operating systems like Windows, Mac, and Linux, as well as popular browsers such as Chrome, Firefox, Opera, and Internet Explorer.

Winner: It’s a Tie.

All these platforms are user-friendly for hosting and joining events. They allow quick setup, and the simple joining process makes participation hassle-free. Moreover, they offer applications compatible with various operating systems, facilitating remote access and management.

Each platform listed enables you to host webinars involving hundreds or even thousands of participants. An ideal webinar tool should simplify every step—from setup and scheduling to conducting and joining the session.

Zoom Video Webinar supports up to 10,000 viewers depending on your license type. Licenses start at a capacity of 100 attendees, with options to increase the number as needed. You can share your screen and video feeds during the webinar, while attendees can interact through chat or Q&A features. Setting up a webinar on Zoom involves filling out a simple form with details like the topic, description, date, and time.

You can use a pre-existing template or create a new one from scratch. The only customization option is adding your logo. Participants can join as listeners or viewers through the shared link.

Zoom offers two webinar formats: with registration required or open access without registration. The registration-required sessions involve participants filling out a form before they can receive the joining link.

GoToMeeting provides a dedicated webinar creation tool called GoToWebinar. This feature allows you to schedule webinars directly through your dashboard with a simple click on “Schedule.” The platform supports up to 3,000 attendees. It also enables promotional activities such as creating hashtags for social media and customizing registration pages.

If needed, you can start a spontaneous webinar using the “Webinar Now” feature. The platform includes options for practicing with your speakers beforehand and sends automatic email invitations, confirmations, and reminders. It also offers analytics to track which channels generate the most registrations, helping you optimize your outreach efforts.

Webex facilitates hosting webinars for up to 3,000 participants, supporting multiple speakers and offering advanced controls for monitoring audio and participant activity. Core features include screen sharing, Q&A, polling, and chat functionalities. Setting up a webinar on Webex is straightforward from the dashboard by selecting “Host an event,” with options to customize and brand your invitations or registration pages. This platform also allows you to ask questions to collect leads and follow up afterwards.

Webex offers the capability to record your webinars for later viewing and provides live technical support during the event. This feature ensures smooth presentations and allows participants to revisit content at their convenience.

WebinarJam supports up to six presenters and as many as 5,000 attendees with its premium plans. It features a simple “one-click registration” process that enables you to collect the maximum number of participants. Just share a “Click to Register” link with your entire subscriber list, and those who click will be instantly registered. It’s recommended to set up your webinar using browsers like Google Chrome, Firefox, or Safari for optimal performance. To get started, click on “My Webinars,” follow the prompts, and install the required software to create your event.

The top choice: GoToMeeting or WebinarJam.
Both tools are specifically designed to streamline the setup and hosting of webinars, offering advanced options to maximize registrations and generate leads.

The number of presenters allowed varies across platforms. Zoom Webinar permits up to 100 panelists, including the host. GoToMeeting does not limit the number of organizers or account admins. Webex allows up to 100 hosts sharing their video during an event. WebinarJam restricts the number of presenters to six.

The winner here: GoToMeeting, due to its unlimited organizer support.

All these platforms support a different maximum attendee count. Zoom can host webinars with up to 50,000 participants if you include the Large Meeting add-on, and offers support for up to 1,000 attendees in standard meetings. GoToMeeting supports up to 3,000 participants, but its enterprise-level GoToWebinar service allows hosting up to 5,000 attendees. Webex typically supports up to 200 participants on its most expensive plans. WebinarJam allows for a maximum of 5,000 attendees.

The top performer: WebinarJam, with capabilities for up to 50,000 attendees in webinars.

Zoom provides live high-definition video sharing and several tools to improve audio clarity. Features include virtual backgrounds, studio effects, and background noise suppression. Users can adjust microphone and speaker levels before the meeting to ensure clear sound. Additionally, Zoom offers advanced lighting adjustments, touch-up options, filters, and reactions to help participants appear professional and engage more effectively with the audience.

In addition to software, Zoom offers hardware options for setting up a conference room at home, such as premium microphones, cameras, and speakers for a better audio and visual experience.

GoToMeeting allows you to host high-resolution video calls with automatic bandwidth optimization, ensuring a smooth connection. It also provides multiple options for audio, like computer-based VoIP and traditional phone calls, but accessing the PSTN feature requires a paid subscription. Even its screen sharing feature is HD quality, and you can adjust your bandwidth in real-time to prevent disruptions during meetings.

Webex offers a comprehensive suite of features, including HD video, screen sharing, a digital whiteboard, and customizable virtual backgrounds to maintain focus or create a professional environment. You can opt for virtual, blurred, or personalized backgrounds to keep your audience engaged. It also allows you to choose your preferred audio connection—whether via computer, call me, or call-in options—before joining a meeting. The platform includes noise suppression and speech enhancement to minimize background noises like keyboard typing. Most modern PC cameras are compatible with Webex, supporting high-definition video for a crisp viewing experience.

WebinarJam is designed for larger audiences, enabling you to run webinars, share presentations, and broadcast in HD at 30 frames per second. It features “Video Injections” that integrate seamlessly into your live sessions to make your presentation feel more connected. However, since WebinarJam streams through YouTube Live, the video quality may be compressed, which can impact the clarity of your audio-visual output.

Overall, all these platforms support HD video and audio for meetings and webinars. Nonetheless, Webex stands out due to its range of advanced features that allow for further customization and quality control.

Zoom provides cloud recording options for paid plans, where all video, audio, and chat transcripts are automatically saved to Zoom’s cloud storage. Users can also choose local recording, saving files directly to their computers. The basic cloud storage limit is 1 GB per licensed user, but larger capacities are available with enterprise plans.

GoToMeeting offers automatic recording of sessions both locally and in the cloud, with no specified storage limits within reasonable use. Recordings can be accessed later through the meeting history, where you can play, download, or delete them.

Webex stores new recordings in MP4 format, either online or on your device. The Starter plan provides 5GB of cloud storage, while the Business plan includes 10GB. Additional storage options are available with customized enterprise plans, which require contacting sales.

WebinarJam’s recording and storage details are not included here, but it commonly offers recording options suitable for webinar needs, typically supporting local and cloud storage solutions depending on the plan.Your live broadcasts will be automatically saved as a video file, capturing every action in your Live Room and replicating them in the Replay Room.

Winner: GoToMeeting.

With GoToMeeting, all plans include unlimited cloud storage, allowing you to keep as many recordings as you need.

Reporting and analytics are crucial tools for understanding your audience’s behavior, tracking where they’re joining from, and analyzing engagement metrics.

Zoom offers a “Dashboard” tab that displays key analytics in real-time, including quick stats on participants, meetings, and Zoom Rooms. Most graphs are interactive, letting you adjust the date ranges and data points by hovering over them, which reveals detailed information like minutes, number of meetings, and participant counts.

In addition, Zoom provides separate tabs for “Meetings” and “Webinars.” The Meetings section allows you to review both current and past sessions, including recordings, quality reports, and user details. The Webinars section provides progress reports on ongoing and previous webinars, along with detailed attendee data such as names, devices, IP addresses, locations, network types, join/leave times, and reasons for disconnecting. You can also export registration and poll data into CSV files for further analysis.

GoToMeeting automatically gathers analytics and participant information after each session. Its dashboard features charts that measure webinar attendance, engagement levels, talk times, and participation rates. It categorizes reports into three types: activity reports showing session metrics like webcam usage, analytics that interpret these data points, and insights that offer private summaries of how the event performed.

Webex’s standard plan stores data for three months, while its pro plan extends access to 13 months of historical information. Attendee data can be viewed through the “Analytics” section of the dashboard, which provides interactive graphs illustrating usage and adoption patterns. Users can download comprehensive reports in CSV format for further review.

WebinarJam’s dashboard displays key metrics like click-through rates, cost per registration, and both engagement and traffic analytics. Visualizations help you gauge audience interaction and visitor flow, enabling a detailed understanding of how your webinars perform.

Overall, the choice between these platforms for reporting often comes down to specific needs, but all provide valuable insights into your sessions’ performance.

Interaction and engagement features are also essential components for a successful online event platform.Tools for collaboration and engagement are essential in keeping your event lively and ensuring your audience remains involved.

Zoom offers a comprehensive array of built-in features designed to promote interaction, including options like screen sharing, whiteboards, co-annotating, and more. Participants can chat during sessions, share music or videos, display multiple desktops at once, and open up to a dozen whiteboards simultaneously. They can also share files, documents, emojis, screenshots, and other media, while attendees are able to raise their hands and respond to polls easily.

GoToMeeting’s webinar capabilities enable the creation of up to 20 polls to facilitate interaction and gather feedback. After your session, you can conduct a survey with as many as 20 questions and host a Q&A session to further engage your audience. Additional features include sharing desktops or applications, receiving meeting reminders, utilizing virtual whiteboards, and handing over mouse and keyboard controls to other participants.

Webex enhances audience interaction through on-screen emojis representing applause, thumbs up/down, smiling, laughing, and more. You can also send animated reactions or make hand gestures. Other features include real-time translation into over 100 languages, screen sharing, display of your screen status, note-taking, and more, making for a dynamic and inclusive experience.

WebinarJam, on the other hand, provides tools for live chatting, Q&A sessions, polls, surveys, private comments, drawing boards, moderation controls, highlighted comments, sticky announcements, and other interactive elements. A standout feature is the ability to invite attendees to speak or broadcast their webcams during the webinar, with the option to switch them to “attendee-only” mode when needed. This makes WebinarJam particularly effective for engaging participants interactively.

In terms of customer support, Zoom offers round-the-clock global assistance, including quick-start guides, video tutorials covering topics like joining and recording meetings, an FAQ section, and access to technical resources. The platform also provides a direct customer service number, with priority support available through its Premier plan.

GoToMeeting users can find answers via the support search or browse the FAQs, which are accessible online. Support options include a help desk, tutorials, and even the opportunity to speak with a sales representative by calling 1800 419 6989.

Webex maintains a rich library of helpful articles and FAQs, with expert assistance available—though support via chat or call is reserved for paid subscriptions. Users can also check Webex’s service status through its online status page or access a community forum for shared knowledge and troubleshooting.

WebinarJam offers 24/7 support options, including ticket submission and live chat during business hours (Monday to Friday, 8:00 AM – 1:00 PM PST). Additionally, resources like a comprehensive “Documentation Wiki,” online classes, webinars, daily demos, and integrations help users maximize the platform’s potential.

Overall, these tools and support options make each platform a powerful choice for hosting engaging, interactive, and well-supported online events.Here’s a look at how WebinarJam and its premium features function, along with a glance at the frequently asked questions and their Facebook community for support.

WebinarJam features a dedicated Control Center—a separate virtual space where staff can oversee event organization and logistics. This setup allows hosts to concentrate solely on delivering engaging content without getting bogged down in behind-the-scenes management.

There’s a clear winner in support services: WebinarJam. While all four platforms provide strong customer support, Zoom and Webex charge extra for advanced support options. WebinarJam stands out by offering extensive assistance, including live chat support, to help users resolve issues quickly.

Heading into pricing plans, each platform offers different options.

Zoom has five plans, starting with a free option that supports up to 100 participants, allows unlimited one-on-one meetings, and hosts group meetings for up to 40 minutes. Upgrading to an enterprise plan boosts capacity to 1,000 participants and includes more customization options. Other add-ons include tools like Zoom Rooms and Zoom Video Webinars.

GoToMeeting offers three plans. The Professional plan costs $10.20 per organizer each month when billed yearly, supporting up to 150 participants. The Business plan is $13.60 per organizer monthly with capacity for 250 participants. Its largest plan, Enterprise, is quote-based to fit larger organizations. Although it doesn’t have a free plan, a 14-day free trial is available.

Webex provides four tiered plans. Its free option supports one user and hosts meetings with up to 100 participants for a maximum of 50 minutes. Paid plans, like Starter at $14.95 per host per month and Business at $29.95, expand capacity and features. Enterprise plans are custom-priced for larger needs, with a 30-day free trial available and a discount for annual billing.

WebinarJam offers three main plans: Basic at $499 annually, Professional at $699, and Enterprise at $999. These plans are designed to cater to different levels of webinar hosting needs, providing a range of features and capacities suitable for various business scales.

WebinarJam does not offer a free plan. Their basic package accommodates 500 attendees, while the Enterprise option supports up to 5,000 participants and includes six hosting spots. You can try it with a 14-day free trial for just $1, plus there’s a 30-day money-back guarantee if it doesn’t meet your needs.

In comparison, Zoom provides a free plan and an affordable starter plan that allows for hosting up to 100 participants. Conversely, WebinarJam offers a solid alternative as well. Despite lacking a free tier, its basic plan starts at $499 per year, granting unlimited webinars, and includes a full refund within 30 days if you’re not satisfied.

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Choosing the right video conferencing platform hinges on your specific goals. For instance, WebinarJam excels in hosting and promoting webinars with features like pop-up offers and automated follow-ups that help boost engagement and conversions.

My top choices include:

Ultimately, your choice should be based on your specific requirements, budget, and audience size.