Top 21 Email Marketing Tools and Platforms You Need in 2025

Expert’s Advice

Moosend offers a user-friendly platform centered around integrating email marketing and automation within one simple interface. It’s particularly suitable for small business owners and freelancers who want a visual tool to craft personalized campaigns easily. The drag-and-drop campaign builder makes designing emails straightforward, allowing you to add images, text blocks, social icons, and other elements seamlessly. Additionally, they provide a wide variety of responsive email templates that look professional on both desktop and mobile devices.

The platform’s standout feature is its automation capabilities. Using pre-designed “Recipes” (automation templates), you can set up complex email workflows that run automatically, saving time and ensuring consistent customer engagement.

The platform particularly excels in automation, where their “Recipes” let you automate various messaging tasks to streamline your marketing efforts.

Engaging and converting your audience into loyal customers, while maintaining their interest over the long term, is crucial for success.

Campaigner offers an intuitive automation workflow builder along with a comprehensive set of features, making it an excellent option for businesses seeking versatile email marketing tools.

Key Features:
Create workflows that enable you to send highly personalized messages to your contacts automatically and at scale. Use Autoresponders to turn casual visitors into lifelong clients by automatically delivering targeted, timely emails. Launch Campaigns triggered by specific actions such as opening an email or clicking on a link, and set up recurring campaigns to stay in touch regularly. Expand your reach by integrating SMS marketing to connect with contacts on their mobile devices and boost your brand’s visibility through social media sharing features.

User Experience:
Campaigner’s email builder stands out because it allows you to easily craft emails using professional templates or code your own from scratch. The interface is user-friendly, with a top menu that simplifies navigating different tools, making the overall experience smooth and intuitive. Your emails can be tailored to reflect your brand’s identity, thanks to numerous customization options.

Pricing:
Campaigner has four different pricing plans to suit various needs:
– Starter: $59 per month
– Essential: $179 per month
– Advanced: $649 per month
Additionally, there’s an eCommerce plan costing $79.95 per month that includes integrations with Shopify and Magento, unlimited contacts, and various features tailored for online stores.

What I Like/Dislike About Campaigner:
I appreciate the extensive functionality Campaigner offers, from automation to SMS marketing, and the wide array of customization options for emails, which helps maintain brand consistency. The platform also boasts a high delivery success rate compared to some competitors. On the other hand, achieving your desired email design can require some patience and adjustments, as the customization process may take a little trial and error.

Product Updates:
Recently, Campaigner has added a two-factor authentication (2FA) feature, enhancing security and making user login and account management safer and more straightforward.

Get started with Campaigner.

Mailerlite stands out for its ease of use and round-the-clock support, with plans ranging from free to $10 per month.

Over 600,000 users worldwide rely on Mailerlite. They offer flexible tiered plans based on your contact list size and a free option for accounts with fewer than 1,000 subscribers. The platform is renowned for its user-friendly interface, responsive email designs, and excellent customer support available via live chat and email at any time.

The free plan allows you to send up to 12,000 emails per month but comes with some feature limitations. Upgrading to the $10/month plan unlocks the full suite of tools, including a landing page builder, embedded forms, and pop-ups to enhance your marketing efforts. Mailerlite also provides detailed analytics such as click maps and location-based open reports, helping you measure your campaign performance effectively.

Key features include:
– 24/7 live support via chat and email
– A powerful, easy-to-use landing page builder
– Integrations with major eCommerce platforms
– Email surveys
– An extensive template gallery
– Excellent email deliverability

Pricing details are provided to help you choose the plan that best fits your business size and needs.

With a free plan that includes up to 1,000 subscribers, Mailerlite offers flexible pricing options suitable for different needs.

Overall, if you want adaptable pricing, reliable email delivery, and a small mailing list, give Mailerlite a try.

Go to Mailerlite and see if it’s the right fit for your email marketing goals.

GetResponse is a comprehensive online marketing platform designed to help grow your business through email campaigns, high-converting landing pages, and webinar software that enhances your marketing efforts.

One of its standout features is Autofunnel—a tool equipped with over 30 ready-made landing pages, email templates, and sequences aimed at generating sales. Whether your goal is lead generation, product sales, or webinar registration, Autofunnel provides tailored solutions.

The platform is optimized to nurture your email list and maximize conversion rates, making it ideal for building effective sales funnels.

However, some of their 500 templates may seem a bit outdated, and their email deliverability sits around the middle of the pack compared to other services.

A significant advantage is their advanced automation capabilities, allowing you to create complex segmentation conditions that trigger automatically based on subscriber actions.

Their user-friendly drag-and-drop builder simplifies designing professional emails, making GetResponse one of the top tools for automated sales funnels and landing pages.

Pricing starts with a free plan for up to 500 contacts. After that, the Basic plan costs $13.24 per month, Plus is $41.12, and Professional is $82.94. Opting for annual plans can save you between 18% and 30%.

Pabbly Email Marketing offers a distinct advantage with excellent inbox delivery rates and an independent SMTP service costing $24 per month.

It provides a suite of marketing tools—including online form creation, email marketing, subscription billing, and email list cleaning—within a complete business management bundle called Pabbly Plus, all at a low price.

The platform’s email service supports features like automation, list management, autoresponders, and subscriber segmentation regardless of whether you’re on a free or paid plan. You can easily integrate more than 50 external SMTPs or use their built-in options to send your emails efficiently.

With Pabbly Email Marketing, you can easily run campaigns and send bulk emails to prospective users with just a single click, enhancing your overall marketing effectiveness. It also manages bounce rates and spam complaints efficiently across popular SMTP services like Amazon SES, MailGun, Mandrill, and SendGrid.

Some key features include a drag-and-drop email editor that’s easy to use, over 500 customizable email templates, lead and business info collection through subscription forms, and the ability to connect multiple SMTP providers to route emails through different vendors. The platform helps increase open rates by cleaning invalid email addresses with its MX cleaner, and it automates follow-up emails for those who don’t open the initial message. You can set up autoresponders to interact with your audience automatically, and schedule automated emails to keep your subscribers engaged on pre-defined timelines. Its email delivery success rate is approximately 99%, making it ideal for maintaining an up-to-date and clean database.

The pricing structure for Pabbly Email Marketing depends on the number of subscribers you have. The more subscribers, the higher the cost. You can get started with Pabbly Email Marketing by visiting their website through this link: Pabbly Email Marketing.

Great, now onto ConvertKit. Designed specifically for creators like bloggers, ConvertKit offers an affordable email marketing solution starting at just $9 per month. It’s made by people who understand the needs of online creators and aim to help grow their audiences. ConvertKit features attractive sign-up forms, automated email sequences that boost conversion rates, and efficient subscriber organization to maximize engagement.

For those who want to send personalized, text-based emails that resemble a Gmail message, ConvertKit is particularly suitable. It also provides advanced automation options, including triggers based on site actions or email interactions, allowing precise segmentation of your email list. These features make it easier to target specific groups of subscribers and tailor your messaging effectively.

Their email sequences can be triggered by a variety of user behaviors, such as opening emails or visiting certain pages, making follow-up communication more relevant and timely. Additionally, ConvertKit offers powerful list segmentation tools driven by these triggers, enabling creators to customize their campaigns for optimal results. The service’s focus on simplicity and customization makes it a popular choice among bloggers and online entrepreneurs seeking a straightforward yet powerful email marketing platform.

ConvertKit stands out for several key reasons: it allows you to create highly targeted segmentation based on user actions, enabling you to tailor your email sequences specifically to individual behaviors. Your plain-text emails will look polished and professional without any unwanted branding or clutter. For your blog, simple text emails are the most effective—no need for elaborate designs, logos, or images. Overall, it’s an excellent tool for building lead funnels. For instance, sales professionals aiming to close significant deals typically prefer personal phone calls or straightforward text emails over image-heavy marketing campaigns filled with corporate branding. For more details, check out my comparison between ConvertKit and Mailchimp.

Pricing for ConvertKit starts with a free plan for up to 300 subscribers, making it accessible for new or smaller blogs. Paid options start at just $9 per month, making it an affordable choice for content creators focusing on high-converting sales funnels. You can get started with ConvertKit through this link — it’s my top recommendation for bloggers.

For ecommerce brands seeking a comprehensive, omnichannel approach, Omnisend offers a powerful solution. This platform goes beyond just email, integrating messaging across social media, SMS, push notifications, WhatsApp, and more. Over 70,000 marketers across 130+ countries rely on Omnisend for their marketing needs. The platform’s ability to unify messaging ensures that visitors receive relevant and timely messages across different platforms and devices. It can track user behavior on your website and customize marketing automation based on specific actions, such as browsing history, cart abandonment, or post-purchase follow-ups. You can easily connect Omnisend with major ecommerce platforms like Shopify, WooCommerce, BigCommerce, or Magento, ensuring seamless integration. Their standard plan, costing $16 per month, includes sending up to 6,000 emails and access to automation features like interactive signup forms, product recommendations, and SMS marketing. This approach enhances conversion rates by providing tailored messages aligned with user interactions. Omnisend is an excellent choice for omnichannel brands aiming to maintain consistent, relevant communication with their audience.

Pricing for Omnisend begins with a free plan, and paid plans start at $16 per month, providing an affordable yet robust solution for ecommerce businesses.Gist

Gist offers a comprehensive suite of marketing automation, live chat, and email communication tools that give you a complete picture of your business activities. It also includes advanced features such as event tracking to monitor visitor actions on your site and a knowledge base system to streamline customer support through automation.

Gist’s standout feature is its chatbot capabilities. The GistBot can pre-qualify potential leads and schedule meetings round the clock for your sales team, all in a sleek, modern interface that supports multiple languages. You can assign conversations to different team members, send private notes, and easily manage communication statuses. Furthermore, its automation tools allow you to design visual workflows aimed at engaging and converting prospects. You can create actions and tags to analyze customer behavior, segment your audience effectively, and utilize timing variables to deliver the most relevant messages at optimal moments.

With powerful live chat functions, event management, and automation options, Gist is an all-encompassing marketing solution suited for businesses seeking to boost lead generation and support their sales efforts. You can start using Gist for free, which includes two support seats, making it accessible for small teams or those just beginning to explore integrated marketing automation.

Pricing:

You can get started for free, which includes two support seats to help your team begin automating and engaging with customers effectively.

Automizy is designed to help your emails stand out in crowded inboxes, leading to a 34% increase in open rates. It offers all essential email marketing features, including campaign sending, automation creation, form building, and contact management, all within a user-friendly platform.

Using Automizy, you benefit from proven strategies that help you improve open rates through features like an email subject line tester, which predicts the success of your email titles based on extensive campaign data. You can also A/B test automated emails by creating multiple subject line variations and letting AI select the best performer. The platform simplifies creating effective email sequences with templates and automation blueprints, saving you time while maximizing engagement.

Pricing-wise, Automizy is available for $29 per month, providing full access to all features—including an intuitive email workflow builder that allows you to craft high-converting sales funnels.

Over 100,000 email marketers rely on AWeber because of its features tailored for small businesses. They offer excellent support through email and phone, along with helpful resources like articles and videos, so you can quickly find answers and focus on expanding your business. Similar to other tools on this list, AWeber provides drag-and-drop email builders, list management features, and detailed analytics reports. With their list management system, you can easily import your contacts from files such as XLS, XLSX, TXT, CSV, and TSV, and automate the process with rules you set. Their marketing automation capabilities allow you to develop autoresponder sequences triggered by actions like opening emails, clicking links, visiting your website, or making purchases. One of AWeber’s standout features is their collection of 700 design templates, which is more than GetResponse’s 500 or MailChimp’s 80, although some templates may appear outdated, while others look modern and high-quality, reminiscent of premium Instagram ads. Recently, they also introduced the option to use web fonts and standard fonts in your designs. Thanks to their extensive template options, knowledgeable support team, and comprehensive knowledge base, AWeber is an excellent choice for small business owners seeking reliable email marketing solutions.

You can start with AWeber’s free plan, which includes nearly all features such as unlimited landing pages, sign-up forms, automated email campaigns, hundreds of integrations, and 24/7 customer support. Their paid Pro plan begins at $19 per month, with pricing based on your subscriber count.

Campaign Monitor, established in 2004, is another strong option known for its user-centric approach. While it doesn’t have a single feature that sets it apart drastically, it excels at doing everything well. With a 99% customer satisfaction rate and a program dedicated to giving back, Campaign Monitor is a global company that values community involvement — their team volunteers thousands of hours annually, supporting local food banks, parks, beaches, and at-risk youth groups. Their email templates are visually striking and suitable for nonprofits and businesses alike. The builder allows full customization, enabling users to modify fonts, colors, and layouts to match their brand standards, particularly with the Premier Plan, which allows locking sections to maintain consistency. Their automation features are comparable to other platforms, offering triggers and actions for targeted campaigns. They excel in data segmentation, enabling complex rules and multiple segment exclusions before dispatching emails. With over 250 integrations, connecting to platforms like Salesforce, Magento, and WordPress is straightforward. Their pricing starts at $9 per month for the Basic plan, which allows sending up to 2,500 emails. For larger lists, their Unlimited plan is $29 per month. However, note that costs increase quickly with your subscriber count — for example, with over 25,000 subscribers, the Basic plan costs $299, and the Unlimited plan is $699. Despite the higher prices, their support quality and template design make them worth considering.If your main focus is effective email marketing, Campaign Monitor is definitely worth exploring. You can try out their features easily with a free account.

16. Mailchimp

One of the most recognized names in email marketing, Mailchimp handles over 1 billion emails every day and has served more than 14 million customers as of 2017. Their free plan offers an intuitive interface, allows up to 2,000 subscribers, and permits sending 12,000 emails each month—making it ideal for small businesses. The free tier also includes autoresponders, transactional emails, analytics, and integrations with third-party apps. There’s a dedicated Mailchimp app available for both iPhone and Android. Pricing depends on your list size; once you exceed 2,000 contacts, you’ll need to upgrade to their $30/month plan for 2,000–2,500 contacts.

Mailchimp is widely popular, with over 17 million users reported a few years ago, making it the market’s most familiar free email marketing service. However, its widespread use means it might lack some options for creating highly customized emails. For a deeper understanding, check out my detailed comparison of Constant Contact versus Mailchimp or discover the 21 best alternatives to Mailchimp to find more tailored tools this year. You can also explore this comparison between Mailchimp and SendGrid for additional insights.

Pricing details are available through their official site, with plans suited for minimal needs and basic features. If you want an easy-to-use option with fundamental capabilities, Mailchimp is a strong choice.

17. Mailigen

Designed for small and midsize companies across various sectors like e-commerce, marketing, finance, and media, Mailigen offers a cloud-based email marketing platform. It includes features for list segmentation, automation, campaign analysis, sign-up forms, ready-made templates, and surveys. Users can also integrate online surveys and send text messages through the platform. Mailigen’s drag-and-drop editor makes designing emails straightforward by allowing users to add and arrange text, images, and other elements easily. The platform provides customizable templates and styles, enabling the creation and management of professional campaigns efficiently. With nine different content block types and the ability to implement dynamic content through if/or statements, users can craft engaging, personalized emails. An open API support further enhances its flexibility and integration capabilities.They provide integrations with a vast array of plugins, including popular tools like Zapier and WordPress.

Additionally, they connect seamlessly with e-commerce and social media platforms such as Facebook and Twitter.

Pricing is structured into tiers that increase based on your number of email subscribers.

For smaller contacts lists of up to 500 subscribers, costs start at $10 per month.

If your list grows to 2,500 subscribers, the monthly fee is around $25, scaling up to $400 for lists with 100,000 subscribers.

For those with more than 150,000 contacts, custom high-volume pricing options are available.

If you’re searching for a powerful email marketing platform that integrates with many third-party apps and offers an open API, you can start with a 30-day free trial today.

Benchmark is a user-friendly, comprehensive email marketing tool. It features a drag-and-drop email creator, sophisticated automation workflows, and additional tools like surveys, polls, and opt-in pop-ups to help expand your mailing list.

Start by adding their sign-up forms and pop-ups to encourage visitors to join your mailing list. Once enrolled, you can set up triggers for automated workflows like welcome emails, post-purchase follow-ups, abandoned cart reminders, and more. After users subscribe, nurture relationships using surveys, polls, and beautifully crafted emails that look great on any device, helping you build a dedicated audience.

Benchmark also provides analytics features such as A/B testing subject lines, email content, and send times. They include a handy inbox preview tool to see how your emails will look across various platforms. The service integrates with over 300 other tools, including WordPress plugins, Facebook sign-up forms, Google Docs, Zendesk, PayPal, and many SaaS applications to enhance your email capabilities.

Pricing starts at $10.50 a month for their premium plans, with a free trial available for new users to test all features before committing.

Founded in 2015, SendPulse is a relatively new but well-reviewed email service, praised by both beginners and experienced marketers alike. Their free plan allows you to manage up to 2,500 subscribers and send up to 15,000 emails each month, making it an excellent option for small to medium-sized mailing lists.

Pricing:

If you’re interested in upgrading to a premium plan to lift restrictions, prices start at $6.40 per month when billed annually.

While the free plan provides generous email sending limits, some users report slower speeds and fewer template options. However, features like SMS automation and push notifications across various devices compensate for these limitations. When you create a SendPulse account, you can begin using it for free or receive a $50 discount with the link provided below.

20. MoonMail
All-In-One Cloud-Based Email Marketing (Free – $44/month)

MoonMail is a cloud-based email marketing platform powered by Amazon AWS. It supports multiple communication channels including email, voice calls, SMS, WhatsApp, Facebook Messenger, and chatbots, making it ideal for marketers who want to reach audiences across different platforms. The platform offers a drag-and-drop editor with customizable templates, and one of its standout features is creating interactive email headers with HTML and CSS. These allow for advanced design elements such as menus, hover effects, fade-ins, and opacity changes.

In addition to its design capabilities, MoonMail offers excellent customer support and a comprehensive knowledge base to assist users. Its free plan allows up to 2,000 contacts and one campaign per day, but restricts mailing to ten recipients per campaign. A key advantage is that billing is based solely on the number of emails sent, not the number of subscribers, providing flexibility for growing businesses. The platform also has an open API for messaging via WhatsApp, Facebook Messenger, or other chatbots, and an integrated Shopify app for e-commerce stores sending automated responses and abandoned cart emails. For marketers seeking a versatile and interactive email tool with easy API integration, MoonMail is a strong choice.

Pricing:

Your best option is their $44/month Lite Plan, which allows unlimited contact storage and up to 50,000 emails sent per month. It includes features such as automated bounce handling, spam reports, compliance tools, automation options, and premium support.

21. OntraportOntraport.

While Ontraport might not be a household name in email marketing, it has been a strong player in the industry for over 13 years. Staffed with more than 100 employees and generating more than $10 million annually, their primary strength lies in their comprehensive customer relationship management tools, with email marketing being a key feature. Their standout offering is the Campaign Builder—a visual automation tool that simplifies the process of designing complex marketing sequences and allows users to collaborate in real time. The platform features an intuitive block-based editor, complete with helpful prompts to assist during campaign creation. However, pricing can be a concern; their basic paid plan starts at $79 per month, supporting just 1,000 contacts, which may not be ideal for growing businesses. Once your contact list exceeds this limit, the cost increases significantly—up to nearly double with just a few thousand more contacts. Because of this, Ontraport is best suited for sales-focused organizations operating in high-end B2B or B2C markets where automation and sales workflows take precedence over mass email campaigns. You can try Ontraport free for 14 days without needing to provide credit card details.

Mailjet was launched in Paris in 2010 and has built a reputation for reliable and fast email delivery. Their marketing emphasizes speed and efficiency, making them a solid choice for businesses with sizable mailing lists. The free plan allows you to send up to 6,000 emails per month or 200 emails daily, which is perfect for companies that need occasional email campaigns without dealing with list size limitations. This setup works well for businesses that maintain large contacts but do not send emails frequently.

You can choose their Essentials plan for $15 a month to remove sending limits, access 24/7 support, and send up to 15,000 emails each month. With a straightforward, easy-to-use interface and no restrictions on your contact list size, Mailjet is a solid choice for managing larger mailing lists.

Email marketing involves using email to promote products or services. It’s a straightforward way to connect with potential or current customers. More than just promotion, email marketing helps build and nurture relationships with your subscriber base, guiding them toward a specific goal like completing a purchase. It’s one piece of the broader digital marketing puzzle, which includes options like search engine marketing, social media outreach, SEO, and blogging.

Before the digital age, direct mail was the go-to method to reach consumers directly through postal services. Today, email marketing replaces this by delivering messages electronically to user inboxes. Unlike direct mail, which often requires mass mailing without personalization, email marketing depends on users opting in to receive communications, ensuring engagement and consent.

Email marketing software utilizes online platforms to send mass email campaigns to your subscriber list. This approach helps attract new clients, strengthen existing relationships, and boost customer loyalty. Email campaigns enable you to reach your audience directly where they are without needing costly advertising on platforms like Google or Facebook.

Effective email marketing tools typically include features such as:

Automation allows for sending email sequences automatically when someone joins your mailing list or interacts with your website—such as making a purchase or abandoning a shopping cart.

Drag-and-drop email builders eliminate coding concerns, so you can focus on designing compelling content and adding images easily.

Merge tags enable personalization by customizing emails for each recipient based on data like preferences or past interactions.

The more you interact with your email list, the more data you gather—such as open rates, interests, and purchase history—which can be used to segment your audience for targeted messaging.

An analytics dashboard provides insights into campaign performance, helping you optimize future marketing efforts.

Email marketing includes metrics such as open rates, click-through rates, sales, and additional engagement data.

Explore other engaging options to enhance your campaigns, such as polls, contests, discount coupons, and event invitations.

Email marketing remains a key strategy because it effectively helps you cultivate a loyal customer base, boost sales, and reach your audience directly in their inboxes. When users subscribe to your email list, it indicates their interest in your brand and willingness to receive updates and offers. Since 74% of consumers say word of mouth influences their buying decisions, email marketing naturally extends that influence by sharing relevant information effortlessly. Moreover, for B2B sectors, email is the third most influential information source after personal workplace contacts and industry recommendations, making it a powerful tool for professionals. Selecting the right email service provider allows you to send targeted messages efficiently, reach warm leads without cold outreach, and operate within your budget with no extra charges beyond your subscription.

Additional benefits of email marketing tools include:

Split testing, also called A/B testing, involves sending two different versions of an email to see which performs better. Marketers often test elements like subject lines, email content, call-to-action buttons, or images to determine what resonates most with their audience. This method provides valuable insights into customer preferences without extensive research or costs.

It also helps identify and fix potential issues in your emails before they reach your full list. By refining your messages based on real data, you can craft more engaging and effective emails tailored specifically to your target audience, ultimately increasing your open rates, click-throughs, and conversions.

Starting with split testing is straightforward. It typically requires basic knowledge of coding and access to analytics platforms like Google Analytics or Mixpanel. To begin, create two versions of your email—perhaps one with a longer subject line and one shorter—and distribute them to different segments at the same time. After analyzing the metrics of each campaign, you’ll understand which version performs better, enabling you to optimize your future emails for maximum impact. This process enhances your marketing efforts, boosts ROI, and provides clarity on what your audience prefers, ensuring your messages are more targeted and effective.

Effective email marketing isn’t just about sending messages; it involves following proven strategies and industry benchmarks. Adhering to best practices ensures your campaigns are successful and compliant with regulations.

Building a genuine connection with your audience is key. Sending emails to purchased lists undermines trust because recipients didn’t opt-in and may view your messages as spam. Not only does this damage your reputation, but it also risks severe penalties. Under the CAN-SPAM Act, you can be fined up to $16,000 for each unsolicited email sent. The success of your campaigns depends heavily on high open rates, which are unlikely if you engage with unverified contacts. It’s best to grow your list organically—through genuine sign-ups—so your audience is truly interested and more likely to engage with your content.

Maintaining a healthy email reputation involves monitoring your reputation score and spam complaints, as well as avoiding actions that could lead to being blacklisted. Being cautious with your email activities is essential for your campaign’s success.

With the recent implementation of the General Data Protection Regulation (GDPR), it is crucial to remember—never buy email lists. Instead, focus on building your list organically. Regularly cleaning your email contacts ensures your list remains accurate and up-to-date, preventing deliverability issues and improving engagement.

A personalized email greeting like “Dear {first name}” feels more genuine than a generic “Dear Member.” Any data you collect from your subscribers should be used to tailor the content they receive. Merge tags, which are specific codes in your email platform, automatically insert personalized information such as the recipient’s first and last names, company name, last visit date, or purchase history. These tags can be placed in the email’s greeting or body to make your messages more relatable. For example, using a recipient’s name early on makes the email feel more personal and engaging, setting the stage for better interaction.

Your email subject line is your first impression; it should be concise, compelling, and create a sense of urgency. An effective subject line typically ranges from 30 to 50 characters, as many email clients truncate longer ones. Focus on making it stand out by using numbers, symbols, or emojis to attract attention. Including enticing offers or discounts can also boost open rates. Remember, clear and direct subject lines help recipients understand what they’re opening, increasing the likelihood of your email being read.

Email automation allows you to send a series of welcome messages automatically to new subscribers. These sequences can be scheduled for day one, three, five, or ten after sign-up, depending on what best suits your business. For example, an online store might offer a 10% discount in the first email, then use subsequent emails to tell your brand story, showcase products, and direct subscribers to social media. An automated welcome series keeps your prospects engaged without ongoing manual effort, helping to convert new subscribers into loyal customers.

Your emails should typically be between 500 and 600 pixels wide; wider designs may require horizontal scrolling on mobile devices, frustrating users. Use a recognizable sender email address instead of generic “no-reply” addresses to foster trust. Place your main message and call-to-action (CTA) prominently at the top, so they’re immediately visible without scrolling. Limit your font choices to three or fewer, sticking to your brand’s style, and include your logo at the top to ensure quick recognition. Consistent formatting and branding help create a professional and cohesive email appearance that resonates with your audience.

Crafting persuasive email content can be tricky, but an engaging copy increases the chances that your message will resonate and inspire action. Here are essential tips for writing compelling emails that deliver results.

Before drafting your message, clearly define who your target audience is and what you want to achieve with your email campaign. Knowing your audience helps you communicate in their language and address their needs effectively. Clarifying your goal—whether it’s encouraging a purchase, sign-up, or event registration—guides the content and call-to-action, making your emails more focused and impactful.

The subject line is critical for open rates; it must succinctly describe the email’s content and attract attention. Keep it concise and relevant, ideally under 50 characters, to prevent truncation. Use power words like ‘free,’ ‘limited offer,’ or ‘save’ and incorporate keywords that match the email’s intent. An appealing subject line sets the tone and encourages recipients to open your message.

Including visuals such as images, GIFs, videos, or infographics can significantly improve engagement. Visuals help break up large chunks of text, making your content easier to scan and understand. Well-chosen visuals also draw attention and can make your message more memorable, increasing the likelihood that recipients will respond to your CTA.

To sum up, choosing the right email service provider is crucial for your online business’s success. With so many excellent options available, your choice should depend on your budget and feature needs. Startups often prioritize affordability and ease of use, while established businesses might look for more advanced automation and customization.

My top recommendations include:

What’s your experience with these platforms? Are there any other tools you think should be added? Share your thoughts in the comments section.

Further Resources on StepThroughThePortal.com: To deepen your research, check out reviews on best CRM software, top marketing automation tools, and webinar platforms for generating leads this year.

If your goal is to improve customer engagement, ActiveCampaign is an excellent choice. It offers powerful automation features and a robust lead scoring system, making it ideal for serious email marketers.