2025 Showdown: Kajabi vs Teachable—Which Is the Ultimate Course Platform?

Let’s get to the point-by-point comparison.

The ease of creating courses is a key factor when selecting a course platform.

Overall, Teachable offers a more intuitive process for uploading content. You can directly **start creating courses from the admin dashboard** without needing technical skills. Teachable’s interface allows you to easily input course titles, subtitles, and author information, along with a brief introduction about the instructor.

Teachable’s straightforward dashboard makes it simple to add course details like titles, subtitles, and instructor info, all without any coding required.

Teachable also includes a built-in SEO section compatible with the legacy page editor, allowing you to enhance your course pages effectively.

This feature provides easy options for creating SEO-friendly elements such as clean URLs, concise page titles, and metadata descriptions under 160 words. Additionally, it supports branding with thumbnails and promotional videos, and you can customize the landing page for your students, teachers, or parents after course purchase.

There are numerous tools available to help you manage various aspects of your courses, including course pages, curriculum, compliance, pricing, coupons, bundle contents, reports, certificates, comments, and more.

You can easily make edits, preview your changes, and publish your course. Flexibility is built into the platform, so you can update your course even after it has gone live.

Start by adding various types of content into your lectures, such as text, upsells, quizzes, code snippets, or custom code to enhance your teaching material.

You can easily incorporate videos, images, PDFs, and audio files directly into your course lessons. Files can be uploaded from your device or imported from platforms like Dropbox, Google Drive, or the web.

Teachable supports only specific content formats. While you can add other types of files, they will appear as downloadable resources, not embedded directly into your lessons.

For detailed information on supported content, see this list of content types supported by Teachable. Teachable also allows you to create up to 10 sales pages for your course, in addition to a primary sales page. If you’re unhappy with your course structure, you can delete the course from your admin dashboard—just be cautious because once deleted, courses cannot be restored.

Kajabi provides a straightforward dashboard to help you build courses, coaching programs, and membership sites without any coding experience. Like Teachable, it also enables you to embed PDFs, videos, images, and other media directly from your device or web platforms. To create a course, go to the top right of your Kajabi dashboard and click the ‘New Product’ button.

Kajabi offers six built-in templates, including a blank option that allows for complete customization. You can choose from these blueprints for your course: a Mini-Course, an Online Course, or an Evergreen Training that features drip content to release material gradually.

You can organize your courses into categories, subcategories, and segments to better structure your offerings. Additional features include adding assessments, videos within lessons, unlimited blog posts for each lesson, and tracking student engagement on each course’s homepage. You can also incorporate modules, quizzes, links to private articles, and other educational resources to enhance your course content.

Teachable stands out for its user-friendly approach to uploading content. It offers greater flexibility by allowing multiple content types within a single module, making it a top choice for ease of use.

2. Themes & Templates

Pre-designed themes and templates make it easy to create visually appealing sales pages, course interfaces, and landing pages. These templates are customizable and can be published instantly, helping you launch your course quickly and professionally.Teachable offers a basic theme that allows you to personalize your site with options like changing the banner image, logo, content, fonts, and colors.

Here’s a quick overview of the theme you get with Teachable: It provides customization options for typography, color schemes, and background image, enabling you to tailor your site’s look to match your course content. While you can significantly modify the style, the overall flexibility remains somewhat limited, with fewer options for deep customization.

In comparison, Kajabi presents a selection of 12 different themes designed for various digital products, including webinars, online courses, membership platforms, and more. You can pick a theme directly from the dashboard, install it with a click, and then customize it to suit your branding needs. Kajabi’s themes also support replacing other landing page builders like ClickFunnels and email marketing tools such as ConvertKit with ease.

Overall, Kajabi stands out as the better choice for theme flexibility and broader design options.

Winner: Kajabi.

Videos and webinars are powerful tools for online education, with over 5 billion videos watched daily on platforms like YouTube. Both Kajabi and Teachable utilize Wistia for their video hosting backend, offering features such as unlimited courses, high-quality streaming, smooth playback, and adaptable video quality based on viewers’ internet speeds.

Despite Teachable not having a built-in webinar hosting feature, it makes it simple to incorporate videos and live streams through various third-party tools. Some popular options include Livestream, Ustream, Adobe Connect, YouTube, and Twitch.tv. The process to embed or stream content is similar across these services: select your course, create or choose the specific lecture, and embed the live stream or video. To do so, scroll to the bottom of your streaming page, click ‘view on watch page,’ then select ‘share’ to access the embed code, which can be inserted into your course content easily.

Teachable makes it easy to host webinars that support your online course sales, engage with students, and expand your email list. You can create various types of videos using the platform, such as talking head videos where you talk directly to viewers in a casual or formal manner, screen recordings showing your activity like demonstrating application use, and slide presentations similar to PowerPoint that allow for clear instructional delivery.

Kajabi offers the convenience of conducting live webinars at no extra cost and without needing additional tools. To get started, log into your Kajabi account and select the ‘Marketing’ section from the sidebar. From there, you can create a new pipeline by clicking on ‘New pipeline’ at the top right corner. If you’re already using Zoom, you can leverage its integration to host live webinar sessions directly through the Zoom Webinar OVO application. Alternatively, you can use YouTube by choosing the ‘Legacy pipeline’ at the bottom of the page and selecting the ‘Webinar’ option. Follow a detailed tutorial to learn the complete setup process. Kajabi’s free webinar features allow you to collect email addresses, design custom ‘Thank you’ pages, go live, set up sales pages, and offer deals during checkout. Additionally, pre-recorded webinars are also supported, giving flexibility in your presentation style.

Kajabi is considered the winner in this aspect because of its comprehensive video hosting capabilities, seamless Zoom integration, and YouTube live feature support, making it easy to produce and deliver various webinar formats.

Moving on to sales and marketing, the core aim of any online course business is to increase revenue. Without an effective strategy for marketing and sales, earning potential remains limited. Both platforms include features designed to boost sales, but which one offers better tools?

Teachable provides robust marketing features, including multiple sales pages for each course to target different customer segments and to conduct A/B testing. It optimizes conversions by allowing you to place call-to-action buttons anywhere on your pages and incorporate upselling options on thank-you pages to increase the average transaction size. The platform also includes essential email marketing tools accessible directly from the dashboard, enabling you to send targeted emails to segmented lists and automate notifications to students. This integrated approach helps streamline your marketing efforts and improve engagement with potential customers.

Kajabi provides a variety of options for email marketing, including automation and upselling features.

With Kajabi, you have complete control over your email campaigns, allowing you to create broadcasts and automated sequences tailored to customer behavior. This removes the need for third-party email marketing tools like AWeber or Mailchimp. The platform also offers a user-friendly visual editor, making it simple to customize, preview, and enhance your emails with dynamic elements such as countdown timers, videos, and personalized content.

In addition to email triggers, Kajabi supports setting up triggers for opt-in forms. It also features ready-to-go marketing pipelines designed to scale up your efforts seamlessly. These pipelines include templates for lead generation, product launches, webinars, and other marketing activities, enabling you to quickly launch personalized campaigns. Furthermore, Kajabi’s automated workflows help you streamline and scale your marketing strategies effectively.

Kajabi also offers pre-designed templates and funnels for various marketing campaigns, including lead generation, product launches, and webinars, making it easier to deploy effective and customized marketing strategies quickly.

The platform’s comprehensive suite of features makes Kajabi the top choice for businesses looking for advanced email marketing, automation, and scalable marketing workflows.

<//h4 class=”wp-block-heading”>Winner: Kajabi.

Kajabi stands out because of its robust email marketing tools, extensive automation capabilities, and ready-to-use marketing pipelines.

Teachable offers detailed reporting options accessible through the dashboard by selecting the Reports section.

You can analyze data on lecture completion rates, video performance, quiz results, leaderboards, and overall video engagement. These reports can be segmented further based on different student categories, such as paid, discounted, or free students.

Plus, Teachable seamlessly integrates with Google Analytics, allowing you to evaluate key metrics and understand customer preferences effectively. Paid plans also offer integration with Facebook Pixels, capturing sales page views and purchase events. After setting up your ads, you can monitor traffic and sales performance directly from the Facebook Ad Center.

Kajabi features an in-built analytics system that tracks vital data such as customer churn rates, total revenue, sales of offers, subscription statistics, and more. It provides detailed, actionable reports that help you identify problem areas and focus your efforts on strategies that yield maximum results. Additionally, Kajabi offers a mobile app, enabling you to monitor your progress and manage your business from anywhere at any time.

Winner: Teachable. Due to its compatibility with multiple analytics tools like Google Analytics and Facebook Pixels, Teachable provides a strong advantage in tracking and measuring your online course performance without the need for additional third-party tools.

Providing engaging student discussions and peer interactions are vital whether teaching in person or online. An intuitive discussion platform enhances understanding, fosters community, and bridges the communication gap often present in digital learning environments.

Teachable excels in offering effortless student discussion features. Instructors can activate commenting on each lesson easily by toggling a setting. Interested students can leave comments, ask questions, or share insights via a comment box. Instructors have control over these comments, including moderation, attachment permissions, and managing multi-level reply threads. The platform also enables sharing links and attachments within comments, promoting richer communication. Comments can be deleted as needed, but once removed, they cannot be recovered.

A visual demonstration shows how simple it is to enable and manage discussions.

Kajabi approaches student interaction through its ‘Community’ feature, designed for comprehensive peer and mentor communication. This allows students to discuss topics, collaborate on solutions, and exchange ideas. The admin can organize and prioritize discussions to keep conversations focused and prevent important messages from getting lost within the forum.

Winner: It’s a Draw. Both platforms effectively support student interactions, each with unique features tailored to their ecosystem.

Teachable offers ready-made certificate templates accessible directly from its dashboard. Users can select from three pre-designed templates or design custom certificates using personalized coding options. This feature simplifies the process of issuing professional certificates upon course completion, adding value and credibility to your courses.

While all templates provided are professional-looking, you have the flexibility to customize them further to match your personal style and branding.

Kajabi, however, does not offer the ability to create and distribute certificates of achievement directly within its platform. Instead, you can connect it with third-party applications through Zapier integrations to generate and share certificates with your students.

Heading: Choosing the Best Option: Verdict

Based on features and flexibility, Teachable emerges as the better choice. It offers ready-to-use templates, extensive customization options, and built-in certificate creation. Kajabi, while user-friendly and feature-rich, relies on third-party integrations for certificates, making it slightly less straightforward for that purpose.

Heading: Pricing Plans Overview

Pricing plays a crucial role when selecting an online course platform. No matter how many features a service offers, it won’t be useful if it doesn’t fit your budget.

Let’s compare how Kajabi and Teachable stand in terms of costs.

Teachable provides highly flexible payment options suitable for different needs. You can choose between annual or monthly billing plans.

Here are the main pricing tiers for Teachable:

– Basic: $29 per month, billed annually

– Pro: $99 per month, billed annually

– Business: $249 per month, billed annually

Note: Annual plans come with approximately a 25% discount compared to monthly billing.

Teachable’s plans are designed to accommodate various stages of course creation — from starting out to scaling up. The Basic plan is ideal for creating your first course, while the Business plan offers the most comprehensive features for experienced users.

All levels include features like:

– Basic quizzes

– Unlimited videos, courses, and hosting

– Student management and discussion comments

– Integrated payment processing

– VAT handling for EU countries

– No fees on free courses

Teachable also offers a free trial period, allowing you to explore its features and get comfortable with its interface before making a commitment.

Much like Teachable, Kajabi also provides a free 14-day trial, giving prospective users a chance to evaluate the platform. However, every Kajabi plan tends to be more costly than its Teachable counterpart, making it essential to review what each plan includes and determine which aligns with your budget.

Kajabi’s pricing plans are as follows:

– Basic: $119 per month, billed annually

– Growth: $159 per month, billed annually

– Pro: $319 per month, billed annually

These higher prices reflect Kajabi’s all-in-one approach that includes automation, marketing, and other advanced features, which might be worthwhile depending on your needs.

These plans are offered at a 20% discount if billed monthly.

Kajabi’s Basic plan includes a transaction fee, which is waived for the other two plans. All plans are designed for specific user groups, tailored to different needs.

Standard features across plans include integration with payment gateways, email marketing capabilities with automation, comprehensive product support, drip content delivery, training for course creators, and automated marketing tools. If you decide the platform isn’t right for you after purchase, Kajabi provides a 30-day money-back guarantee. However, neither this platform nor similar tools offer a free plan.

Winner: Teachable. While the choice depends on your specific needs and budget, Teachable tends to be more affordable. Kajabi is priced higher, but with Teachable, you get many comparable features such as unlimited videos, hosting, and basic quizzes. Although it may not be as strong in marketing support or building a complete online course business, Teachable offers a budget-friendly alternative.

In terms of customer support, Teachable provides a help button easily accessible on its homepage. This feature gives quick access to assistance, with support options including email, live chat, and an extensive knowledge base containing tutorials and articles covering common issues related to account management, sales, integrations, student guidelines, and customization. For more personalized help, users can submit support tickets, which are addressed promptly by Teachable’s team. Live chat support is available on weekdays between 10 am and 5 pm ET for higher-tier plans, while email support is available daily from 8 am to 8 pm ET.

Kajabi’s primary support channel is the Help Center, where users can find a wide range of resources and assistance options to address questions or problems.

Kajabi offers a comprehensive help center filled with articles that address many common issues. Users also have access to live training sessions designed to resolve real-time problems efficiently. Support can be reached by emailing the support team or through live chat, with the response times generally quick, allowing users to resolve urgent business concerns promptly. For customers on Growth and Pro plans, Kajabi provides 24/7 live chat support, which sets it apart from many competitors. Additionally, Kajabi makes it easy to connect with independent contractors if extra assistance is needed, though it does not take responsibility for the quality of services provided by them.

Winner: Kajabi.

In this detailed comparison, I aimed to cover all the essential points to help you decide between Kajabi and Teachable. Each platform has its advantages and drawbacks. While Teachable excels in course compliance, certificate creation, and pricing, Kajabi outperforms in sales pipelines, email marketing, course page building, and automation. For beginners and those with limited budgets, Teachable is a more affordable choice and works well if other parts of your business, like marketing automation, are already established. However, Teachable lacks scalability; once your business grows, transitioning to a platform like Kajabi becomes necessary.

Kajabi offers more advanced features and extensive third-party integrations, which make it suitable for scaling businesses, though it comes at a higher price. The choice ultimately depends on how sophisticated your online course business needs to be and what your budget allows.

For further insights into other course creation tools, check out my guides on Thinkific vs. Teachable and the full Thinkific review. If you’re interested in a broader comparison of online course platforms, see my guide to the best online course platforms of August 2025.